Adam Cohen

JULY 16, 2010

No way I’m going to share how brilliant sharing behind the scenes is, nor how I really think it’s brilliant to mix who they reply to between influencers and “normal people&# who barely have any followers. &# since I’m sure people never ask that about TV commercials the day they first air. More about this blog here.

Badge 201

Badge Disqus Web 2.0 Retail 201

Mindjumpers

JULY 23, 2010

By engaging in social media and the possibilities that are available through Web 2.0, This is likely to affect how often your hotel provides updated online content, hence it affects how many potential guests you can influence with appealing offers and other marketing messages.

Hotels 196

Hotels Engagement Social Media Web 2.0 196

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Do study your influencers Want to reach out to influencers ? Thing is, some people don’t really reach out correctly to influencers. Study your influencers out; don’t take the lazy path because you can.

Social Media 272

Social Media Engagement Forums Policies 272

Koka Sexton

MAY 14, 2011

The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page. Employee Social Influence Marketing Guidelines.

Policies 111

Policies Social Media Examples Liveworld 111

Laurel Papworth

DECEMBER 16, 2010

That’s the problem with influencers with 10′s of thousands of followers, we overwhelm the opposition. You need influencers to spread the word around or else you’ll end up with only a handful of entries. So influencers help promote the competition – providing they don’t enter it themselves.

Social Media 97

Social Media Diagrams Web 2.0 Social Networking 97

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. But not likely the first order of business. Share This.

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

JUNE 27, 2008

This has been influenced by the fact that Im now winding my way through David Allens Getting Things Done (probably 5 years after everyone else discovered it), and it has me thinking more about how Im organizing my work. I found this very useful to look through this posting as Ive been using a few of the web 2.0 HI Michelle.

Netvibes 109

Netvibes Web 2.0 Module Wiki 109

Diva Marketing Blog

JULY 22, 2009

The more I watch companies expand marketing departments to include social media positions that put a premium on tech skills versus marketing experience. The more I see social media consultants focus on old/traditional messaging wrapped in new/social media Web 2.0. The more I wonder.

Social Media 75

Social Media Marketing Web 2.0 Virtual World 75

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new? What are your goals? This builds stronger relationships over time.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. 4: Online Driven Companies – Social media can be used to drive traffic to online websites. I would add that social media has changed the game for companies. Could I add one to your list?

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert. Influencers accept that they have a position to hold and won’t abuse it for a quick buck.

Social Media 229

Social Media Influencer MySpace Consultant 229

Buzz Marketing for Technology

JUNE 27, 2008

The 23 Things series Web 2.0 Find Some Champions and Support Them in Using the Tools and Spreading the Word Depending on the size of your organization, Id start looking for some of your top influencers and get them using some of the tools. Job Searching the Web 2.0 Services for Companies and Organizations.

Project 171

Project Screencast Strategy Wiki 171

Laurel Papworth

JUNE 16, 2010

His company is ZevenSeas which wins points for having a cool name, I reckon. Ideas have their time, and I think Foursquare might just put Achievements (a la World of Warcraft) and karma points (everyone really, starting with Slashdot) onto the Enterprise 2.0 Yesterday I attended the Sharepoint geekfest at The Hilton Sydney.

Badge 108

Badge Sharepoint Social Media Foursquare 108

Laurel Papworth

APRIL 13, 2010

That way the blog post (for corporates) is a mixture of the company view and an influencer’s or other interested party. This is an exercise we do in my classes – find something you want to say and someone you want to hook up with/link to, then find a common ground. Me plus you in equal measures. Related posts.

Social Media 61

Social Media Web 2.0 Wiki Class 61

Diva Marketing Blog

APRIL 9, 2009

The Boomer Generation may be late to this party but will the shear numbers of the demographic influence SM? He draws on that experience to help companies handle the cultural challenge in changing from a traditional command and control approach to marketing and communications, to the more open, transparent world of social media.

WordFrame 45

WordFrame Social Media Web 2.0 Lurker 45

Social Media Strategery

OCTOBER 6, 2008

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 This is the team that I lead, and I can tell you that my background in communications has heavily influenced my team’s approach to social media.

Gov 2.0 50

Gov 2.0 Social Media Web 2.0 Consultant 50

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Buzz Marketing for Technology

JUNE 27, 2008

The lack of understanding between busy and burst goes beyond just the inability of the busy to see the value in using Web 2.0 Busy : Manage the hierarchy inside your company. Burst : Connect laterally outside your department and company. Let’s see how. Busy : Show your face during all standard working hours.

Wiki 247

Wiki Web 2.0 RSS Products 247

Buzz Marketing for Technology

JUNE 25, 2008

Most will start off in college, accumulating that basic information they need for their chosen field, then move on to a “journeyman&# stage in a company (or their own company) where they will learn how to apply that accumulated knowledge. The same progression can be seen in many aspects of knowledge work. Miscellaneous.

RSS 100

RSS FeedBurner Web 2.0 Creative Commons 100

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Reply Eddie Gear October 7, 2010 at 9:43 pm I can come across so many companies that do not even brand them selves in the fear of being considered as SPAM. Building relationships takes time, energy and effort. Most business owners want quick success. That is not realistic. Nice article worth the read.

Brands 236

Brands Handbook MySpace Construction 236

Buzz Marketing for Technology

JUNE 23, 2008

However, they often just lye deep down, with no effective influence on the surface of daily life, because people are blocked in a system that puts them under pressure to hurry, produce, consume and agree with the "status quo". Job Searching the Web 2.0 Services for Companies and Organizations. Culture of Learning.

Project 100

Project FeedBurner Web 2.0 Wiki 100

Social Media Strategery

JANUARY 10, 2009

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Because inevitably, the next level brings more pay, more power, more respect, and more influence. Miscellaneous Personal Prof.

Social Media 119

Social Media Gov 2.0 Wiki Web 2.0 119

Convince & Convert

SEPTEMBER 21, 2010

Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. If your customers and prospects feel like your company is more human and actually cares about them, they’ll want to be part of it.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. In every business niche the smart people are reaching out to influencers to try and carve out a special place in their heart/blog.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

MAY 12, 2010

They want a blog, an iPhone app, viral videos, a Twitter handle, a Facebook fan page complete with custom applications, blogger and influencer engagement initiatives, an ad.ly Reply Lauren Kates May 12, 2010 at 1:50 pm OH MY GOD I have come across this EXACT situation with my company and was looking for an article just like this.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Social Media Strategery

OCTOBER 27, 2009

You have to take part in the conversation if you ever hope to influence it. Be active within the social media and Gov 2.0 Get to know your companies strengths and weaknesses, and be honest about them. Stay on top of current Gov 2.0 After all, government gets to have its own “2.0” and Gov 2.0, and Gov 2.0,

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94

Mindjumpers

JANUARY 13, 2011

With the emergence of web, more specifically Web 2.0, Social media today is the platform which companies are open to for spreading a word about their organization or promoting their business. The sole aim of business today is not just making money, counting profits and waiting for your customers to knock at your door.

Trends 256

Trends Web 2.0 Social Media Press Release 256

Buzz Marketing for Technology

JUNE 27, 2008

Now, in the web 2.0 More value is being created by expertise, perspective, relationships, influence, connections, etc. -- than by the things themselves. Now consider the "2.0" But the problem with knowledge workers is that theyre pretty much everywhere in the company. Maybe some pragmatic examples? Just ask Amazon.

Wiki 140

Wiki Project Meeting Organization 140

Laurel Papworth

AUGUST 3, 2010

In 2007 I blogged on Kevin07 portal: We will see more of ‘static portal hybrid hosted social networks’ for a while – companies and government distancing themselves from the challenges of social networks by outsourcing to social network platforms. Please spell out I.R.O.N.Y before going all politically correct on me.

Mashup 100

Mashup Flash Mob Avatar Technorati 100

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Who are the influencers? Who are the heavy hitters?

Communities 237

Communities Twitter Web 2.0 ROI 237

Social Media Strategery

FEBRUARY 9, 2010

.&# Hmmmm…sounds like his perspective, experience, and business acumen would be a valuable addition to the Gov 2.0 I recently read a fascinating article in the latest edition of Fast Company – “ A Problem Solver’s Guide to Copycatting.&# This year, Gov 2.0 events like Gov 2.0

Gov 2.0 94

Gov 2.0 Organization Sports Forums 94

Diva Marketing Blog

JUNE 22, 2009

Valeria was handpicked by Fast Company as Expert blogger to write about creating conversations between marketer and customer. She is a contributor to Marketing Profs Daily Fix , Marketing 2.0, As silly as this might sound, you would be amazed how often companies get sidetracked with “all they can do” with Web 2.0

Conversation 40

Conversation Marketing Health Care Web 2.0 40

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Simply put, the new mass media helped organize, and influence, large numbers of consumers. It also becomes direct.

Social Media 105

Social Media Marketing Digg MySpace 105

Social Media Strategery

JANUARY 17, 2009

Use you as an example – you’ve made some really good traction at your company with what you’ve actually accomplished, not with what your title is. Use you as an example – you’ve made some really good traction at your company with what you’ve actually accomplished, not with what your title is.

Gov 2.0 93

Gov 2.0 Social Media Wiki Technorati 93

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Unfortunately for Digg, the savviest users of the bunch have also been the most vocal about Digg thus far (save for the few blogs that cover everything web 2.0 However, Digg’s owners want to sell it — and large companies are interested not only in today’s traffic, but also in future growth.

Digg 100

Digg Social Media Upcoming Ustream 100

Socialized

OCTOBER 24, 2009

There’s a big difference between a real fan (short for fanatic) of your company, and someone who decides to “Become a Fan,” on Facebook with a single click of the mouse, and who may never again engage with the company. You have a Web site, maybe a blog, perhaps a Twitter account and a few other social media vehicles.

Facebook 199

Facebook Tips Web 2.0 Retail 199