Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). Social media is actually even bigger than that, though.

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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs?

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Lithium.

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Social Media News Ticker: Twitter Adds Photo Tagging, Facebook Acquires Oculus VR

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook and Twitter: Twitter rolls out photo tagging. Lithium Technologies acquires Klout–ties social media influence to brand sentiment – social influence measurement company Klout has been acquired by Lithium Technologies (WSJ). Any social media updates that we missed?

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Top Five: Tidal Wave of New Social Media Features

Sherrilynne Starkie

Top Five: Tidal Wave of New Social Media Features. This week's must-know news from the world of social media includes new features and functions from Instagram, Facebook Messenger, LinkedIn and Twitter. Klout, once known as the arbiter of social media influence is shutting down. The new data regime in Europe undoubtedly will have an impact on how businesses like Klout and its parent company Lithium Technologies can conduct business. REPORT.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching? And of course, there’s the ongoing social media ROI debate : how do I measure this? Social Media Tools.

Remembering the Dangers of Social Media Research

Convince & Convert

It was a lengthy report, but what stood out for me was the finding that only 5% of us prefer promotional offers from brands to show up in social media – even brands we have given permission to contact us. I accompanied the post with the somewhat inflammatory headline - New Research: Americans Hate Social Promotions. But they couldn’t remember the company who published it, what the exact numbers were, or how they were divined. This one is true.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 3 Ways Infomercials Can Inspire Your Social Media June 24th, 2010 |Written By: Jay Baer | View Comments Tweet I know, I know.

Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. And the software companies themselves make it worse by not being specific about their capabilities and areas of focus. The 5 Categories of Social Media Software.

Week 10 NFL Predictions via Social Media

Jeff Esposito

Each week, we pick the weekend winners using social media data pulled from Lithium Social Media Monitoring and dropping them into a series of formulas ( full formulas here ). During the week, we put our predictions up against a friend of mine in social media. This week’s contestant is Nick Gosselin , the Boston Beer Company’s maven of social media. SOCIAL MEDIA: IND, OAK, NYG, MIA, DET, NE, ATL, TB, DEN, NYJ, DAL, SF, CHI, PIT.

Why You Need to Respond Quickly to Social Media Comments


The growing trend of support-based interactions taking place on social media represents major challenges for brands seeking to maintain positive reputations online, but the trend also makes for major opportunities. While the “ real time social media war room ” model might not be a possibility for every business, a social media support coverage schedule is pivotal. A brand’s reputation can go south extremely quickly on social media.

How do you deal with the social customer?

Jeff Esposito

It seems like the gravy-train buzzword of Social Media is starting to fade away only to give way to the term social customer. In theory, as customers migrate more towards social media, companies need to evolve to keep up with them. This includes not only building a community and conversation with customers but also monetizing and measuring the effectiveness of the company’s efforts. So where should companies start?

Social Customer Service Is the New Heart of Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Customer Service is the New Heart of Marketing. We discussed why social media is becoming the primary channel for customer care. Its simple shocking since its proven that customer are more likely to buy when you respond that still companies don’t get it.

Sure I love the conversation but…

Direct Marketing Observations

I used to be a social media purist but I’ve evolved. We being the one’s that were there early on who experienced the magic of connecting with someone as smart as say Gavin Heaton or Tom Martin and having them host our social media tweetchat. Or having that cool, deep discussion with a person like David Alston from Radian 6 when his company was just starting to gain traction, or becoming really good friends with someone i respect as much as Beth Harte.

Sysomos Acquired By Marketwire

Dave Fleet

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Company. Lithium Technologies. So, while this is still – for now – a rumour, given that these confirmations were initially posted by the company (I saw the blog comment before its removal), I’m inclined to believe the reports and that a formal announcement is imminent.

Beyond Facebook Insights: Useful Facebook Analytics Tools

Adam Sherk

But many still find it lacking so a number of companies have stepped in to try to fulfill this need. In this post I’m purposely leaving out comprehensive suites like Radian6 or Lithium and focusing on solutions that are specifically (or at least mostly) geared towards Facebook analytics. Buddy Media. Buddy Media doesn’t technically belong on this list because they’re now positioning themselves as a comprehensive suite. Social Media

The 3 Building Blocks of Social Business Evolution

Convince & Convert

He writes the Britopian blog, and wrote the new social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization (available July 26). Building a social business is not so easy. 3 Building Blocks for Social Business Evolution A social business is built upon three pillars – people, process and technology. 1.Change Management is the foundation of a Social Business.

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What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009. Blogging about the day's big news is sort of obvious, so I'll focus on the question I haven't seen raised yet: what does the Radian6 acquisition mean to the other companies in social media analysis ? Enterprise software has noticed social media analysis.

What’s a social CRM going to do for my business?

Janet Fouts

According to Altimeter Group’s Jeremiah Owyang , social CRM will give businesses a way to really focus on listening to what their customers want and still have time to do business. In it’s most basic form the concept is to allow you to cross reference what your customers are saying in social media circles as individuals and as a group with what you know about them from a business standpoint. Steve Farnsworth, Jolt Social Media.

Five for Friday 11.15.10

Jeff Esposito

If you missed the keynote that I did with Lithium’s Jenny Zaszut from Lithium, and want to see how the team at Vistaprint manages and measures social media for the business, you can check it out here as a webinar. Web Browsing Takes a Social Turn – This is an interesting article on a new innovation in the social space – social Web browsing. The platform called RockMelt looks to merge social media with social media.

Do you need to own your community?

Jeff Esposito

A little while back I was catching up with my friend Jim Storer of the Community Roundtable before we shared a panel about social customer support. In our prep, Jim and I continued our on-going disagreement on whether a company needs to own the platform that they are keeping a community on. In this model, companies can tie members of their community to their database and know which of their customers or members are participating and what they are talking about.

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Five for Friday: Inmates more expensive than college, faxing and Klout

Jeff Esposito

Has social media gone the way of the fax machine? Social media is moving towards becoming a marketing staple and is getting past the new and sexy stage; ask yourself – what is next. Relatively) Cheat Resistant Rewards and Metrics for Gamification – I love reading posts on social media measurement. This one looks at metrics that avoid gamification for companies from Lithium’s Michael Wu. This was an interesting week.

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Change Management Is the Foundation of a Social Organization


He writes frequently in his social media blog and just finished writing his first social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization which will be released in July 2011. A social organization is built upon three pillars – people, process and technology. The foundation for social organization transformation is culture and leadership. The Social Organization

Five for Friday 10.29.10

Jeff Esposito

I also recorded a presentation on measuring and tracking ROI for social media for the Social Customer Virtual Summit on November 10. Jenny Zesut of Lithium and I have a great conversation that you won’t want to miss. Why it’s not really my birthday – One of the things that I never considered with my social media profiles was adding in my birthday. Debate: Do All Community Managers Need Social Media? This has been an odd and busy week.