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Digital PR: Finding Brand Ambassadors

Proactive Report

But in most cases a brand ambassador is likely to be someone with a decent following online, either on their blog, Facebook, Twitter or other social news sites like Digg , Reddit or StumbleUpon. Do a social audit and locate everyone who speaks positively about your brand. You can start with Peer Index and Klout.

Brands 101
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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

How to Develop a Social Media Strategy: A Roadmap for Integration (Very Official Blog): Shannon Paul did an amazing job on this post that presents questions and answers that will help companies consider their goals for the creation of a social media strategy. Why not see how some companies are gaining from it right now?

Marketing 279
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No, You Can't Automate Social Media!

Techipedia: Tamar Weinberg

Meanwhile, I’ve been working on building out a social media strategic plan for a really interesting company. Their social media efforts were spearheaded by a guy who looks like a nice dude, but after studying his personal Twitter feed, it was almost the same kind of thing: the process was almost wholly automated.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). Marty Weintraub – @aimclear.

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This Week in Social Media – 6/26/13

Social Media Marketing

Yammer is partnering with Klout to determine influence of employee advocates. Legal/Regulatory Federal Trade Commissioner Betsy Brill is calling for Congress to create new legislation around data privacy. this week in social news Marketing social media facebook social networks PR content commentary'