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Influencer Engagement: Finding a Fit

Waxing UnLyrical

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge. Goodwill Approach.

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News Sites on the New Digg: Who is Active, Who is Gaining Followers?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites on the New Digg: Who is Active, Who is Gaining Followers? by Adam Sherk on August 4, 2010 The new Digg has gotten a lot of attention for the opportunities it creates for publishers (see ReadWriteWeb and BlueGlass for details).

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How to Make Your Office More Comfortable

The Realtime Report

The environment of a business office plays a role in how people engage with the company and how well your employees work. The good news is that it doesn’t take much work to make your office more comfortable. Clients may see your company as too relaxed, and employees may start to daydream instead of doing their best work.

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Shedding Light on Black PR

Waxing UnLyrical

.” I had no idea such a thing existed, but here is how Charlie Custer , who summarized it for Tech in Asia , explains it: “Black PR firms provide client companies with both post deletion services to help them escape negative news stories, and some also provide placement for soft ads and hit pieces attacking competitors.

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Hey recent PR graduate! Let’s chat

Sherrilynne Starkie

These messages often come with a request to meet up so they can ask me a few questions about my own career and get some advice. I started my career working for a Canadian crown corporation writing internal newsletters and stakeholder magazine articles. You’ll meet people, make friends and gain crucial real world experience.

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Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo

Waxing UnLyrical

Early that year, the company underwent a rebranding, complete with a package, website, and slogan that went far beyond what they had previously offered. The new approach paid off, resulting in attention from customers, media, and retailers. Your Fort Bend News covered the product, followed by the Houston Chronicle.

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Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

The good news is that we can all learn from their mistakes, a few of which have led to… Signs Your Business Should Not Be Using Social Media (Yet). Did you calculate the ROI of the telephone or the company car before you invested in them? Meet Your New Chief of Social Media: The Neighbor’s Kid.