“K” is King in Brand and Company Naming
NOVEMBER 30, 2011
Having a great company and product name adds to market appeal and most likely has had a direct affect on the company’s million dollar sales record. If we don’t understand the importance of our name, if we don’t nurture and cultivate it, and if we don’t manage it throughout the growth of the company, we are missing a very important trick and we could be in big trouble.”. Under personal interests, the site lists “kites, kits, kittens and eradikating (sp) the letter ‘c.’”.