Convince & Convert

MAY 20, 2012

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. And the software companies themselves make it worse by not being specific about their capabilities and areas of focus. There are WAY more companies than this.

Crimson Hexagon 140

Crimson Hexagon Software Social Media Attensity 140

Janet Fouts

FEBRUARY 17, 2011

There are actually quite a few social CRM services allowing you to tap into what people are saying about your company and reach out to them. lithium works with social listening tools to integrate mentions of issues or questions about your product into forums where you can communicate directly with your customers.

Social CRM 127

Social CRM Lithium Collaboration Small Business 127

Convince & Convert

JULY 12, 2011

For example, when a new employee joins a company and wants to start blogging or Tweeting on behalf of the company, a process should be in place that governs training, certification and social media policies. It ensures that every job function in every business unit and within every geography is consistent when performing certain tasks.

Jive 146

Jive Lithium Social CRM Yammer 146

Jeff Esposito

NOVEMBER 8, 2010

In theory, as customers migrate more towards social media, companies need to evolve to keep up with them. This includes not only building a community and conversation with customers but also monetizing and measuring the effectiveness of the company’s efforts. So where should companies start?

Lithium 33

Lithium Case Study Forums Conference 33

Net-Savvy Executive

MARCH 30, 2011

Blogging about the day's big news is sort of obvious, so I'll focus on the question I haven't seen raised yet: what does the Radian6 acquisition mean to the other companies in social media analysis ? Radian6 was already the company most likely to be mentioned in any discussion of social media monitoring (note the careful use of the term).

Radian6 85

Radian6 Cymfony Alterian Jive 85

Jeff Esposito

SEPTEMBER 22, 2011

Earlier today I gave a presentation with Lithium’s Joe Cothrel during WOMMA’s part of Social Media Week in Chicago. Some key takeaways included: Understand your business goals. Understand your customers’ needs. Set rules of engagement. Be rigorous on your measurement. Choose the right tools for the job.

Case Study 42

Case Study Lithium Study Social Media 42

Jeff Esposito

APRIL 1, 2013

In our prep, Jim and I continued our on-going disagreement on whether a company needs to own the platform that they are keeping a community on. In this model, companies can tie members of their community to their database and know which of their customers or members are participating and what they are talking about. What say you?

Communities 42

Communities Jive Lithium Repository 42

Jeff Esposito

NOVEMBER 12, 2010

If you missed the keynote that I did with Lithium’s Jenny Zaszut from Lithium, and want to see how the team at Vistaprint manages and measures social media for the business, you can check it out here as a webinar. To me this seems like companies are being forced to cede control in the social space to everything.

Lithium 28

Lithium Blogosphere Technorati Survey 28

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. What are people saying about your company / brand on social media sites?

Tools 170

Tools Social Media Netvibes Lithium 170

Jeff Esposito

OCTOBER 29, 2010

Jenny Zesut of Lithium and I have a great conversation that you won’t want to miss. Is it social, sure but the company owns the content. I also recorded a presentation on measuring and tracking ROI for social media for the Social Customer Virtual Summit on November 10. If you want to check it out, you can register here.

Lithium 24

Lithium Real Estate Sample Samples 24

Convince & Convert

APRIL 15, 2012

But they couldn’t remember the company who published it, what the exact numbers were, or how they were divined. It was the Lithium and CMO Council study on the Social Brand Experience from December, 2011. ” Lithium/CMO Council Social Brand Experience Survey. They remembered the research in general.

Research 125

Research Lithium Social Media Sample 125

Convince & Convert

JUNE 24, 2010

Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. Show them aspects of your company that they didn’t already know. Heck, I'd even buy a lithium powered weed whacker from him if he endorsed it.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. He lists nine steps its imperative for companies to take in order to “build enough social karma (yes, I said karma) to facilitate things like guest posting opportunities, retweets, likes, etc.&#. Social Media Strategy and Best Practices. Indeed it is.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

MARCH 23, 2011

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. A blogger raises a question about your company’s financial outlook. But how do you choose one? Workflow capabilities. A customer shares an idea for an enhancement.

Tools 193

Tools Social Media Sysomos Vocus 193