Social Media Marketing

APRIL 13, 2011

Up to now, one the biggest challenges that social media posed was forcing organizations to decide just how open they should be. The belief was that information that could be public should be transitioned to social media, but proprietary information should remain under wraps in email, on the phone and in meetings.

B2B 148

B2B Social Media Jive Committee 148

Webbiquity SMM

MAY 22, 2012

There is a risk of the same fallacy today, with the mantra updated to “social media is everyone’s job!”—if ”—if the concept of social business is misunderstood or improperly applied.

Jive 186

Jive Yammer Training Social Networking 186

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. With social media, an abundance of resources are at your fingertips. With social media, an abundance of resources are at your fingertips. Don’t make your social media efforts half-assed.

Social Media 272

Social Media Engagement Forums Policies 272

Mindjumpers

AUGUST 3, 2012

Most people wrongly assume social enterprise networks are simply Facebook for business. Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates. How do you derive value from social enterprise apps? Future of Social Media?

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Direct Marketing Observations

JANUARY 18, 2011

Except maybe in the social media world. It’s why companies are so hot on the influencer thingright now-find the influencer and get eyeballs and sell product. That’s kind of jive isn’t it? What if the reader is someone on the outside and is trying to “get in&# to the world of social media?

Influencer 221

Influencer Jive Wikipedia Engineering 221

Convince & Convert

AUGUST 6, 2013

Companies that want to become a social business for the sake of “becoming a social business” doesn’t make sense. Deploying internal communities using software platforms like IBM or Jive just because your competitors are doing so is a complete waste a time, money and resources. That’s where I got it wrong.

Jive 134

Jive Aggregator Collaboration Company 134

Waxing UnLyrical

MARCH 9, 2011

A brand that has a sense of humor, runs, jumps & jives. A brand that represents companies full of humans – not products. He lives in Dallas with his wife, Rhonda, and has a strong track record in media communications, both “old” and “new,” with organizations such as Vonage and the Wall Street Journal Online.

Ensembli 193

Ensembli Jive Insurance Journal 193

Webbiquity SMM

MAY 22, 2012

There is a risk of the same fallacy today, with the mantra updated to “social media is everyone’s job!”—if ”—if the concept of social business is misunderstood or improperly applied.

Jive 101

Jive Yammer Social Networking Training 101

Janet Fouts

FEBRUARY 11, 2013

I work with a talented team of community managers and I know many more through speaking, conferences and social media. Others do everything from moderating forums and Facebook pages, T witter engagement and influencer outreach to creating e-books and blogging for the company. I’m getting there.

Communities 141

Communities Content Jive Meme 141

Convince & Convert

JULY 12, 2011

He writes the Britopian blog, and wrote the new social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization (available July 26). A process should be in place that will manage the creation of new social media destination; and escalate these requests to governing body (i.e.

Jive 146

Jive Lithium Social CRM Yammer 146

Proactive Report

JUNE 24, 2010

We know by now that we have to listen before we jump into social media. Start with your company name, brand names, competitors and add generic terms that describe your business and/or your product. Start with your company name, brand names, competitors and add generic terms that describe your business and/or your product.

Filtrbox 68

Filtrbox Tools Jive Netvibes 68

Net-Savvy Executive

MARCH 30, 2011

The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009. Radian6 was already the company most likely to be mentioned in any discussion of social media monitoring (note the careful use of the term).

Radian6 85

Radian6 Cymfony Alterian Jive 85

Jeff Esposito

APRIL 1, 2013

A little while back I was catching up with my friend Jim Storer of the Community Roundtable before we shared a panel about social customer support. In our prep, Jim and I continued our on-going disagreement on whether a company needs to own the platform that they are keeping a community on. What say you?

Communities 42

Communities Jive Lithium Real Estate 42

Social Media Strategery

AUGUST 26, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Dear IT Guy, Can You Actually Use the Tool You’re Creating? I’m one of the leads for our social media/Government 2.0 Home About Me Speaking Legal-ese My Team Gov 2.0

Gov 2.0 117

Gov 2.0 Tools Wiki Sharepoint 117

Webbiquity SMM

MARCH 23, 2011

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. News can travel extremely fast through social media. A blogger raises a question about your company’s financial outlook.

Tools 193

Tools Social Media Sysomos Vocus 193

Viper Chill

APRIL 26, 2010

For example, you might not know that I helped one newspaper go from a limited social media presence to helping them hit the Digg homepage over 40 times. Together, these people have been involved in social media as long as anyone else and discovered tactics to help you get the most out of the services.

Social Media 80

Social Media Strategy Digg Forums 80

Webbiquity SMM

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Statistics 226

Statistics Social Media B2B Journal 226

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. Your Responsibility as a Blogger There are some social media etiquette rules that people sometimes forget to follow, I suppose. We both have difficult jobs. But greed is not what this blog post is about.

Blogger 177

Blogger Press Release Advertising Review 177

Proactive Report

JULY 28, 2011

Is social media important to the future success of your business? Yes, said 78% of participating executives in the recent study from Jive Software and Penn, Schoen, & Berland. These execs see social media as a key factor in business strategy and direction. Do it sooner rather than later.

Social Media 89

Social Media Jive Strategy Social Graph 89

Techipedia: Tamar Weinberg

MARCH 24, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Opinion , Social Media > How to Get an Influencer’s Attention How to Get an Influencer’s Attention by Tamar Weinberg on March 24, 2010 Share Influence is everywhere, but it’s up to you to spot it.

Influencer 278

Influencer How To Press Release Blogger 278

Convince & Convert

SEPTEMBER 21, 2010

There seems to be a distinct collection of sessions, parties, and hang-outs for the social media crowd, and then a completely separate collection for developers, entrepreneurs (and of course film attendees). More so than any other event I attend, SXSW is conference roulette. I’ll write about that soon.

Social Media 126

Social Media Strategy Conference Eventful 126