Direct Marketing Observations

JANUARY 17, 2012

The tug-o-war for your time when you participate on multiple social networks can be difficult. On the networks that matter to you or on the networks where you HAVE to participate? The less time you have, the more likely you are to mail in your participation in networks that matter less. So who get’s it?

Social Networking 170

Social Networking Exercises Influencer Issues 170

SocMed Sean

MARCH 22, 2022

Twitter, the social media platform of short status updates, can be a useful tool for marketing your business. Twitter’s broad use base provides a significant opportunity for companies to reach their audiences, and tools like hashtags allow businesses to target niche groups. Is Twitter Facing Challenges As A Social Network?

Twitter 230

Twitter Strategy Hashtag Marketing 230

Socialized

OCTOBER 12, 2009

A piece on Forbes.com titled Are You Practicing Proper Social Networking Etiquette? The article goes on to ask, “(is) it wise to accept a colleague or higher-up as a ‘friend’&# on a social network? This question in the previous paragraph involves both social networking issues and pre-Web 2.0

Social Networking 162

Social Networking Web 2.0 Questions Issues 162

Dave Fleet

JANUARY 5, 2023

As I’ve done so, I’ve found teams grappling with an interesting tension as they manage these issues in today’s social media-driven information environment. One of the main reasons for this shift in approach is the fact that disinformation is often designed to go viral, and can spread rapidly through social networks.

Social Media 195

Social Media Reputation Study Organization 195

Saying It Social

APRIL 11, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Social Networking For a Cause: The Power of Online Communities I’d like to use this blog post to step out of our social-networking-for-business mentality and talk a little bit about using social networking for special causes.

Social Networking 178

Social Networking Communities scribd StumbleUpon 178

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? Mishandling complaints could harm your company even more than the complaint itself.

Reputation 103

Reputation System Brands Knowledge Base 103

Small Business Mavericks

SEPTEMBER 11, 2011

Does your company need its own private social network? Let’s talk about why you might want a private social network. It could serve, if anything, as a huge morale boost to your company. Another reason you might use a private social network is for training purposes. Remote collaboration.

Social Networking 87

Social Networking Collaboration Training Small Business 87

Saying It Social

MARCH 18, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to add Social Networking Buttons to Your Email Signature in Outlook 1st Ta sk: Downloading the Icons to Your Desktop Go to [link]. Does anyone else share my same frustration or is it not really an issue for you?

Social Networking 186

Social Networking How To StumbleUpon Digg 186

SocMed Sean

JANUARY 21, 2019

Three Ideas For Implementing Social Media Knowledge Management Inside Your Organization Build An Internal Social Network Create an internal knowledge base that employees can refer to that helps them learn about your products and serves while also sharing their experience and knowledge.

ROI 269

ROI Social Media CSR Knowledge Base 269

Direct Marketing Observations

MARCH 4, 2010

One of my clients, a very large sports drink company, has indirectly nudged me into taking a look at the state of what I drink, and ea, on a daily basis. The offshoot of this has been that I have been paying a lot of attention to the health and fitness social space. As well, it’s opened my eyes to what we all eat and drink.

Social Networking 177

Social Networking Exercises Sites iPhone 177

Saying It Social

APRIL 8, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How To Leverage Your Social Networking Sites When Visiting Influence Centers & Referral Sources While this post is specific to my friends at Senior Helpers , the underlying principle is applicable for all businesses – so read on!

Social Networking 136

Social Networking Sites How To StumbleUpon 136

Buzz Marketing for Technology

SEPTEMBER 30, 2009

We are at an interesting inflection point with Social Media today. One that threatens to disrupt and reinvent every function in your company over the next few years. Social Media already has changed Marketing forever. Product companies will have a strong social approach to product development using Social Media.

Company 174

Company Social Media Web 2.0 Policies 174

Saying It Social

MAY 6, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Are You Skipping the First Step of Your Daily Social Networking Maintenance? Daily Social Networking Tasks: It’s not all about content blasting. « Saying It Socia… [.] link] [link] [.]

Social Networking 140

Social Networking Skills StumbleUpon Digg 140

Laurel Papworth

JULY 13, 2010

Social Media Monetization is becoming THE hot issue in online community chatter. Probably because companies are getting past the “why should we care?&# for every 1,000 views; social sites dragged down the average online CPM by as much as 18% over the last year. Twitter: Reputation Management in Social Networks (20).

Social Networking 98

Social Networking Advertising comScore CPM 98

SocMed Sean

MAY 30, 2018

Today’s guest post comes from Eric Czerwonka , an entrepreneur and co-founder of Buddy Punch , a software company founded in 2013 that provides time tracking solutions for startups, companies with employees, as well as anyone with a remote team to manage. Separate Departments. Homing in on Hashtags.

Social Media 232

Social Media Hashtag LinkedIn Instagram 232

Dave Fleet

MAY 10, 2010

A couple of weeks ago I received a worried call from a friend working in PR for a large company. Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. The social network launched roughly 6.5 Community Pages 101. This isn’t about that.

Communities 419

Communities Brands Wikipedia Microsoft 419

SocMed Sean

FEBRUARY 21, 2013

While some types of industries certainly have different relationships with those customers, the fact that people need to purchase products and services in order to keep a company afloat remains unchanged. However, many businesses using social media to brand themselves fail to offer this staple. Don’t fall into this trap.

Social Media 274

Social Media Brands Issues Social Networking 274

Socialized

JANUARY 23, 2021

billion active users per month when you understand that many people actually use it to communicate frequently with brands and companies. users had employed a regular messaging application to connect with a company, as per a Facebook commissioned report. users told a company to book or buy. Builds Trust for the Brand.

Facebook 130

Facebook How To Issues Loyalty 130

Webbiquity SMM

MARCH 31, 2020

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Twist Image

JULY 12, 2012

The reasoning for this line of questioning comes via a press release issued today titled, Fortune 500 executives behind on social networking. A study done by Domo and CEO.com looked at the online engagement of Fortune 500 companies' top brass and compared it to that of the mass population. online social networking.

Activities 102

Activities Company Social Media Press Release 102

The Marketing Blog

AUGUST 22, 2007

47 am The other side of Social Networking Jump to Comments Social networking is making a deep(er) penetration in our lives,(our? Consultants are enjoying the social-media revolution. However, a couple of bitter events, connected with Facebook and Orkut, the biggest community sites question the growth of social n/w.

Social Networking 100

Social Networking Web 2.0 Startup FeedBurner 100

Webbiquity SMM

NOVEMBER 12, 2019

Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally? Just four (18.2%) of the 22 responded, showing that even the companies whose business is brand monitoring largely fail at it.” You’ll miss the chance to be responsive to issues.

Brand Monitoring 155

Brand Monitoring Brands B2B Influencer 155

Hootsuite

MAY 20, 2020

In today’s busy world, it is all too easy for an employee to accidentally expose the company to threats online. By completing them, employees can accidentally create social media security issues. The AARP issued a warning about these types of quizzes to make sure their demographic of older internet users are aware of the issue.

Social Media 144

Social Media Tools Tips Policies 144

Socialized

FEBRUARY 10, 2021

How to decide an appropriate persona of the customer and myself for using Social Media? Before you link to your audiences in social networks, you need to consider and identify them. In order to grow your client, according to your company priorities, you should ask the questions on their day to work obligations and tasks.

Questions 130

Questions Social Media Social Networking Metrics 130

Sprout Social

JUNE 27, 2023

These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground. According to The Sprout Social Index™ 2022, 34% of customers believe it’s important for brands to speak out to remain culturally relevant. Let’s check out how you can connect with these platforms to gather data.

Review 126

Review Brands How To Analysis 126

Buffer Social

SEPTEMBER 18, 2023

Among them is Bluesky , which is a decentralized, invite-only social network built on an open-source protocol  (I’ll explain what this means even though I barely understand it myself). Bluesky is a decentralized social network created by Jack Dorsey, the former Twitter CEO who started it while still in the role.

Domain Name 109

Domain Name Open Source Policies Privacy 109

Adam Sherk

APRIL 30, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag by Adam Sherk on April 30, 2009 Really you shouldn’t need it. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Issues 100

Issues Publishing URL Syndication 100

Dave Fleet

NOVEMBER 9, 2016

In essence, Richard argues that while Hillary Clinton took a top-down, hierarchical approach to communication (via the mainstream media), Trump’s use of social media enabled him to go direct to his base and to communicate without the filter of the media. Corporate Social Media ≠ Personal Social Media. Echo Chambers Prevail.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

SocMed Sean

NOVEMBER 19, 2018

A strategist will help you analyze the existing channels, evaluate the audience (or community), take a look at your current marketing plan and budget and then help you identify the best way to leverage social networks to share your message and engage your community. is for Empathy. Sometimes, this makes for a nice fit.

Communities 198

Communities Social Media Resources Reddit 198

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Sprout Social

OCTOBER 5, 2021

Despite more frequent business pledges, consumers remain skeptical– 52% believe brands that take stances on societal issues are just trying to drive sales. Posting a Tweet that gives a vague indication that your company is committed to “doing the work” isn’t going to cut it. And the proof that consumers trust the brand is on social.

Brands 108

Brands Marketing Apparel Issues 108

Ignite Social Media

SEPTEMBER 6, 2019

On social, the community wants to know what you can do for them quickly, and that’s what you’ll want to include in this section. . Many social networks only allow a certain amount of characters for your brand’s introduction – be selective about what to include. Keep it short. Contact us , we can help! .

Instagram 145

Instagram Social Media Hashtag Examples 145

Sprout Social

JUNE 17, 2021

For businesses wondering when to start making greater investments in social, the time is now. The sooner you start embracing social media as a critical business function, the farther the strong social current will take you. Companies that fail to do so risk being left behind. I love when brands engage with you on social.

Statistics 145

Statistics Social Media Marketing Survey 145

Sherrilynne Starkie

MAY 28, 2013

Facebook is cracking down on violent, sexist content in response to an open letter issued last week by Women, Action & the Media (WAM). The social network has today agreed to add gender-based hate to its list of unacceptable content and has committed to ridding its site of it and is updating its guidelines to training moderators.

News 305

News Tumblr Facebook Guidelines 305

The Social Media Incubator

MAY 29, 2014

As social media becomes more prevalent, business owners are faced with numerous legal issues. Who is going to take issue with my content? Take an active role in social networking sites. Implement an employee policy that addresses social networking conduct. photo courtesy: Getty Images .

Social Media 144

Social Media Policies Social Networking Forums 144

Ignite Social Media

JANUARY 11, 2019

Trust in social networks overall is on the decline, but Facebook in particular has been in hot water over the past year. Between the Cambridge Analytica scandal , issues with analytics for video ads, and everything with the 2016 presidential election, it seems they will attempt to shift focus toward something more user-oriented.

Social Media 132

Social Media HootSuite Travel Instagram 132

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. Remind People How Useful It Is.

Team 160

Team Marketing B2B Eventful 160