article thumbnail

How Social Media Marketers Use Social Media In Real Life

Ignite Social Media

At Ignite Social Media, everyone is an expert in social media marketing. But don’t just take my word for it, let’s talk to a few of Ignite’s expert social media marketers to see how they use social media every day. Social media is also her go-to source for the latest in marketing news. First stop, me.

Lurker 104
article thumbnail

What's your social currency?

Akamai Marketing

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What makes your company interesting to them? 640 Million on Facebook. Million users on YouTube. Here’s the answer.

Lurker 203
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Twitter’s New Conversation Dynamics Will Affect Your Brand

Ignite Social Media

A smaller group of highly engaged, enthusiastic fans is a better advocate for your brand than a large group of silent social media lurkers. As we’ve said before , the quality of followers is far more valuable than the quantity.

article thumbnail

Do you need to be an Extrovert to be in Social Media Marketing?

Buzz Marketing for Technology

Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media. The 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers.

article thumbnail

How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Here are the top ones: 1. Community Growth & Sustainability. Increased Sales.

article thumbnail

The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities

Convince & Convert

Jessica Malnik is a PR/marketing coordinator, social media specialist, videographer and an avid blogger. Visit her blog for social media, technology, public relations and marketing ramblings. They are just glorified marketing channels. Most of them are just casual observers or lurkers.

article thumbnail

The “other” types of social media users

Direct Marketing Observations

We have talked a lot about digital natives, immigrants, early adopters, lurkers and what not, but there is another group I’ve been tinkering with that I can easily add to the mix. This is such a transcendent time isn’t it? I’ve been thinking a lot about how people use social networks and why. Hopscotchers.

Types 143