How to Measure Social Media Success for Your Small Business


With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales.

A Tale of Two Communities Part II –

SocialFish (yes, it is the name of the company) is a publicly traded Software as a Service company that offers a salesforce automation database and a customizable development platform “in the cloud&#. See [link] for a quick overview.

How to Make the Most of Your Social Media Budget

Sprout Social

Depending on the size of your company, whether or not you’re running social media ads or the number of handles you manage–costs can reach a few hundred dollars a month or several thousands. This keeps your fans engaged and turns lurkers into advocates for your brand.

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Pinterest for Business: How to Get Started & Be Successful

Sprout Social

Also notice that her bio tells lurkers what she can help them do and offers a free resource to get viewers over to her website. There are successful companies on Pinterest who use branded covers and ones who do not so it is up to you. Should you be using Pinterest for business?