Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s not just a trend—it’s a proven strategy. It’s time for B2B brands to embrace the power of influencers.

B2B 116

B2B Influencer Brands Marketing 116

Bill Hartzer

SEPTEMBER 29, 2023

This latest addition to the Atly app empowers influencers to seamlessly collect recommendations for places and experiences from their followers on a map. This feature enables influencers to rapidly expand their topic-based maps and effortlessly share these valuable community insights with their social media audience.

Influencer 164

Influencer Tools Travel Collaboration 164

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 147

Small Business Review Influencer Collaboration 147

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program.

Influencer 104

Influencer Marketing Collaboration ROI 104

Bill Hartzer

DECEMBER 1, 2023

iKala, the Taiwanese powerhouse in AI transformation solutions, has just turned up the heat on influencer marketing with a massive expansion of its AI influencer platform, KOL Radar. Boasting a staggering 2 million influencers within its database, the platform has solidified its status as an industry juggernaut.

Influencer 94

Influencer Collaboration Embedding Campaign 94

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 148

Small Business Influencer Collaboration Marketing 148

Ignite Social Media

SEPTEMBER 21, 2022

As the original social media agency, we’ve watched trends come and go , and we have a pretty good idea of what’s going to be big in 2023. Here are the top 6 social media trends to expect in 2023. In 2023, we see that this trend is only going to continue. 4) Micro-influencers gaining more traction.

Trends 136

Trends Social Media Authentication Social Graph 136

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. They no longer expect accidental virality by hiring an influencer.

Metrics 97

Metrics Influencer Marketing Survey 97

Visually SM

JULY 31, 2020

Video marketing is a Digital Marketing trend that has been going on for some years. In 2020, this trend keeps developing at full speed. When you go for the interview format, you can invite specialists of the market, influencers, team members, or even customers. The influence of social media posts is real. Product demo.

Social Media 246

Social Media Video Company Content 246

Social Media Strategies Summit

FEBRUARY 18, 2021

Given that social media trends keep changing constantly, it is important to keep up with the latest ones to stay at the top of your game. In this post, you will learn about 9 of the biggest social media trends to watch out for in 2021. You will also find tips on how to leverage these social media trends to your advantage.

Trends 195

Trends Social Media Authentication Instagram 195

Forbes Social Media

JANUARY 1, 2019

Influencer marketing took off in 2018, the number of campaigns doubling in a year. But companies hoping to take advantage of the sector for their brands need to be smart about five key trends that are reshaping the industry and making it more responsive, responsible and reliable.

Influencer 111

Influencer Trends Marketing Campaign 111

Webbiquity SMM

DECEMBER 12, 2018

Here are five of the most important trends to watch in the coming year (your competitors will!). You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites. Influencer Marketing Going Micro. Social Listening.

Trends 166

Trends Marketing Influencer B2B 166

Sprout Social

NOVEMBER 30, 2021

It’s important for businesses to keep up with the latest ecommerce trends because consumer behavior is constantly evolving. Let’s take a look at the top ecommerce trends you need to prepare for in 2022. Types of ecommerce trends to watch for. Social commerce trends. AR commerce trends. Livestream shopping trends.

Trends 143

Trends Conversation Instagram Influencer 143

Ignite Social Media

SEPTEMBER 22, 2022

As the original social media agency, we’ve watched trends come and go , and we have a pretty good idea of what’s going to be big in 2023. Here are the top 6 social media trends to expect in 2023. . In 2023, we see that this trend is only going to continue. 4) Micro-influencers gaining more traction. .

Trends 120

Trends Social Media Authentication Social Graph 120

Social Media Strategies Summit

APRIL 22, 2019

While we may not have a crystal ball, we can already start to see what the big trends in social media will be. Here are our top 10 trends for 2019. Social Media Trends of 2019 #1. This is a trend that has been moving in a consistently upward direction since 2013. Employee Advocacy as the New Influencer.

Trends 143

Trends Social Media Instagram Influencer 143

Pixlee

NOVEMBER 20, 2018

Influencer marketing has proven to be one of the most effective forms of connecting with a community. But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Here are the most important trends we’re expecting to see in 2019. .

Influencer 75

Influencer Trends Brands UGC 75

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 111

Influencer Tools Marketing Software 111

Keyhole.co

JANUARY 18, 2024

Inspired by influencers and celebrities, people stand for hours in queues, waiting to get their hands on limited-edition items. With the help of some market research and influencer tracking , Stanley gained significant online traction despite operating in a relatively niche market. Instagram: 741.7K Facebook: 255K YouTube: 12.1K

Influencer 59

Influencer Social Media Strategy Marketing 59

The Realtime Report

JULY 30, 2021

1 In 3 Social Media Users Say Influencers Are Strong Advocates For Addiction Awareness. 1 in 5 say influencer posts promoting addiction awareness should be accompanied by links to medically approved sources on the topic. 3/4 of parents would stop their child from following an influencer who glamorizes substance abuse.

Influencer 172

Influencer Social Media Survey Policies 172

Ignite Social Media

NOVEMBER 27, 2019

Social media continues to change and grow – and with those changes comes new updates and trends. We’re breaking down the top three November social trends to get you up to speed on what you may have missed. New FTC Requirements for Influencers that Impact Brand Marketers. And only 18% are actually influenced by online ads.

Trends 96

Trends Influencer Instagram YouTube 96

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Current and emerging YouTube trends. But like on all social networks, trends on YouTube come and go. Brand bringing this trend to life: Spotify.

YouTube 137

YouTube Trends Strategy Content 137

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 78

Small Business Review Influencer Collaboration 78

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. This trend is expected to continue into 2024. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. Influencers offer a powerful channel to achieve this.

Metrics 52

Metrics Influencer Sentiment ROI 52

Oktopost

MARCH 2, 2023

Episode Summary A company’s employees are its most valuable assets. A workforce that is happy, productive, and engaged leads to growth, retention, and an incredibly strong company culture. Organic or paid, Instagram Story or LinkedIn Live, micro-influencer or employee advocates – there is a myriad of options available today.

Company 62

Company B2B Apple YouTube 62

agora pulse

NOVEMBER 5, 2020

Partnering with social media influencers can help you grow your brand and build a community of engaged fans. But what’s the right way to find Instagram influencers for your business or clients? Let’s look at effective ways to connect with Instagram influencers and strategies for forging successful partnerships on social media.

Influencer 142

Influencer Instagram Brands How To 142

Mindjumpers

JANUARY 14, 2011

In my previous post, I have given an overview of the changing trends in social media. This post explains the process of changing trends and how it actually influences business model. Most often the company professionals maintain accounts for interacting with their customers. Communication outshines campaining.

Trends 245

Trends Influencer Social Media Forums 245

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses.

Influencer 88

Influencer LinkedIn B2B Industry 88

Pixlee

OCTOBER 27, 2021

Throughout 2021, influencers have shaped how people shop and how they use social media to make buying decisions. Research has found 87% of shoppers rely on social media to inform their purchases and 49% rely on influencers they find on social media for product recommendations. Companies see value in influencers, too.

Influencer 75

Influencer Marketing Discount Retail 75

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #1: Social Media & Ecommerce Channels as a Power Couple.

Trends 75

Trends Retail UGC Authentication 75

Oktopost

AUGUST 27, 2020

Everyone’s an expert and an influencer nowadays. Heck, even celebrity dogs and cats are considered influencers in their respective fields in 2020. When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. And everyone’s on social media.

B2B 125

B2B Influencer LinkedIn SEO 125

Ignite Social Media

JULY 10, 2019

According to research by Cowen and Company*, Pinterest is the top social network for finding and shopping for products among US users. Now a public company with stakeholders to answer to, Pinterest has expanded their offerings to support shopping intent. Instagram is expanding their shopping functionality via creators/influencers.

Trends 128

Trends Social Media Groups Groups 128

Social Media Strategies Summit

OCTOBER 23, 2019

Influencer programs are a shed load of work. It’s this factor, the human factor, that leads marketers to feel unsure about how they can evaluate an influencer program’s success relative to the business goals they are working towards. Influencer marketing is no different. Brand Awareness. Content Engagement. Let’s talk!

Influencer 117

Influencer Marketing Authentication Hashtag 117

Ignite Social Media

AUGUST 30, 2019

With the ever-changing landscape of social media, it can be difficult to stay up to date with the latest social media trends and news. We’re going to cover off on the top three social media trends and news of August. Industry Insights : This section includes insights, trends, and research on the LinkedIn marketing landscape.

Trends 84

Trends Aggregator LinkedIn Influencer 84

Hootsuite

JULY 21, 2021

That’s why many businesses are turning to influencers for help in building their audience on Instagram, Facebook, Twitter, or other platforms. In the last few years, it’s become more common for brands to partner with influencers, especially on Instagram. How to find Instagram influencers. What are your brand values?

Influencer 135

Influencer Instagram How To Fashion 135

Pixlee

SEPTEMBER 7, 2021

Though the term ‘micro’ means small, the impact this type of influencers have is anything but. The numbers show this; 82% of consumers say they are highly likely to follow a recommendation made by a micro-influencer , and brands utilize micro-influencers 10 times more than macro-influencers.

Influencer 78

Influencer Affiliate marketing Industry Cost 78

The Realtime Report

FEBRUARY 22, 2019

Selecting an SEO Company in 2019. How to select a company for SEO services. There are five essential factors to consider when choosing an SEO company to work with in 2019. Reporting in the SEO world is one of the most important factors one should consider before starting to work with a company.

SEO 93

SEO Company Mobile Trends 93

Buffer Social

AUGUST 1, 2023

As a breakfast and baked goods company, innovation in my industry typically comes in the form of launching a new flavor or a line extension to a product we already offer. We ensured the product was truly aligned with our brand I don’t think we could have created a product based on any social media food trend and been this successful.

Trends 75

Trends Products Retail Influencer 75