The Realtime Report

JANUARY 25, 2022

Survey Reveals That 41.3% Over 120 B2C startups were interviewed and surveyed at Seed and Series A funding rounds. This survey, called “Startup Marketing Research: Challenges and opportunities in digital promotion”, was conducted by Zorka.Agency marketing team together with SOLYANKA. Of Startups.

Startup 91

Startup Survey Strategy Marketing 91

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

B2B 118

B2B Influencer Brands Marketing 118

Social Media Strategies Summit

FEBRUARY 18, 2020

The Influencer Summit team had the chance to sit down with Jim Tobin, president and founder of Carusele , the leading influencer marketing company for consumer brands and retailers. What draws you to it, and specifically, Influencer marketing? Now, with influencer marketing, there are similarities.

Influencer 229

Influencer Campaign Retail Survey 229

Bill Hartzer

OCTOBER 10, 2023

The survey, conducted under the theme ‘My Lifestyle,’ unveils a concerning trend, with 74% of young Arabs admitting to struggling to disconnect from social media. Interestingly, a majority of Arab youth (92%) believe that major tech companies like Meta, Apple, Netflix, and Google wield too much power.

Social Media 164

Social Media Survey Sample Samples 164

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program.

Influencer 106

Influencer Marketing Collaboration ROI 106

Visually SM

JANUARY 10, 2021

People who say good things about your brand can influence others to become loyal consumers. Spontaneous manifestations about a company draw attention. We are in the age of influencers, after all. It turns out that as much as they have a great impact on the audience, influencers are paid. Social media can help.

Company 130

Company Brands UGC Reputation 130

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. As a result, the influencer marketing metrics you track will play a crucial role in your business success.

Metrics 52

Metrics Influencer Sentiment ROI 52

The Realtime Report

APRIL 14, 2021

Plan on Buying Influencer-Promoted Products. Brands must strive to connect with influencers that genuinely align with their products to achieve a successful partnership. The most popular types of influencers are subject matter experts (34%), business leaders (29%), and wellness experts (28%).

Buy 91

Buy Influencer Products Social Media 91

Oktopost

JUNE 19, 2020

Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. 62% of CEOs post on the company website and 50% post internal messages on intranets or internal chat channels.

Company 124

Company B2B Loyalty Survey 124

Webbiquity SMM

DECEMBER 6, 2022

” Onalytica’s research adds to that the somewhat remarkable finding that 100% of B2B marketers (at least in their survey) are creating content for LinkedIn. How Much Budget is Allocated to Influencer Marketing. To quote the study: 90% of B2B marketers believe in and see the value in Influencer Marketing.

B2B 225

B2B Social Media Marketing Influencer 225

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Influencer has become a bad word. “I

Influencer 145

Influencer Trends Marketing Guidelines 145

Harp Interactive

MARCH 16, 2011

With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. 53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services.

Influencer 281

Influencer Review Survey Buy 281

Harp Interactive

MARCH 16, 2011

With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. 53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services.

Influencer 276

Influencer Bazaarvoice UGC Review 276

The Realtime Report

JANUARY 8, 2020

How Influencers Can Help, Rather Than Harm, Mental Health. Influencers with perfect lives and even better bodies. And while influencers and their attached marketing efforts only grow – now worth about $6.5 Further, it is remiss to suggest influencers themselves are immune to mental health issues. Fixing Our Feeds.

Influencer 113

Influencer Curation Feed Feedly 113

The Realtime Report

FEBRUARY 3, 2019

Offers and Promotions on Social Media Don’t Influence Millennials. There is a generational difference in the content that influences people to visit a company’s website from social media, according to a new survey from Visual Objects , a portfolio website that showcases work from top creative firms from around the world.

Influencer 79

Influencer Social Media Survey B2B 79

Oktopost

FEBRUARY 28, 2022

Recruiting practices have changed dramatically over the last ten years, and companies that stick to outdated tactics are quickly falling behind the competition. By the time you interview a specific candidate for a particular job posting, it may be too late to have much of an influence on their opinion of your brand.

Company 136

Company B2B Brands How To 136

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. The value of influencer marketing.

Influencer 112

Influencer Marketing Survey Campaign 112

Buffer Social

JULY 23, 2019

They say bigger is better … but in the case of influencer strategy , we think the opposite could be true. The latest data shows that micro-influencers, influencers with 10,000 or fewer followers, are getting the best results for brands and businesses. Understanding influencer marketing and micro-influencers.

Influencer 75

Influencer Strategy Marketing Survey 75

The Realtime Report

OCTOBER 3, 2012

The survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review. In general, CMOs surveyed expressed a high opinion about the value of social data. ” Nearly 9 in 10 (89%) say social data has influenced their decisions. Do you agree?

Bazaarvoice 184

Bazaarvoice Data Influencer Survey 184

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Nearly three-quarters (72.6%) of companies plan to maintain or grow the size of their content marketing teams in the coming year. Here are 10 of the key findings from the report. Among those, almost half plan to add staff.

Research 257

Research Report Social Media CPM 257

Later

APRIL 5, 2020

Like many industries, COVID-19 has made a strong impact on influencer marketing: campaigns are being paused and influencers are reducing rates. Coronavirus has impacted every corner of our lives, and yet, with strength and resilience, businesses and influencers are looking to find a new normal amid the crisis.

Influencer 74

Influencer Marketing Instagram Engagement 74

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. Social listening can help you unearth relevant influencers to partner with.

Examples 122

Examples Social Media Sentiment Influencer 122

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year.

Marketing 131

Marketing How To Sample Samples 131

Rebekah Radice

APRIL 30, 2018

And that’s where the power of influencer marketing comes in. Still not sure if influencer marketing is right for your business? The Case for Influencer Marketing (and How it Will Change Your Business). Influencer marketing is one of the most effective ways to get it. For most, it’s the latter. Consumer Trust.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Sprout Social

JANUARY 29, 2024

When charting a path forward, social media teams must orient their strategy around network white space, following the lead of influencers and creators breaking through on new channels. Our Pulse Survey data also reveals 42% of people expect to use more social networks in 2024. Retailers go all-in on Instagram and TikTok.

Social Media 112

Social Media Strategy Exercises Retail 112

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. Here’s how you can do it: Start by Setting Up a Company Page. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Join Niche Groups.

B2B 217

B2B Brands LinkedIn Influencer 217

Bill Hartzer

NOVEMBER 17, 2023

In a groundbreaking collaboration, Mindshare, the media services company under the WPP umbrella, and technology giant Snapchat have delved into the intricate world of social media behavior, revealing the subconscious associations that users have with different platforms.

Social Media 94

Social Media Survey Study Collaboration 94

Sprout Social

DECEMBER 5, 2023

That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

Social Media 122

Social Media Survey Education Team 122

Socialmedia.biz

MAY 11, 2016

While big companies still choose to spend big bucks on commercial ads online, on TV, on billboards, and in magazines, this method is losing its efficacy. Clearly, companies have taken note of the changing field of marketing and are turning to alternatives. So Why Are More Brands Using Influencer Marketing?

Influencer 68

Influencer Strategy Brands Marketing 68

Pixlee

OCTOBER 18, 2021

These five simple tricks for using influencer marketing can work even if your influencer strategy is brand new – and can help boost your influencer marketing efforts beyond the hottest shopping days of the year. Tap Micro-Influencers to Tease Sales. Moreover, influencers can also post Instagram Shoppable Posts. .

Influencer 52

Influencer Discount Upcoming Affiliate marketing 52

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. By integrating the cognitive capabilities of AI with understanding big data, intelligent automation helps with predicting outcomes so companies can proactively improve processes.

Strategy 104

Strategy Sentiment Patterns Marketing 104

Socialized

MARCH 19, 2010

The Million Follower Fallacy: Audience Size Doesn’t Prove Influence on Twitter, on Read Write Web , cites a recent survey that found “Twitter follower count is somewhat of a meaningless metric when it comes to determining influence.&# “Retweet influence&# ? The conclusion? of others.&#

Influencer 179

Influencer Social Media Metrics Statistics 179

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. How to Identify Social Media Influencers.

Influencer 111

Influencer Social Media How To SEO 111

Webbiquity SMM

DECEMBER 12, 2018

You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites. Influencer Marketing Going Micro. These top–tier influencers have already become a well-recognized part of the digital marketing ecosystem.

Trends 166

Trends Marketing Influencer B2B 166

Buffer Social

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy. 

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

JULY 22, 2021

Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout. We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Millennials (survey respondents ages 24-39).

Social Media 140

Social Media Survey Influencer Buy 140

The Realtime Report

MAY 30, 2023

Brands Spent a Whopping $673B on Social Media Ads in Five Years By Jastra Kranjec With 75% of Gen Zers and almost half of Millennials making purchasing decisions influenced by social media ads, it`s no wonder brands and companies continue pouring money into this type of advertising.

Social Media 91

Social Media Brands Statistics Comparison 91