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5 Top Social Media Marketing Trends for 2023

Social Media Strategies Summit

LinkedIn generated record ad revenues of $13.8 We’ve rounded up five key social media trends for 2023 to help you do that. In 2023, we expect more and more brands to combine these two trends by producing a more significant proportion of short-form, vertical video content. billion — six times higher than in 2017.

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8 Easy Ways to Optimize Your LinkedIn Company Page

Hootsuite

LinkedIn may not be the world’s sexiest social media platform, but if you’re in the business of, well, business, it’s an essential place to be. All of which is to say: LinkedIn can be a powerful tool for brand building and lead generation in both B2B and B2C digital marketing. Why create a LinkedIn Company Page?

LinkedIn 145
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7 Top B2B Social Media Trends

Oktopost

As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms. Keeping up with the latest trends enables you not only to maintain a fresh online presence but also to be able to capitalize on emerging opportunities. 7 Top B2B Social Media Trends 1.

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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

Having a strong LinkedIn game is no longer an option. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. The reality is that the best LinkedIn users are marketing machines.

LinkedIn 113
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4 LinkedIn Trends to Harness for Better Engagement

Oktopost

Yet one trend remains constant: LinkedIn is the go-to platform for B2B companies, with 97% of B2B marketers integrating LinkedIn into their lead generation strategy. While the LinkedIn code has been relatively easy to […]. The B2B social media landscape is always evolving.

LinkedIn 131
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What Really Works On LinkedIn? Answers From The LinkedIn Team

Buffer Social

Whether you are a seasoned social media professional or just getting started on leveraging the power of LinkedIn, it can be easy to fall prey to some of the most common misconceptions about this powerful social network. What kinds of content should you be posting to LinkedIn? And how does all of this impact LinkedIn’s algorithm?

LinkedIn 113
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9+ Ideas for Your Next LinkedIn Carousel (+Examples)

Buffer Social

LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. This makes it easy for the audience to stay informed about the latest trends and changes in the social media landscape.

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