For Social Business, Remember the 90-9-1 Rule

Webbiquity SMM

In their new book Social Business By Design: Transformative Social Media Strategies for the Connected Company , authors Peter Kim and Dion Hinchcliffe examine real-world success stories of social networking use across organizations, from internal collaboration using tools like Jive or Yammer to HR recruitment to investor relations to customer-facing applications in product design, customer service, marketing, sales and PR.

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4 Reasons to Use Social Enterprise Networks for Business


Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates. In this and similar scenarios, the employee would have otherwise “ relied on a central repository of all company’s experience that is located in one person’s head, or nowhere at all.”. Several companies responded to this story saying the platform was more “of a distraction” than a value driver.

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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. A blogger raises a question about your company’s financial outlook. But how do you choose one?

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Why are you wasting the company’s money by giving them geek toys when they should be doing real work for us? All of that is a good start, but the results you need to justify your efforts will come by taking a holistic company approach. When you do that the results reported in a recent Jive report of over 2000 customers are outstanding. Results : 500,000 viral updates on company products.

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Where Most Got Social Business All Wrong, Including Me

Convince & Convert

Companies that want to become a social business for the sake of “becoming a social business” doesn’t make sense. Deploying internal communities using software platforms like IBM or Jive just because your competitors are doing so is a complete waste a time, money and resources. Even before the book, I talked about the need for companies to start thinking about socializing their business. Your brand needs to start thinking, acting and operating like a media company.

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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat.

On Influence and Bad Blog Posts

Direct Marketing Observations

It’s why companies are so hot on the influencer thingright now-find the influencer and get eyeballs and sell product. That’s kind of jive isn’t it? I like differing opinions, thoughts and comments. I think it’s good to have a variety of thought.

Blogging Etiquette in the Face of a PR Pitch: What Miss Blogging.

Techipedia: Tamar Weinberg

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. My company, is going through a complete revamp and relaunch so it’s important that we let these bloggers know what we’re up to.

Why 2,000 Facebook Likes Won’t Save Your Job!

Buzz Marketing for Technology

I know it sounded like plenty of roles I had within major companies! In fact, 68 percent of companies don’t know or can’t measure social media ROI or worse 62 percent of CMO believe that social media will pay off … eventually! In my session I will elaborate on over a dozen proven social media strategies from brands like Dell, Jive, Avaya, SAP and the NCAA to establish targeted social media programs that delivered real results.

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Sysomos Acquired By Marketwire

Dave Fleet

Company. Jive Software. So, while this is still – for now – a rumour, given that these confirmations were initially posted by the company (I saw the blog comment before its removal), I’m inclined to believe the reports and that a formal announcement is imminent. As Ray Wang suggests , expect to see more of this kind of activity in the coming months with other companies such as Alterian , BuzzGain , Cymfony , Radian6 , Viralheat and Visible Technologies.

The Music Of Communications

Waxing UnLyrical

A brand that has a sense of humor, runs, jumps & jives. A brand that represents companies full of humans – not products. Guest post by Narciso Tovar. Music, beautiful music.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. 90% of B2B buyers age 18-35 now make company purchases online, compared with 45% of those age 45-60 and 29% of those age 60+.

Community management and content creation

Janet Fouts

Others do everything from moderating forums and Facebook pages, T witter engagement and influencer outreach to creating e-books and blogging for the company. Yes, community moderation is a skill set that may not jive with writing white papers, e-books and deep thoughtful content but it doesn’t mean community managers aren’t capable of it. I work with many mid-size companies who don’t have the luxury of hiring a person for every position.

Clearstep Business Community : Clearspace: Clearstep

Buzz Marketing for Technology

As Solutions Consulting Manager at Jive Software, Barry has worked with Fortune 500 corporations to establish and execute strategies to develop and grow corporate internal and external communities, including Bank of America, Intel, Cognos, Apple, GE Healthcare, NetApp and more. Gia holds a degree in Organizational Communication and has over 10 years experience in developing, educating, consulting and selling social and collaborative solutions with IBM, and now with Jive Software.

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5 ways to use social media for solution marketing

Buzz Marketing for Technology

I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. When you do that the results reported in a recent Jive report of over 2000 customers are outstanding. Meanwhile, new companies start up every day that want to be featured in the shrinking number of publications. It’s easy to get caught up in the buzz, and the hype, around social media.

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For Social Business, Remember the 90-9-1 Rule

Webbiquity SMM

In their new book Social Business By Design: Transformative Social Media Strategies for the Connected Company , authors Peter Kim and Dion Hinchcliffe examine real-world success stories of social networking use across organizations, from internal collaboration using tools like Jive or Yammer to HR recruitment to investor relations to customer-facing applications in product design, customer service, marketing, sales and PR.

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Listening Tools

Proactive Report

Start with your company name, brand names, competitors and add generic terms that describe your business and/or your product. Example: a skin care company should also listen for mentions of skin care, dry skin, aging, anti aging, wrinkle cream etc.

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7 Things You’re Doing In Your Relationship You Don’t Realize Are Destroying It

Jason Yormark

You’ve got to embrace the fact that whoever you end up with will possess mannerisms, traits, or habits that don’t jive with you, and that’s ok. Never get tired of being in each other’s company? Relationships are not easy. More of them fail than succeed. We’ve all had our fair share of failed relationships, and I certainly fall into that category as well. Most people don’t figure it out until later in life.

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Best Social Media Monitoring Tools

Bill Hartzer

This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products. Visible Technologies has successfully helped many companies manage their online branding by doing something so many companies fail to do – listen to their customers. Utilizing the truCast product, companies can listen in on what is being said about their brand online.

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The 3 Building Blocks of Social Business Evolution

Convince & Convert

The foundation of a fully collaborative social business, whether for a small or large firm is the company’s most valuable asset, its people. For example, when a new employee joins a company and wants to start blogging or Tweeting on behalf of the company, a process should be in place that governs training, certification and social media policies. Companies need to first understand what it is they are trying to achieve before thinking about which technology vendor to deploy.

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B2B Social Media Gets Intimate

Social Media Marketing

Strategic planning, competitive analysis and product development are just a few activities most companies prefer to keep confidential. Others are leveraging platforms like Jive to create their own, password protected social networks, as SAP has so famously done already.

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How is Social Media Affecting Your Business Strategy?

Proactive Report

Yes, said 78% of participating executives in the recent study from Jive Software and Penn, Schoen, & Berland. They’re creating dedicated information networks and as a result, consumers have evolved into a connected and more discerning audience with an ‘audience of audiences’ “ Fast Company. And companies that have embraced a culture and philosophy of co-creation are realizing that this gives them a competitive edge.

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Do you need to own your community?

Jeff Esposito

In our prep, Jim and I continued our on-going disagreement on whether a company needs to own the platform that they are keeping a community on. In this model, companies can tie members of their community to their database and know which of their customers or members are participating and what they are talking about. Companies like Constant Contact and Aetn a do a great job with their own “owned “communities.

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Change Management Is the Foundation of a Social Organization


Processes should help facilitate the chaos that exists in every company or nonprofit organization – i.e. volunteers (or members) sharing sensitive material externally, social media ownership, crisis management and product feedback workflows; and ensuring there is one measurement philosophy that the entire organization is bought into and using for reporting. Michael Brito is currently a Vice President at Edelman Digital.

Dear IT Guy, Can You Actually Use the Tool You're Creating.

Social Media Strategery

Unfortunately, IT departments at large companies and government agencies are too often doing the equivalent of developing Android apps at work and using the iPhone at home. Now, take a look at the official support areas for WordPress , Telligent , MindTouch , Jive or any of the dozens of social software vendor sites. Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0

How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. There are lots of people and companies that have secured my attention because they provide regular value.

How to Write Amazing Product Reviews


In my case, I have a pretty clear policy that anything I test goes back to the company. I always include a little snippet that simply says “If I’ve written something that doesn’t quite jive, just let me know and I’ll research it and get it fixed”. Do communicate with the company. First, doing this creates a bridge between my readers and the company—a great way to funnel future feedback to them … or from them. . This guest post is by Ray Maker of

Social Media Strategy: 10 Experts Reveal Their Secrets

Viper Chill

It’s a great place to drive interactions with your company if your corporate website is rather boring and hard to content manage. Twitter is a great way to bring a personality and voice from your company out in the open. Use Twitter as your company office hours.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Both companies (as well as a second tier of contenders) are working on new features and ramping up their business development teams. Larger space, more interesting companies, and better production overall. Several companies I visited are working in the field of social data collection and analysis, an area where we need to make much progress to fulfill the promise of universal social media adoption.