Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty.

Brands 113

Brands Sentiment How To Analysis 113

Adam Sherk

NOVEMBER 18, 2009

Despite this, fans are passionately supporting and discussing their teams through a range of social media outlets, in particular Twitter and Facebook. Since we’re in the heart of football season, I thought I’d take a look at which NFL teams have the largest following on both sites.

Team 209

Team Twitter Facebook Sports 209

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. This leads to stronger connections and loyalty that stimulate your sales.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

FEBRUARY 7, 2023

Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. Other reasons included driving more qualified leads, establishing thought leadership and creating new networking opportunities. And employees want to post about their companies.

Buy 93

Buy Curation Statistics Survey 93

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. You can identify these competitors by speaking to your sales team or leaning into customer feedback.

Analysis 93

Analysis Report Examples Tools 93

Sprout Social

JUNE 27, 2023

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. According to The Sprout Social Index™ 2022, 34% of customers believe it’s important for brands to speak out to remain culturally relevant.

Review 127

Review Brands How To Analysis 127

Convince & Convert

SEPTEMBER 11, 2015

We’ll dive into the many benefits of executive involvement in social media, then give you seven Tweet Templates to give your executives a road map if social networks are uncharted territory for them. As BrandFog’s study concisely points out, “The ROI of social media is that you now exist.”. (highlight to tweet).

Loyalty 60

Loyalty Twitter Brands Sample 60

Sprout Social

APRIL 4, 2023

Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? It’s about the relationships brands develop with their customers through engaging with them on social media or other customer care channels. Table of Contents What is a brand advocate? Is brand advocacy right for you?

Brands 128

Brands ROI Authentication UGC 128

Dave Fleet

MARCH 1, 2014

I first got into “social media” somewhere around eight years ago – first for my own interest and then – soon after – as part of my job. Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. Marketing, community or both?

Communities 199

Communities Marketing Loyalty Social Media 199

Social Media Marketing

DECEMBER 16, 2019

Social media gives an amazing asset to outreach: Companies can share stories, talk about occasions or offers, or examine solutions or services with intrigued clients or potential customers. While only one out of every odd private company has put aside the time and money to set up an online technique or presence.

Small Business 141

Small Business Social Media Engineering Consultant 141

Hootsuite

DECEMBER 12, 2023

Why should execs be on social media? Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. Not for execs on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Dave Fleet

MARCH 30, 2012

Social media is still a shiny object to many people – companies still come at it with a focus on the shiny object rather than on what they really need. The conversation could go something like this: A: We need to be in social media. B: Ok, why do you want to be in social media? Those are nice side effects.

Social Media 353

Social Media Loyalty Conversation Buy 353

Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. Social marketers do a lot more than scroll through TikTok all day. Social media advertising.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Waxing UnLyrical

JUNE 4, 2014

Gangnam Style was a concentrated publicity effort based on the work of Psy and his PR team. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Retail companies the world over are taking to holistic commerce and everything it brings to the table.

Content 253

Content UGC Community building Hotels 253

Buffer Social

DECEMBER 14, 2023

Share company culture and employee highlights Showcase your company's culture, values, and team members through a carousel. In this post, they introduce two new employees, sharing their roles and expressing excitement about their joining the team. This can be useful for sharing how-to content, tutorials, or tips.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Sprout Social

MAY 19, 2021

Now, customers are shifting to social for praise, complaints and everything in between. Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways.

Engagement 136

Engagement Brands Review Influencer 136

Dave Fleet

FEBRUARY 16, 2016

I’ve spoken with team members and peers in Canada, and with senior colleagues across our global network. As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate: Newly (re-)accelerated change in social networks. Ubiquity of rich media.

Mobile 105

Mobile Trends Loyalty Compete 105

Socialmedia.biz

AUGUST 8, 2017

Have a unique content strategy for each social network: Even though you might have a specific audience you want to target for your overall marketing strategy, you need to understand that your followers on each social channel will be different. Always sharing the same content on each social network won’t get you the best results.

Social Media 63

Social Media Brands How To Loyalty 63

Waxing UnLyrical

AUGUST 10, 2016

Here’s an example of how the Bitly team used an image to enhance a tweet about a recent interview we ran with singer Elizabeth Lyons. Visual content builds trust & loyalty. For food and beverage companies, people will likely want to see what they’re consuming before they buy. Consumers want to know it all.

Content 100

Content UGC Loyalty Hotels 100

Socialmedia.biz

AUGUST 8, 2017

Have a unique content strategy for each social network: Even though you might have a specific audience you want to target for your overall marketing strategy, you need to understand that your followers on each social channel will be different. Always sharing the same content on each social network won’t get you the best results.

Social Media 60

Social Media Brands How To Loyalty 60

Socialmedia.biz

JUNE 8, 2018

Even online trading platforms such as Nasdaq are informing companies why employee advocacy matters. You might think of employee advocacy as a trend but is as old as the concept of social media marketing. Companies have realized that empowering employees to engage on social networking platforms is crucial to their success.

Brands 84

Brands Handbook Social Networking Loyalty 84

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

How To 124

How To Social Media Management Metrics Team 124

Oktopost

MARCH 15, 2021

As the source of more than 80% of their social media leads , LinkedIn has always been the bright center of the universe for B2B marketers. With old-school marketing channels shrinking due to pandemic closures, connecting with potential customers on LinkedIn and other social networks is more of a priority than ever.

B2B 136

B2B Social Media Strategy LinkedIn 136

agora pulse

DECEMBER 23, 2020

Reading about experts’ experiences with social media campaigns can provide invaluable inspiration. Run With Foxes” is packed with stories about marketing successes and failures that can help your team make better decisions. As more brands adopt YouTube, it’s more important than ever to master this social channel.

Skills 195

Skills Social Media Marketing Influencer 195

Sprout Social

JUNE 26, 2023

In fact, per The 2023 State of Social Media Report , 96% of business leaders believe AI will help companies significantly improve their decision-making processes going forward. For example, this makeup company has a targeted Facebook marketing campaign for women above 50 for a section of their makeup line, based on audience profiling.

Sentiment 104

Sentiment Analysis Patterns Price 104

Hootsuite

JULY 25, 2023

This blog outlines why law firms and lawyers need social media rules, six rules to follow, the importance of a law firm’s social media policy, and some social media ethical issues for lawyers. Why do law firms and lawyers need rules for social media? Guidelines empower your team to hype up your firm the right way.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Hootsuite

JULY 4, 2022

Think about the content that works best on TikTok, then consider whether it’s something you and your team can deliver. Your goals are the heart of your social media strategy and your social network choices need to be in service of them. But it’s not just digital banks and fintech companies that find success on TikTok.

Questions 104

Questions Banking Insurance HootSuite 104

Convince & Convert

NOVEMBER 15, 2013

Erich’s team is a conglomeration of in-house talent and agency support. A social PR agency handles the brand-building efforts , like the global auto shows that are more about the brand of Nissan and less about the actual vehicles. They also handle blogger outreach and social press. Is Nissan building brand loyalty ?

Loyalty 136

Loyalty Nielsen Social Media Case Study 136

Keyhole.co

FEBRUARY 16, 2024

Cost per month: Individual – $89 Team – $189 Pro – $259 Advanced – $549 Enterprise – Starts at $833 Campaign – Custom 2. Social Insider Free trial duration – 14 days. Cost per month: Individual – $79 Team – $149 Pro – $199 Enterprise – $399 4. The company also streams live on the platform. What topics do they discuss?

Analysis 52

Analysis YouTube Tools Strategy 52

Pam Moore

DECEMBER 7, 2017

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provide a medium for brands and marketers to communicate in unique and personal ways with other human beings.

Template 167

Template Templates Trends Content 167

Pam Moore

AUGUST 11, 2018

Best practices for brand building – how to leverage content at every step of the buyers journey from brand awareness to loyalty. Marketers working in any size company wanting to succeed in 2018. Want the blueprint for social marketing success right now? Need us to help train your team? Non-profits. Stock brokers.

Industry 132

Industry Real Estate Content Insurance 132

Rebekah Radice

MARCH 2, 2015

Sure, Facebook is still the most popular social network. Just as with any social network, it doesn’t do you any good to post and run. There’s no sense in getting active on a social network if no one knows about it. Don’t live in a social media silo. Give a Sneak Peek into Your Company.

Instagram 132

Instagram Geotagging How To Real Estate 132

Pam Moore

APRIL 11, 2018

Best practices for brand building – how to leverage content at every step of the buyers journey from brand awareness to loyalty. Marketers working in any size company wanting to succeed in 2018. Want the blueprint for social marketing success right now? Need us to help train your team? Non-profits. Stock brokers.

Industry 152

Industry Real Estate Insurance Content 152

Sprout Social

APRIL 29, 2021

While consumer use of social media is largely similar in both regions ( 87% of UK internet users report having a social media account , compared to 92% in the United States), there is a notable difference with regards to business use of social media. Do you regularly update your social media profiles?

Social Media 107

Social Media Survey Advertising Review 107

SocMed Sean

DECEMBER 18, 2018

Take a look at the video below that features a family using a bit of food humor, combined with just some gross humor to help raise awareness about their insurance company. Before you launch a marketing strategy that is based on humor, you might want to make sure your company leadership is on-board. Does it work?

Social Media 220

Social Media Meme Advertising Strategy 220

Sprout Social

OCTOBER 4, 2016

A report from TrackMaven discovered not only does Instagram lead all social networks in engagement per-post, but by an enormous margin. Analysis of 40,000 different companies across 51 million posts found up to 70 interactions per 1,000 followers per post on Instagram. Instagram Engagement: Managing Comments & Mentions.

Engagement 93

Engagement Instagram Hashtag Loyalty 93

agora pulse

JANUARY 28, 2020

” What do you see are the biggest mistakes that companies, brands, and entrepreneurs make in relationship marketing? JP : “There are some things that tie into dark social to where it’s making mistakes. “Those are dark social conversations like we’ve been talking about.

Remix 139

Remix Social Media Management Conversation Analytics 139