Mindjumpers

OCTOBER 25, 2010

If you want to be the company that hires the best students you should no longer sit around and hope that they apply to your company. Other than that, PwC cannot influence which jobs the students apply for. What does this mean for Scandinavian companies? Linkedin will provide all the information you need.

LinkedIn 254

LinkedIn Technorati Social Media Applications 254

Webbiquity SMM

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Influence: a.k.a. Share this on Technorati.

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

JUNE 7, 2010

The first is for the sales team to understand what their own company is doing with social media, and how customers and key influencers are responding. If customers are praising the company’s service through social media channels, that is a strength the sales person can play to. Share this on Technorati. Tweet This!

Social Media 160

Social Media Crowdsourcing Technorati StumbleUpon 160

Mindjumpers

NOVEMBER 3, 2010

Identifying influencers and people who can be involved in sharing our stories. In practice, most marketers talk about viral marketing, influencer marketing and referrals when thinking word-of-mouth marketing. People are easier influenced by family members, friends and people that they know and trust.

Social Media 216

Social Media Marketing Influencer Technorati 216

Webbiquity SMM

DECEMBER 21, 2010

But for those marketers willing to produce and promote their own content (building credibility) and valuable content produced by others (expanding their influence network), social media pays off. Smart companies are providing social media support options and actively monitoring social media networks for brand and product name mentions.

Social Media 191

Social Media Research ROI Technorati 191

Idaconcpts

JANUARY 11, 2011

While some members of the old media might brush off the idea that companies would be willing to pay a price for a short 140-character message sent via Twitter, the reality is that not only celebrities but also influential Tweeps are able to cash in big bucks for promoting products they use, cars they drive and place they go.

Twitter 132

Twitter Technorati StumbleUpon Digg 132

Webbiquity SMM

MAY 24, 2010

Because social media is fundamentally about conversations, the individual(s) behind your social media activities is often perceived as the public face of your company. Thoughtful companies keep their SEO efforts local (to avoid link-spamming , for example) and after evaluating all of the costs, many are even moving call centers back onshore.

Social Media 220

Social Media Marketing Cost Guidelines 220

Webbiquity SMM

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Social Mention.

SM2 202

SM2 Vocus Alterian Radian6 202

Bill Hartzer

MAY 26, 2010

This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products. are having a major influence towards the online perception of your brand.

Cymfony 152

Cymfony Social Media SM2 Tools 152

Webbiquity SMM

SEPTEMBER 21, 2010

While the use of such technologies is limited only by the imagination, there are three types of entities that could clearly benefit from content aggregation tools: large brands/companies, online publishers and PR firms. Share this on Technorati. For example, the iPhone got huge social media exposure when first released. Tweet This!

Aggregator 187

Aggregator Paper.li B2B Content 187

Idaconcpts

FEBRUARY 5, 2011

Segmentation is available by geography, job function and seniority, industry and company size, and gender and age. LinkedIn Ads stands out from other social media advertising options as the only platform that allows you to target ads by job function, job seniority, industry, and company size. Share this on Technorati.

Advertising 155

Advertising Social Media LinkedIn How To 155

Socialized

OCTOBER 1, 2009

What is a brand, and, as caretaker of your company’s brand, how does social media affect you? And finally, I define a brand as “the sum total of our experiences with a company, its products, services, and employees, and the way those experiences shape our perception of the company.&# Consider PCs.

Social Media 145

Social Media Brands Radian6 Banking 145

Webbiquity SMM

NOVEMBER 23, 2010

Early in my career I worked for a company that produced digital prepress equipment for printing companies, and we had a huge poster in the office that read: “Freedom of the press belongs to those who own one.&#. Share this on Technorati. Social media is a meritocracy (mostly). Social media makes marketing more fun.

Social Media 192

Social Media Committee Press Release Posterous 192

Techipedia: Tamar Weinberg

AUGUST 17, 2011

While many people seemed outraged at the changes (judging by comments left of the Netflix Facebook page), the Technorati article mentioned that no one actually showed up at Netflix headquarters to protest the change. To finish up, I’ll quote from a recent interview I gave where I expressed my opinion about influence.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Webbiquity SMM

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). Share this on Technorati. It’s about narrow but deep rather than broad but shallow.

Social Media 171

Social Media Technorati StumbleUpon Digg 171

Bill Hartzer

DECEMBER 3, 2010

PeopleBrowsr , the Social Search engine and analytics company, has launched ReSearch.ly , a product for online marketers, brand managers and social media experts to get real-time analytics and conversations from the social web. Share this on Technorati. This blog post has recently been updated. Any keyword search in ReSearch.ly

Platform 103

Platform Sentiment Press Release Technorati 103

Bill Hartzer

JUNE 24, 2009

Zuberance , a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th (today) 11 AM Pacific Time about how to turn “word of mouth&# into actual sales. Share this on Technorati.

B2B 101

B2B How To Technorati Case Study 101

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Do study your influencers Want to reach out to influencers ? Thing is, some people don’t really reach out correctly to influencers. Study your influencers out; don’t take the lazy path because you can.

Social Media 272

Social Media Engagement Forums Policies 272

Webbiquity SMM

JANUARY 12, 2011

Optimize company news for SEO benefit? Effectively connect with bloggers and other key online influencers in your industry? In short—relationships with key influencers have always been and will continue to be the key to an effective public relations strategy. Share this on Technorati. Go ahead, works for anything.

Press Release 194

Press Release Tools Tips Vocus 194

Buzz Marketing for Technology

JULY 14, 2008

Company Profile. Heres an approach using Patterson et als Influencer model. The Influencer model suggests 6 sources of influence to draw on. This source of influence is about helping people build their abilities. Use rewards carefully and only after the other sources of influence have been exercised.

Diagrams 100

Diagrams URL Technorati Exercises 100

Laurel Papworth

DECEMBER 10, 2009

As expected , the social network was snatched up by an Asian company, MOL Global, a Malaysian e-commerce and payments company for an unreported sum which some put at about $100 million. It also holds several social networking patents which could mean an extra revenue source for the company. From softpedia.

Buy 83

Buy Technorati Social Networking Communities 83

The Marketing Blog

SEPTEMBER 28, 2009

You should definitely follow these guys, not because some of them qualify as so-called thought leaders, but since they’re early-starters , they might have a degree of influence on your mind with their observations. technorati , back-links etc.) and the Indians in Social Media are still very less.

Social Media 131

Social Media Web 2.0 Alltop Wiki 131

Webbiquity SMM

JANUARY 24, 2011

Monitor social media discussions of your company or product in real time? A free tool for finding the relative influence of any Twitter user. A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics. Share this on Technorati.

Tools 206

Tools Social Media Lithium Sysomos 206

Laurel Papworth

DECEMBER 16, 2010

That’s the problem with influencers with 10′s of thousands of followers, we overwhelm the opposition. You need influencers to spread the word around or else you’ll end up with only a handful of entries. So influencers help promote the competition – providing they don’t enter it themselves.

Social Media 97

Social Media Diagrams Web 2.0 Social Networking 97

Bill Hartzer

MARCH 4, 2010

“This book helps anyone who wants influence to develop the mind-set, intuitive grasp, confidence, strategies, and tactics to bring together all available and emerging tools,” Dilenschneider says. Share this on Technorati. Hardcover). Dilenschneider has been a public relations professional for over 40 years. Post this on Diigo.

Handbook 98

Handbook Publishing Joomla Committee 98

Social Media Network Marketing

JUNE 13, 2010

The various points of influence are: • Traditional/mainstream websites. Social news / bookmarking sites like del.icio.us, technorati, dig and others. When appropriate, we can point readers toward your product, but in such a way that they feel we are providing useful information rather than pitching your company.

Reputation 50

Reputation Xanga Microblogging Social Media 50

Buzz Marketing for Technology

JUNE 27, 2008

Ross Mayfield is the Chairman, President & Co-founder of Socialtext , the first wiki company and leading provider of Enterprise 2.0 technorati. Dmitri on Twitter Tips the Tuna. Luke Closs on Enterprise 2.008. flick r.com. Lijit Search. solutions, Plazes. Download Flash plugin. Recent Posts. Plazes Acquired by Nokia. Current Affairs.

SocialText 100

SocialText Conversation Wiki Folksonomy 100

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new? What are your goals? This builds stronger relationships over time.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Webbiquity SMM

AUGUST 23, 2010

My own thoughts (for what they’re worth) on the matter are that: • It’s challenging to measure the true ROI of social media activities with any precision because social media is as much (if not more) about influence than direct action. Share this on Technorati. Share this on Bebo. Subscribe to the comments for this post?

ROI 193

ROI Social Media Vocus Metrics 193

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. But not likely the first order of business. Share This.

Communities 117

Communities Groups Groups Social Media 117

Laurel Papworth

DECEMBER 17, 2009

What is an Influencer? An industry is “the people or companies engaged in a particular kind of commercial enterprise&# ( Google it ). This reminds me of what I teach about influence : loners with style – the guy that shows up to black tie in an “original&# outfit. What is an Industry? click for full size.

Industry 64

Industry Social Media Influencer Mobile 64

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert. Influencers accept that they have a position to hold and won’t abuse it for a quick buck.

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. 4: Online Driven Companies – Social media can be used to drive traffic to online websites. I would add that social media has changed the game for companies. Could I add one to your list? Answers Yahoo!

Social Media 164

Social Media Yahoo Discount Training 164

Laurel Papworth

JUNE 16, 2010

His company is ZevenSeas which wins points for having a cool name, I reckon. Before today, and probably still in many companies, the response to Badges for incentives would be met with a sneer and a “who gives a flying fig about stamps of approval?&#. Yesterday I attended the Sharepoint geekfest at The Hilton Sydney.

Badge 108

Badge Sharepoint Social Media Foursquare 108

Webbiquity SMM

FEBRUARY 28, 2011

Share this on Technorati. Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning. Honigman – Social Media Manager at Sears Holdings Corporation. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn. Share this on Mixx. Share this on Reddit. Tweet This!

List 155

List Twitter Brands Microsoft 155

Laurel Papworth

APRIL 13, 2010

That way the blog post (for corporates) is a mixture of the company view and an influencer’s or other interested party. Technorati Tags: Australia , cg lawyers , Competition , social media. Social networking is always about the common ground, the shared story. Me plus you in equal measures. Related posts.

Social Media 61

Social Media Web 2.0 Wiki Class 61

Laurel Papworth

SEPTEMBER 16, 2010

Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal. Want to know how to change Facebook to Talk Like A Pirate?

Communities 103

Communities Facebook Avatar Social Networking 103