Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). What are people saying about your company / brand on social media sites?

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Social Media News Ticker: Twitter Adds Photo Tagging, Facebook Acquires Oculus VR

The Realtime Report

Lithium Technologies acquires Klout–ties social media influence to brand sentiment – social influence measurement company Klout has been acquired by Lithium Technologies (WSJ). Social Media News Ticker Facebook Facebook advertising Foursquare advertising Klout LinkedIn Insights Lithium Technologies Lookalike Audiences Oculus VR photo tagging social media news ticker Tap to Tweet Twitter photo sharing Virtual reality

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Monitor social media discussions of your company or product in real time? Lithium. Lithium also includes response assignment and reporting tools. Sysomos has an impressive blue chip customer list and the company’s recent acquisition by Marketwire gives it solid brand and investment backing. Looking for an easy way to create a cool graphical email signature with trackable interactive buttons?

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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. A blogger raises a question about your company’s financial outlook. But how do you choose one?

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Remembering the Dangers of Social Media Research

Convince & Convert

But they couldn’t remember the company who published it, what the exact numbers were, or how they were divined. It was the Lithium and CMO Council study on the Social Brand Experience from December, 2011. Question Asked: “What is your preferred channel for promotional messages from companies whom you have granted permission to send you ongoing information?” ” Lithium/CMO Council Social Brand Experience Survey. This one is true. I just know it.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. He lists nine steps its imperative for companies to take in order to “build enough social karma (yes, I said karma) to facilitate things like guest posting opportunities, retweets, likes, etc.&#. In just one example of collaboration across divisions and geographic boundaries, the company saved $250,000. NLRB Says Companies Can Not Discipline Workers For Posts in Social Media by iMedia Connection.

A Case Study in Social Media Measurement

Jeff Esposito

Earlier today I gave a presentation with Lithium’s Joe Cothrel during WOMMA’s part of Social Media Week in Chicago. Company social media Chicago Chicago Social Media Week Jeff Esposito Joe Cothrel Lithium Social Media Week VistaprintSome key takeaways included: Understand your business goals. Understand your customers’ needs. Set rules of engagement. Be rigorous on your measurement. Choose the right tools for the job.

Top Five: Tidal Wave of New Social Media Features

Sherrilynne Starkie

The new data regime in Europe undoubtedly will have an impact on how businesses like Klout and its parent company Lithium Technologies can conduct business. REPORT. Sherrilynne Starkie. Owner. items . followers . votes . views. Top Five: Tidal Wave of New Social Media Features. Listly by Sherrilynne Starkie. This week's must-know news from the world of social media includes new features and functions from Instagram, Facebook Messenger, LinkedIn and Twitter.

Social Customer Service Is the New Heart of Marketing

Buzz Marketing for Technology

This webinar was sponsored by Lithium and featured Dave Evans ( @evansdave ), the VP of Social Strategy at Lithium, Erna Alfred Liousas ( @ErnaLiousas ), an analyst serving B2C Marketing Professionals at Forrester Research, and Brien Hall ( @BrienHall ), Social Media Manager for Guest Services at AMC Theatres. Its simple shocking since its proven that customer are more likely to buy when you respond that still companies don’t get it.

What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

Blogging about the day's big news is sort of obvious, so I'll focus on the question I haven't seen raised yet: what does the Radian6 acquisition mean to the other companies in social media analysis ? Radian6 was already the company most likely to be mentioned in any discussion of social media monitoring (note the careful use of the term). Social business software companies Jive and Lithium have picked up their own listening platforms. Companies Social media analysis

Beyond Facebook Insights: Useful Facebook Analytics Tools

Adam Sherk

But many still find it lacking so a number of companies have stepped in to try to fulfill this need. In this post I’m purposely leaving out comprehensive suites like Radian6 or Lithium and focusing on solutions that are specifically (or at least mostly) geared towards Facebook analytics. What are the best third-party tools for advanced Facebook analytics? It’s a question I’m asked fairly often so I thought I’d do a round-up of options that are worth checking out.

Sysomos Acquired By Marketwire

Dave Fleet

Company. Lithium Technologies. So, while this is still – for now – a rumour, given that these confirmations were initially posted by the company (I saw the blog comment before its removal), I’m inclined to believe the reports and that a formal announcement is imminent. This particular acquisition is particularly interesting, as the acquisition is by a company on the “traditional media&# side of the fence.

Sure I love the conversation but…

Direct Marketing Observations

Or having that cool, deep discussion with a person like David Alston from Radian 6 when his company was just starting to gain traction, or becoming really good friends with someone i respect as much as Beth Harte. At least that’s what companies wanted to know. With this Salesforce/Radian6 deal, and Lithium grabbing ScoutLabs and MarketWire folding Sysomos into the mix, you are now seeing an alignment of B2B with social beyond just the conversation.

Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. And the software companies themselves make it worse by not being specific about their capabilities and areas of focus. I’ll clarify the categories below… , but first please take this little quiz, and see if you can match the software to its benefits messaging (taken from the website home pages of the companies listed).

What’s a social CRM going to do for my business?

Janet Fouts

There are actually quite a few social CRM services allowing you to tap into what people are saying about your company and reach out to them. lithium works with social listening tools to integrate mentions of issues or questions about your product into forums where you can communicate directly with your customers. For a larger company with a lot of products to cover this is a pretty cool way to offer customer support, but for a small business or individual it might be overkill.

The 3 Building Blocks of Social Business Evolution

Convince & Convert

The foundation of a fully collaborative social business, whether for a small or large firm is the company’s most valuable asset, its people. For example, when a new employee joins a company and wants to start blogging or Tweeting on behalf of the company, a process should be in place that governs training, certification and social media policies. Companies need to first understand what it is they are trying to achieve before thinking about which technology vendor to deploy.

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Week 10 NFL Predictions via Social Media

Jeff Esposito

Each week, we pick the weekend winners using social media data pulled from Lithium Social Media Monitoring and dropping them into a series of formulas ( full formulas here ). This week’s contestant is Nick Gosselin , the Boston Beer Company’s maven of social media. Entering Week 10 of the NFL Season, our weekly NFL predictions are 10 games over.500 with a 71-61 mark following a break-even Week 9.

Five for Friday 11.15.10

Jeff Esposito

If you missed the keynote that I did with Lithium’s Jenny Zaszut from Lithium, and want to see how the team at Vistaprint manages and measures social media for the business, you can check it out here as a webinar. To me this seems like companies are being forced to cede control in the social space to everything. This was a busy, but short week for me with some family activities in Jersey.

Do you need to own your community?

Jeff Esposito

In our prep, Jim and I continued our on-going disagreement on whether a company needs to own the platform that they are keeping a community on. In this model, companies can tie members of their community to their database and know which of their customers or members are participating and what they are talking about. Companies like Constant Contact and Aetn a do a great job with their own “owned “communities.

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Change Management Is the Foundation of a Social Organization


Processes should help facilitate the chaos that exists in every company or nonprofit organization – i.e. volunteers (or members) sharing sensitive material externally, social media ownership, crisis management and product feedback workflows; and ensuring there is one measurement philosophy that the entire organization is bought into and using for reporting. Michael Brito is currently a Vice President at Edelman Digital.

Five for Friday: Inmates more expensive than college, faxing and Klout

Jeff Esposito

This one looks at metrics that avoid gamification for companies from Lithium’s Michael Wu. This was an interesting week. Not only did I start the week out (and still have) a nasty cold, but it was also exciting as it was a daddy-baby bachelor pad week in the Esposito household along with the start of Movember (donate $1 and you can laugh at me). How was your week?

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Why You Need to Respond Quickly to Social Media Comments


As recently as two or three years ago, you probably only responded to help queries from customers who contacted your company’s dedicated support team via phone, email, contact form or ticketing system. Interruptive, hard-sell marketing has been replaced by inbound marketing, as people engage with companies online because they want to. You can differentiate your company by being ultra-responsive, letting customers know that you care about them and their concerns.

Five for Friday 10.29.10

Jeff Esposito

Jenny Zesut of Lithium and I have a great conversation that you won’t want to miss. Is it social, sure but the company owns the content. This has been an odd and busy week. Now I am not talking that being. busy is odd, but rather the temperature in the mid-70′s in Boston. This time of year, that is just off. I also recorded a presentation on measuring and tracking ROI for social media for the Social Customer Virtual Summit on November 10.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. Show them aspects of your company that they didn’t already know. Heck, I'd even buy a lithium powered weed whacker from him if he endorsed it. a customer needs to be able to trust in the company's product.