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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Guest post by Eva Chan. Be adaptable and open to change.

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[Research] The Influence of AI on GTM Strategies

Convince & Convert

AI that is built-in to technology you already use has higher adoption and a bigger impact on performance against goals… But, right now, most companies (73%) don’t have built-in solutions in their existing stack. Most companies are increasing hiring due to AI, emphasizing AI skills. Robots aren’t replacing people yet.

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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Popularity. Persuasion.

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26 Social Media Marketing Books to Advance Your Skills

agora pulse

But what about when you need to master a new-to-you social platform or develop your skills? Read this book to improve your writing skills so you can attract and retain more customers for your business. Exactly What to Say: The Magic Words for Influence and Impact | Phil Jones. Influencer Marketing Books.

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The benefits of influencer marketing (+ what the C-Suite cares about)

Sprout Social

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program.

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The 5 social-first corporate communications skills you need to level up your career

Sprout Social

If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. Honing your social media skills can help you evolve alongside the profession, so you can create an even bigger business impact and remain competitive for future job opportunities. . Social listening.

Skills 128
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Instagram Influencer Pricing: How to Determine Influencer Rates in 2021

Hootsuite

But there’s one piece of information that rarely makes it into an Instagram story: how much that influencer is being paid. The global influencer market is a $13.8 But what cut of that is your average, non-Kylie Jenner influencer getting per post? Creating branded content involves time, labour, skill, and production costs.

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