Dave Fleet

MARCH 8, 2011

We’ve already looked at the pros and cons of the Facebook commenting plugin for businesses considering implementing the plugin on their sites. Today, let’s take a look at what the implications are for companies running engagement programs. Do they just avoid commenting on sites using this plugin? What’s yours?

Comments 370

Comments Sites Engagement Aggregator 370

Webbiquity SMM

JUNE 1, 2021

Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game. Optimize your site for a mobile-first audience: Your website is almost always the first encounter that your audience has with your brand. This makes optimizing your site for conversion easier.

Tips 352

Tips Marketing Privacy Influencer 352

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? That’s because influencers aren’t niche anymore. Heck, the influencer space has ballooned into a multi-billion dollar phenomenon. It’s no surprise that Instagram is the go-to network for influencers. Well, now’s the time to learn!

Influencer 109

Influencer Instagram Brands Marketing 109

Pixlee

OCTOBER 27, 2021

Throughout 2021, influencers have shaped how people shop and how they use social media to make buying decisions. Research has found 87% of shoppers rely on social media to inform their purchases and 49% rely on influencers they find on social media for product recommendations. Companies see value in influencers, too.

Influencer 75

Influencer Marketing Discount Retail 75

Pixlee

MAY 18, 2022

Leading Social User-Generated Content, Influencer Marketing, and Ratings & Reviews company Pixlee TurnTo today launched the Pixlee TurnTo Creator Network , a program designed to showcase top content creators seeking partnerships with brands – and ultimately solve the challenge of influencer discovery for brands.

Influencer 89

Influencer Hotels UGC Curation 89

The Realtime Report

JUNE 18, 2014

Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. Once selected, marketers can collaborate with influencers using the platform’s campaign management and analysis tools to bring a video campaign to life.

Influencer 183

Influencer YouTube Campaign Price 183

Keyhole.co

FEBRUARY 20, 2023

Marketing now lives online, and it’s mostly delivered by creators and influencers. You might think creators and influencers are the same thing. After all, influencers create content for their audiences, don’t they? Of course, they do, but influencers and creators are vastly different. What is influencer marketing?

ROI 59

ROI Influencer Marketing How To 59

Harp Interactive

MARCH 16, 2011

With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. 53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services.

Influencer 276

Influencer Bazaarvoice UGC Review 276

Harp Interactive

MARCH 16, 2011

With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. 53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services.

Influencer 281

Influencer Review Survey Buy 281

Oktopost

FEBRUARY 28, 2022

Recruiting practices have changed dramatically over the last ten years, and companies that stick to outdated tactics are quickly falling behind the competition. By the time you interview a specific candidate for a particular job posting, it may be too late to have much of an influence on their opinion of your brand.

Company 136

Company B2B Brands How To 136

The Realtime Report

FEBRUARY 22, 2019

Selecting an SEO Company in 2019. How to select a company for SEO services. There are five essential factors to consider when choosing an SEO company to work with in 2019. Reporting in the SEO world is one of the most important factors one should consider before starting to work with a company.

SEO 93

SEO Company Mobile Trends 93

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. The influencers found them!

Influencer 104

Influencer Social Media How To Campaign 104

Webbiquity SMM

NOVEMBER 8, 2022

Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. Influencer Marketing : Influencers can be thought of as celebrities within specific niches or industries. They also seek reviews of your offerings and company from impartial sources.

comScore 299

comScore Marketing Case Study Review 299

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. Enter LinkedIn influencers. Why LinkedIn influencers? The opinions of LinkedIn influencers carry weight.

LinkedIn 104

LinkedIn Influencer Brands Marketing 104

Pixlee

NOVEMBER 18, 2020

Influencers have become commonplace in the marketing content mix – they can offer social proof and unique access to niche communities that brands would otherwise find inaccessible. The good news is, there are a multitude of ways brands can measure influencer marketing programs. And sometimes, multiple can apply.

Influencer 52

Influencer Marketing Metrics Cost 52

Oktopost

DECEMBER 1, 2020

Marketing psychology: how your customer is influenced . Your marketing team can use this to predict how customers will react and find ways to influence their behavior. . This fosters a subtle trust in you toward the site and its products. Consideration Phase: influencing the customer’s purchase . The framing effect .

Sites 69

Sites Marketing Case Study Discount 69

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Put simply, influencer marketing is a form of marketing where a content creator with a sizeable follower base endorses a product or a brand in exchange for some form of compensation.

ROI 52

ROI Influencer Marketing Campaign 52

Convince & Convert

JULY 9, 2013

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. Most influencers that businesses target, especially B2B businesses, probably aren’t world famous media moguls.

Influencer 158

Influencer Strategy Content Marketing 158

Pixlee

OCTOBER 4, 2021

To stay competitive, many brands partner with content creators and influencers to seamlessly engage their audiences, and even grow their reach with relevant individuals. While the influencer marketing industry is expected to reach a market cap of 5.8 While the influencer marketing industry is expected to reach a market cap of 5.8

Influencer 52

Influencer UGC Marketing Authentication 52

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. How to Identify Social Media Influencers.

Influencer 111

Influencer Social Media How To SEO 111

Kikolani

JULY 8, 2016

The key to online success is influence. What Makes a Powerful Influencer? Since they influence so many followers, it makes sense that brands reach out to them as spokespersons. But while the Kardashians may be social influencers, the opinions they share about your product or brand may be meaningless in terms of business.

Influencer 102

Influencer Review Compete Forums 102

The Realtime Report

JANUARY 12, 2022

The goal of digital PR is to expand a company’s internet presence. Digital PR comprises of the following activities: Backlinks for your website or content should come from high-quality sites and publications. With this transformation, we’re seeing online publications grow in influence more and more.

SEO 185

SEO Press Release Engineering Knowledge Base 185

Pixlee

OCTOBER 18, 2021

These five simple tricks for using influencer marketing can work even if your influencer strategy is brand new – and can help boost your influencer marketing efforts beyond the hottest shopping days of the year. Tap Micro-Influencers to Tease Sales. Moreover, influencers can also post Instagram Shoppable Posts. .

Influencer 52

Influencer Discount Upcoming Affiliate marketing 52

Convince & Convert

JULY 16, 2012

Influencer outreach is a key element of many social media and modern public relations programs. I wrote a post about why this is so, called “Why Online Influencer Outreach is Overrated and How to Fix It” The biggest issue is that we tend to confuse audience with influence. The other issue is passion.

Influencer 158

Influencer Social Media Brands Consultant 158

Direct Marketing Observations

JANUARY 18, 2011

The thinking is well illustrated by David Armano with his depiction of influencer ripples. It’s why companies are so hot on the influencer thingright now-find the influencer and get eyeballs and sell product. Crappy content always has a fighting chance with a killer post title and a supposed influencer sharing it.

Influencer 221

Influencer Jive Wikipedia Engineering 221

Webbiquity SMM

JUNE 7, 2018

Here’s how you can do it: Start by Setting Up a Company Page. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Check out the image below to see what an effective company page looks like. Influencer Marketing on Social Media.

B2B 217

B2B Brands LinkedIn Influencer 217

Buffer Social

JULY 23, 2019

They say bigger is better … but in the case of influencer strategy , we think the opposite could be true. The latest data shows that micro-influencers, influencers with 10,000 or fewer followers, are getting the best results for brands and businesses. Understanding influencer marketing and micro-influencers.

Influencer 75

Influencer Strategy Marketing Survey 75

Direct Marketing Observations

JULY 8, 2010

I guess this is the week of Influence. Take the Fast Company Influence Project -talk about a sh@#! For the moment, brands like Fast Company need to think long and hard before redefining what influence means. Influence is based on trust and targeted connections, not ego and self-adulation. I was wrong.-

Influencer 138

Influencer Project Meme Metrics 138

Janet Fouts

JULY 6, 2010

Fast Company has been a darling of the geek set since it first launched. The magazine is full of the coolest gadgets, the hippest companies and really good information and the website is a vibrant community. So what went wrong with the “Influence Project&# ? The more people who click your link the more influence you have.

Company 126

Company Embedding Influencer URL 126

Socialized

JULY 6, 2010

Your company is truly social, isn’t it? Being social, or being engaged with consumers, is a deep cultural attitude that a company either has or doesn’t have. Company Contact Info. Do you have company social media contact info (your Twitter, Facebook, etc. accounts) listed on your main web site?

Company 203

Company Feed Feedly Social Media 203

Adam Sherk

AUGUST 31, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular News Sites on YouTube by Adam Sherk on August 31, 2010 YouTube is both a major opportunity and an interesting challenge for news sites. So I thought I’d investigate how well news sites are doing at building channel subscribers and video views.

Sites 182

Sites News YouTube Press Release 182

Saying It Social

APRIL 8, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How To Leverage Your Social Networking Sites When Visiting Influence Centers & Referral Sources While this post is specific to my friends at Senior Helpers , the underlying principle is applicable for all businesses – so read on!

Social Networking 136

Social Networking Sites How To StumbleUpon 136

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Nearly three-quarters (72.6%) of companies plan to maintain or grow the size of their content marketing teams in the coming year. Here are 10 of the key findings from the report. Among those, almost half plan to add staff.

Research 257

Research Report Social Media CPM 257

Mindjumpers

JANUARY 14, 2011

This post explains the process of changing trends and how it actually influences business model. Companies all over the world are now looking forward to improving their relationship with their customers with the help of social networking sites. Twitter, Facebook are a must for business sites.

Trends 245

Trends Influencer Social Media Forums 245

Ignite Social Media

DECEMBER 12, 2017

Because of this, our two companies, Ignite Social Media and Carusele , partnered together to host a webinar covering various ways that marketers can create meaningful social media content on their own. Many marketers think that to shoot content in-house, they need an elaborate and expensive studio on-site. On-Site Content Development.

Social Media 239

Social Media Content UGC Influencer 239

Social Media Marketing

NOVEMBER 29, 2011

We all know the usual names of companies that are doing well in social media. Morton's made headlines with its surprise-and-delight effort with influencer Peter Shankman recently, but goes beyond that with helpful information regularly. Unisys uses social media internally for effective collaboration and a boost to company productivity.

Company 168

Company Social Media Collaboration SEO 168

Techipedia: Tamar Weinberg

MARCH 24, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Opinion , Social Media > How to Get an Influencer’s Attention How to Get an Influencer’s Attention by Tamar Weinberg on March 24, 2010 Share Influence is everywhere, but it’s up to you to spot it.

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Influencer How To Press Release Blogger 278