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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Awario is an advanced social media listening platform that has a powerful market research component allowing you to better understand your niche.

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Free Summer School For Marketers

Twist Image

At the same time, I was already publishing a couple of music magazines that were becoming successful. In a very non-traditional fashion, my mother said, "If the magazines don''t work out you always go back to school, but if you stay in school and stop publishing those magazines, you will never know what could have been.

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5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Just like these companies, you need to think outside the box in order to maximize the efforts of your niche marketing project. Don’t Forget Offline Marketing.

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3 Tips to Use QR Codes For Information, Not Destination

Convince & Convert

Have the phone nearby and usable when you encounter a QR code (easy in a magazine ad, perhaps less so for QR codes now appearing on highway billboards). I vividly remember debating whether we should use www.internetdirect.com or [link] on a series of ads my first online company ran in PC Magazine, Net Guide, and Internet World in 1994.

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The Secret of Marketing With Women - From The 19th To The 21st Century

Diva Marketing Blog

Pre show Kelley & I were talking and we agreed the emphasis should be Marketing With not Marketing To Women. gives us an amazing opportunity to create a collaborative environment where marketers and customers can together create the brand experience. Savvy marketers are trying to build emotional connections by: 1.

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Facebook Pages: Which News Sites Get the Most Engagement?

Adam Sherk

Using a sampling of 15 16 news sites, I captured the total number of fans on their Facebook Pages as of today. What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. in the sidebars and subpages.

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Do Google's Expanded Domain Results Apply to News and Video Listings?

Adam Sherk

So a handful of examples from one individual does not make for a comprehensive sampling. Most newspapers and magazines get a significant amount of natural search traffic from branded queries but queries that combine a specific topic plus a brand are much less common. What Horrible Things Did Time Magazine Do in 1964?

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