agora pulse

MAY 16, 2016

There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? It all depends on your company’s marketing strategy. However, if you’re leading the team, it’s important to understand this marketing puzzle. The answer isn’t simple.

UGC 110

UGC Social Media Content Hashtag 110

Pixlee

JULY 28, 2021

In fact, most of today’s sophisticated brands are beginning to integrate customers’ ideas and demands into marketing content by collecting and sharing user-generated content (UGC) from real customers. Combining UGC with agency or studio content combats these challenges and adds value to your marketing strategy in a variety of ways.

UGC 98

UGC Brands Content Authentication 98

Sprout Social

APRIL 4, 2023

Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? For employees it’s about loving their work, the company culture and, of course, the product. Their user generated content (UGC) is considered to be much more authentic than brand messaging.

Brands 125

Brands ROI Authentication UGC 125

Keyhole.co

DECEMBER 26, 2023

Most cola and energy drink companies began with a product-forward attitude. Using intriguing user-generated content If used correctly, user-generated content (UGC) can be an excellent boon to brand authenticity, enhanced engagement, and a higher conversion rate. These UGCs have a sense of drama and hook your attention.

Social Media 52

Social Media Strategy Sports Meme 52

Pixlee

AUGUST 25, 2021

Feature User-Generated Content (UGC) Creatively. Be on the lookout for posts mentioning your brand or industry-related hashtags, identify your existing fans within your follower base, or use a UGC platform like Pixlee to automatically pull in high-quality content from your community. Use Hashtags to Encourage UGC and Feedback.

Instagram 68

Instagram UGC Brands Hashtag 68

Hootsuite

JULY 6, 2022

Any follower who likes your products enough to post a photo of it is easy user-generated content (UGC). UGC is a persuasive form of free advertising. Encourage people to post and tag your products in photos, then make the most of any UGC that comes your way. Catering to a niche audience inspires loyalty.

Instagram 117

Instagram HootSuite UGC Influencer 117

Pixlee

APRIL 9, 2021

Building loyalty takes time and ongoing communication; post-purchase communication can catalyze that loyalty. In fact, 80% of customers say they gained loyalty for a brand over time thanks to a range of experiences with products and customer service. Use User-Generated Content (UGC) — Everywhere!

UGC 52

UGC Loyalty How To Sports 52

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. It’ll also help build community, foster loyalty, and increase customer retention. . Incorporate Community Through User-Generated Content (UGC) .

Strategy 52

Strategy UGC Brands Apparel 52

Pixlee

JULY 19, 2021

After all, influencer marketing is the fastest-growing channel for customer acquisition, and 76% of marketers consider influencer engagement effective in garnering customer loyalty. The marketing team of a company can opt for high-quality featured images directly from influencers of all sizes.

Influencer 96

Influencer Marketing UGC How To 96

Waxing UnLyrical

JUNE 4, 2014

Gangnam Style was a concentrated publicity effort based on the work of Psy and his PR team. Retail companies the world over are taking to holistic commerce and everything it brings to the table. When consumers become involved in games associated with companies, they become part of the company story. Gamification.

Content 253

Content UGC Community building Hotels 253

Keyhole.co

MARCH 18, 2024

With USD 98 billion in sales, Nestlé is the largest food and beverage company worldwide. It’s a testament to how successful the company has been. What’s interesting is the company uses different strategies on its various social media platforms. This publicly-held conglomerate has kept its top spot for over 10 years now.

Engagement 64

Engagement Social Media Strategy Brand Monitoring 64

Keyhole.co

OCTOBER 19, 2023

Take a look at this amazing UGC captured by one of our loyal fans. Here’s a taste of the amazing UGC we receive. Check out this stunning UGC shared by one of our loyal fans. Here’s a glimpse of the fantastic UGC we’ve received. Check out this jaw-dropping UGC captured by one of our biggest fans.

Types 59

Types Instagram UGC Collaboration 59

Waxing UnLyrical

AUGUST 10, 2016

Here’s an example of how the Bitly team used an image to enhance a tweet about a recent interview we ran with singer Elizabeth Lyons. Visual content builds trust & loyalty. For food and beverage companies, people will likely want to see what they’re consuming before they buy. Consumers want to know it all.

Content 100

Content UGC Loyalty Hotels 100

Pixlee

APRIL 2, 2019

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Brand Loyalty. When brands involve communities in an authentic and transparent way, they can boost company loyalty on the whole.

Strategy 59

Strategy UGC Hotels Marketing 59

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. Sentiment analysis refers to analyzing brand mentions and other relevant data to understand what your audience truly thinks about your company and its products or services. This will result in great exposure for your brand.

Social Media 62

Social Media B2B Sentiment How To 62

Hootsuite

NOVEMBER 28, 2022

If the customer care team goes above and beyond to resolve the issue, your frustrating experience can be morphed into a positive one. CEM uses data gathered at every interaction to improve customers’ perception of your company. Companies that provide a great customer experience will always have a competitive edge.

Tips 123

Tips HootSuite Survey FAQ 123

Pixlee

JULY 3, 2019

The apparel company uses AI for purposes that extend beyond product innovation. This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. HYLETE shows off UGC on their product pages and features reviews to connect the brand to the community.

UGC 59

UGC Brands Apparel Content 59

Hootsuite

JUNE 29, 2023

candidates won’t work for a company with a bad rep. No wonder internationally beloved toy company Lego reported a 17% growth in 2022. Because it’s a candy company? View this post on Instagram A post shared by The Hershey Company (@hersheycompany) How can you brand give back and participate? Pretty sweet move.

Reputation 106

Reputation Strategy Brands HootSuite 106

Sprout Social

OCTOBER 19, 2022

As companies grow their brands, the need to communicate with consumers and attract new customers puts the demand for content at an all-time high. Often, marketing teams focus on building content in-house with teams that typically include strategists and several creatives like writers, designers or video editors.

Campaign 103

Campaign Content How To Influencer 103

Pixlee

SEPTEMBER 27, 2021

With the rise of short-form videos on social media, 86% of businesses are already using video as a marketing tool, and including a video on a company landing page can increase conversion by up to 80%. . People trust other consumers over brands; user-generated content (UGC) is 35% more memorable than other media, and 50% more trusted.

Video 52

Video UGC How To Chemicals 52

Pixlee

MARCH 25, 2020

Collecting more content – See our guide (Pixlee login required) for collecting content from various sources, ranging from Instagram stories to photos sent to your customer support team, and everything in between. Companies are shifting to be less brand-out and more community-in. Build & Engage Your Digital and Online Community .

UGC 68

UGC ROI Cost Communities 68

Pixlee

JUNE 28, 2019

Airbnb offers inspiration galleries featuring UGC to keep a clean but approachable design to their site, which a clear actionable call-to-action (CTA). Airbnb shows off inspiring UGC to entice viewers to travel to new locations. In fact, 52% of online shoppers proclaim that a quick load time increases their brand loyalty. .

Sites 64

Sites Conversation UGC Review 64

Later

MAY 29, 2020

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. By crossing the bridge from followers to community, brands can see a much deeper sense of loyalty from their audience. Ready to start building an Instagram community?

Communities 78

Communities Instagram UGC How To 78

Pixlee

SEPTEMBER 22, 2021

Whether it’s a new product announcement or a piece of user-generated content (UGC), analytics help you see what type of content and what medium resonates best with your audience. UGC, content created organically by your customer community, is usually a very successful choice to share on your brand’s social profiles.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

Whether it’s a new product announcement or a piece of user-generated content (UGC), analytics help you see what type of content and what medium resonates best with your audience. UGC, content created organically by your customer community, is usually a very successful choice to share on your brand’s social profiles.

Data 52

Data Social Media UGC Sentiment 52

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . View this post on Instagram.

UGC 60

UGC Content Instagram Hashtag 60

Later

APRIL 22, 2019

Reposting Instagram Stories and sharing user-generated content is a great way to fill your feed with beautiful content, but did you know that UGC is 50% more trustworthy than any other type of media, too? . So why is UGC so valuable? Instead, think about how you can cluster your UGC together into different themes.

Instagram 91

Instagram UGC Tips Content 91

Sprout Social

APRIL 21, 2020

But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes. Showing your audience that you care about their opinions and circumstances goes a long way in building trust and loyalty. Be transparent with your team.

How To 123

How To Social Media Management Metrics Team 123

Pixlee

JANUARY 11, 2019

User-generated content (UGC) is an easy win for ecommerce brands right now. UGC isn’t just a scalable way to source content for your marketing strategy. Incorporating UGC into your content strategy builds your community by involving your customers in your brand. Looking for inspiration? Looking for inspiration?

UGC 41

UGC Brands Content Loyalty 41

Later

MAY 29, 2020

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. By crossing the bridge from followers to community, brands can see a much deeper sense of loyalty from their audience. Ready to start building an Instagram community?

Communities 60

Communities Instagram UGC How To 60

Later

JULY 15, 2020

Collecting customer feedback can create a more engaged community, increase brand loyalty, and — perhaps most importantly — help you learn what your customers actually want. A pizza company could survey their community’s favorite toppings, and use the feedback to help them develop a new recipe. If not, you should be!

Instagram 78

Instagram UGC Travel Transportation 78

Keyhole.co

AUGUST 10, 2023

This is why you shouldn’t hide under professionalism and be a faceless entity—you’re a team of real, hardworking individuals, and it’s okay to show that! This can be pictures or videos of your office, team-building activities, or maybe a sneak peek of an upcoming project. It’s kind of like the entire point of social media.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

This is why you shouldn’t hide under professionalism and be a faceless entity—you’re a team of real, hardworking individuals, and it’s okay to show that! This can be pictures or videos of your office, team-building activities, or maybe a sneak peek of an upcoming project. It’s kind of like the entire point of social media.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Hootsuite

JULY 4, 2022

Think about the content that works best on TikTok, then consider whether it’s something you and your team can deliver. It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. But it’s not just digital banks and fintech companies that find success on TikTok.

Questions 104

Questions Banking Insurance HootSuite 104

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. Increase revenue.

Analytics 179

Analytics Social Media Tools Price 179

Hootsuite

JULY 13, 2022

Done right, c ustomer experience will help you increase sales and improve brand loyalty. Customer experience (CX) is your customers’ perception of their interaction with your company. The spectrum covers how your team treats customers, to how fast they’re acknowledged, to the design of your website. CXM is encompassing.

Tips 107

Tips HootSuite Survey Template 107

Keyhole.co

AUGUST 16, 2023

And when you understand your customers’ interests, you can create content that resonates with them, sparking engagement and loyalty. Incorporate user-generated content to promote your products without sounding too “salesy” You can also incorporate user-generated content (UGC) to showcase your products in a genuine and relatable manner.

Campaign 52

Campaign Social Media Marketing Metrics 52