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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. And the software companies themselves make it worse by not being specific about their capabilities and areas of focus. Important notes on this taxonomy: This list is not exhaustive.

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What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

Blogging about the day's big news is sort of obvious, so I'll focus on the question I haven't seen raised yet: what does the Radian6 acquisition mean to the other companies in social media analysis ? Radian6 was already the company most likely to be mentioned in any discussion of social media monitoring (note the careful use of the term).

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Best Social Media Monitoring Tools

Bill Hartzer

While there are many more tools available out there, here is a list of some of the best monitoring tools and sites available that you can use to monitor your brand across the social media landscape. Visible Technologies – This social media tool focuses mostly on putting into action effective social media strategies.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

They could be saying something positive or negative about your company. As part of your reputation, there are also online reviews, which are shared a lot and heavily influence search listings on sites such as Google. Attensity is a social analytics and engagement platform specifically designed for very large companies.