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How Social Media Marketers Use Social Media In Real Life

Ignite Social Media

But don’t just take my word for it, let’s talk to a few of Ignite’s expert social media marketers to see how they use social media every day. Her job as an analyst requires her to look at large sums of analytical data on social media sites and make sense of it, not an easy feat to accomplish. First stop, me.

Lurker 104
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Do you need to be an Extrovert to be in Social Media Marketing?

Buzz Marketing for Technology

But focusing on the Extrovert angle for a second, I began to wonder if you need to be an extrovert to be in social media. Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media.

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The “other” types of social media users

Direct Marketing Observations

I’ve been thinking a lot about how people use social networks and why. We have talked a lot about digital natives, immigrants, early adopters, lurkers and what not, but there is another group I’ve been tinkering with that I can easily add to the mix. They’ll join any and all social networks that they can.

Types 143
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“The Algorithm,” Explained

Likeable

cue thunder clap, spooky organ music] It’s a term that entered buzzword territory not long ago, as every social network and some of the most popular apps employ them in one way or another, but it is a simple enough concept that gets blamed for way more than it deserves to be. Algorithms are what make your social feed possible.

Lurker 50
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A Tale of Two Communities Part II – Salesforce.com

SocialFish

Salesforce.com (yes, it is the name of the company) is a publicly traded Software as a Service company that offers a salesforce automation database and a customizable development platform “in the cloud&#. I was unable to get statistics for “lurkers&# , but I am sure it is high. See [link] for a quick overview.

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The Social Media Analytics Compass: What and How to Measure

Razor Social

In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. For some companies traffic is enough. In the following we have focussed on tools that are dedicated to social media analytics. You can group companies into different landscapes (e.g.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 42% learn about products and services via Twitter. 19% seek customer support.