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For Social Business, Remember the 90-9-1 Rule

Webbiquity SMM

Kim and Hinchcliffe provide an excellent survey of the current state of social business, and the concept of social business is spot-on. ” The danger is that some executives may confuse social media use across the enterprise (a good idea) with the embrace of social media by everyone within the enterprise (not so good).

Jive 186
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4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

Most people wrongly assume social enterprise networks are simply Facebook for business. Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates. How do you derive value from social enterprise apps? Future of Social Media?

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Why 2,000 Facebook Likes Won’t Save Your Job!

Buzz Marketing for Technology

I know it sounded like plenty of roles I had within major companies! In fact, 68 percent of companies don’t know or can’t measure social media ROI or worse 62 percent of CMO believe that social media will pay off … eventually!

Jive 210
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For Social Business, Remember the 90-9-1 Rule

Webbiquity SMM

Kim and Hinchcliffe provide an excellent survey of the current state of social business, and the concept of social business is spot-on. ” The danger is that some executives may confuse social media use across the enterprise (a good idea) with the embrace of social media by everyone within the enterprise (not so good).

Jive 101
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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

The classic product marketing approach to social media is treating it like just another broadcast media channel by posting press releases, sharing events, posting videos and expecting to see instant results like you get with other online media like banners, text links and search. Results : 500,000 viral updates on company products.

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Clearstep Business Community : Clearspace: Clearstep

Buzz Marketing for Technology

As Solutions Consulting Manager at Jive Software, Barry has worked with Fortune 500 corporations to establish and execute strategies to develop and grow corporate internal and external communities, including Bank of America, Intel, Cognos, Apple, GE Healthcare, NetApp and more. Re: Key Tools for social network productivity.

Jive 100
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B2B Social Media Gets Intimate

Social Media Marketing

But what if you want to use a social network to collaborate internally? Until recently, no one dared share corporate secrets on social networks. Strategic planning, competitive analysis and product development are just a few activities most companies prefer to keep confidential. B2C marketers may have some luck.

B2B 148