Oktopost

MARCH 26, 2024

Social selling is a game-changer for revenue teams looking to forge deeper relationships with prospects, win their trust, and ultimately, close more deals. What is an Influenced Opportunity Report? In essence, Influenced Opportunity Reports bridge the gap between social media engagements and sales opportunities.

Influencer 62

Influencer Report B2B ROI 62

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 127

Examples Influencer Campaign Marketing 127

Waxing UnLyrical

JUNE 24, 2019

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Popularity. Persuasion.

Influencer 237

Influencer Authentication Survey ROI 237

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. They no longer expect accidental virality by hiring an influencer.

Metrics 100

Metrics Influencer Marketing Survey 100

Sprout Social

JUNE 2, 2021

“There is no I in team” is an often-repeated mantra but to make sure your team is operating the best it can, consider taking a look at how various working styles influence your team dynamic. A working style is how you naturally operate in a team environment. This is where working styles come into play.

Collaboration 126

Collaboration Team Project Types 126

Bill Hartzer

DECEMBER 1, 2023

iKala, the Taiwanese powerhouse in AI transformation solutions, has just turned up the heat on influencer marketing with a massive expansion of its AI influencer platform, KOL Radar. Boasting a staggering 2 million influencers within its database, the platform has solidified its status as an industry juggernaut.

Influencer 95

Influencer Collaboration Embedding Campaign 95

Oktopost

NOVEMBER 16, 2021

As a marketing leader, you’re going to want to share these insights with people who could help you take action on them – your social media team. And Oktopost has a new tool for that: Influenced Opportunity reporting. Oktopost’s Influenced Opportunity Report. How to set it up.

Team 124

Team Social Media B2B Sample 124

Waxing UnLyrical

JULY 18, 2019

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose.

Influencer 211

Influencer Engagement Fashion Retail 211

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 78

Small Business Review Influencer Collaboration 78

Sprout Social

OCTOBER 31, 2023

Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach. Let’s cover three reasons why influencer marketing ROI matters: 1. When you start to use influencer content across the entire journey, sales are definitely part of [your results].

ROI 107

ROI Influencer Marketing Survey 107

Visually SM

JULY 31, 2020

When you go for the interview format, you can invite specialists of the market, influencers, team members, or even customers. The influence of social media posts is real. Learn what works and delegate the execution to your team. The post How companies use video content on social media appeared first on Rock Content.

Social Media 246

Social Media Video Company Content 246

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program.

Influencer 107

Influencer Marketing Collaboration ROI 107

Social Media Strategies Summit

FEBRUARY 18, 2020

The Influencer Summit team had the chance to sit down with Jim Tobin, president and founder of Carusele , the leading influencer marketing company for consumer brands and retailers. What draws you to it, and specifically, Influencer marketing? Now, with influencer marketing, there are similarities.

Influencer 229

Influencer Campaign Retail Survey 229

Waxing UnLyrical

DECEMBER 4, 2018

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. So, what is influencer marketing?

Influencer 193

Influencer Trends Marketing Real Estate 193

Buffer Social

JANUARY 3, 2023

To help us answer our questions, we spoke to Hien Mai, from the LinkedIn Product Marketing team. In this post, we’ll take a look at seven popular assumptions about how LinkedIn works and share answers and suggestions that come directly from their team. How many hashtags should you be using? What should I post on LinkedIn?

LinkedIn 113

LinkedIn Team Hashtag Authentication 113

The Realtime Report

NOVEMBER 25, 2022

How to Promote Your Sports Club: Tips for an Effective Sports Team Marketing Strategy. We all know that sports clubs provide significant benefits for the local community, and we know this because of great sports team marketing. Marketing for sports teams doesn’t have to be expensive either. Designing Sports Uniforms.

Sports 91

Sports Team Strategy Tips 91

Oktopost

FEBRUARY 28, 2022

Recruiting practices have changed dramatically over the last ten years, and companies that stick to outdated tactics are quickly falling behind the competition. By the time you interview a specific candidate for a particular job posting, it may be too late to have much of an influence on their opinion of your brand.

Company 136

Company B2B Brands How To 136

Webbiquity SMM

NOVEMBER 27, 2018

Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. Influencer marketing: Because of its broad reach and ease of connecting, Twitter is ideal for helping marketers do influencer marketing the right way. Remind People How Useful It Is.

Team 160

Team Marketing B2B Eventful 160

agora pulse

MAY 19, 2020

Think of support teams, and you may picture rows and rows of endless desks with headphone-wearing businesspeople (No doubt, this image is influenced by all the boring “support” stock photos out there.) But a successful support team is far warmer and more vibrant than that. Where are we today in terms of the Customer Care team?

Team 118

Team How To Knowledge Base Skills 118

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 113

Influencer Tools Marketing Software 113

Buffer Social

JULY 31, 2023

” Anyone creating content must consider where and how AI will influence their processes. To help make the process a bit easier, we put together a list of examples from different creators and content teams about their policies regarding using AI in content creation. Or edit it?

Team 72

Team Examples Content Policies 72

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses.

Influencer 88

Influencer LinkedIn B2B Industry 88

Sprout Social

MARCH 1, 2023

But as social media’s influence moves from marketing departments to other business functions, it might be time to think about creators in the same light. For example, creator Emma Chamberlain launched her own coffee company in 2020, garnering a $7 million Series A round in the process. your potential customers) can come in handy.

Products 92

Products Team Focus Group Collaboration 92

Keyhole.co

JANUARY 18, 2024

Inspired by influencers and celebrities, people stand for hours in queues, waiting to get their hands on limited-edition items. With the help of some market research and influencer tracking , Stanley gained significant online traction despite operating in a relatively niche market. For example, they even teamed up with Starbucks.

Influencer 59

Influencer Social Media Strategy Marketing 59

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. billion industry in 2016 to a projected $16.4

Influencer 132

Influencer Marketing Reputation Collaboration 132

Webbiquity SMM

DECEMBER 6, 2022

How Much Budget is Allocated to Influencer Marketing. The Onalytica report confirms that for most B2B marketers, influencer marketing is still sort of like the deepest point in the ocean: it’s fascinating, but we don’t know very much about it. ” Again, that’s not surprising. 10% of B2B Marketers Are Idiots.

B2B 225

B2B Social Media Marketing Influencer 225

Sprout Social

MARCH 20, 2023

Your first instinct when implementing an organic social media strategy for a technology company would be to showcase your tech, right? Influencer content This is really where you can tap into your community, and provide so much value. You may be thinking, “How does a product-driven technology company implement influencer content?”

Communities 87

Communities Products Company Strategy 87

Likeable

JULY 13, 2021

This move by the NCAA opens up influencer marketing to a whole new audience. Perhaps even more significantly, brands will now be able to localize their influencer marketing efforts through these college athletes and will have thousands of new influencer options to work with. . LIKEABLE POV. Let’s talk.

Influencer 98

Influencer Brands Sports Policies 98

Oktopost

AUGUST 27, 2020

Everyone’s an expert and an influencer nowadays. Heck, even celebrity dogs and cats are considered influencers in their respective fields in 2020. When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. And everyone’s on social media.

B2B 125

B2B Influencer LinkedIn SEO 125

Pixlee

JULY 19, 2021

One of the core social media marketing tactics businesses rely on is influencer marketing. After all, influencer marketing is the fastest-growing channel for customer acquisition, and 76% of marketers consider influencer engagement effective in garnering customer loyalty. Benefits of Using Influencers for Email Marketing.

Influencer 96

Influencer Marketing UGC How To 96

Social Media Strategies Summit

OCTOBER 23, 2019

Influencer programs are a shed load of work. It’s this factor, the human factor, that leads marketers to feel unsure about how they can evaluate an influencer program’s success relative to the business goals they are working towards. Influencer marketing is no different. Brand Awareness. Content Engagement.

Influencer 117

Influencer Marketing Authentication Hashtag 117

Sprout Social

JUNE 24, 2021

As COVID-19 cases dwindle, more people get vaccinated and mask mandates relax , employers worldwide are taking steps to define the future of work for their teams. Despite all the evidence that #WFH & hybrid #work schedules are a win-win, I expect some companies will inevitably bring people back to the office full-time. Anyone else?

Team 114

Team Marketing How To Policies 114

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. Guest post by Eva Chan.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Pixlee

SEPTEMBER 7, 2021

Though the term ‘micro’ means small, the impact this type of influencers have is anything but. The numbers show this; 82% of consumers say they are highly likely to follow a recommendation made by a micro-influencer , and brands utilize micro-influencers 10 times more than macro-influencers.

Influencer 78

Influencer Affiliate marketing Industry Cost 78

The Realtime Report

JUNE 18, 2014

Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. Once selected, marketers can collaborate with influencers using the platform’s campaign management and analysis tools to bring a video campaign to life.

Influencer 183

Influencer YouTube Campaign Price 183

Buffer Social

JANUARY 19, 2024

From the moment I started my company, Motif Skincare , I knew I was entering a crowded market with high customer acquisition costs. It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery. This isn’t to say I don’t do any top-of-the-funnel marketing.

Company 82

Company Marketing Loyalty Metrics 82

Pixlee

SEPTEMBER 7, 2021

Though the term ‘micro’ means small, the impact this type of influencers have is anything but. The numbers show this; 82% of consumers say they are highly likely to follow a recommendation made by a micro-influencer , and brands utilize micro-influencers 10 times more than macro-influencers.

Influencer 71

Influencer Affiliate marketing Industry Cost 71