article thumbnail

Choosing Marketing KPIs that Matter and Work with Patrick Barbera

Oktopost

Patrick Barbera, Director of Product Marketing at IntelyCare, and named in the Top 100 Product Marketing Influencers by Product Marketing Alliance reveals why picking the right marketing KPIs to track and measure can significantly impact the direction and success of your marketing efforts.

article thumbnail

8 Things To Know About Social Media Compliance

Keyhole.co

The rules for a business selling practice management software for lawyers will be different from a healthcare business, or of a company selling catering services. The FTC monitors advertising that relates to food, particularly in relation to influencer marketing. Influencer guidelines. Let’s stick with the latter. Unconvinced?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

3 Smart Thought Leadership Tips for Entrepreneurs

Waxing UnLyrical

Thought leaders get quoted in the media , speak in public and influence other peoples’ thinking. Once you’ve established your presence online, identify the top influencers in your industry and start to rub elbows with them. Doesn’t sound half bad, right? Here are three tips for becoming a thought leader: 1. Pitch the blogger via email.

Tips 100
article thumbnail

8 Tips for Successful Business Blogging

Ari Herzog

This is a question that many companies both new and old often struggle with when deciding to start a blog. If you already have a company website, then you may want to set up [link] or [link]. If you have a company website, your blog should match it and include the same look and feel. This may cost you money, though. Navigation.

Tips 144
article thumbnail

PR Measurement – What to Measure

Proactive Report

Figure out what the major bottom line objectives are for your business, company, client or situation. Outputs: Press release, blog posts, influencer outreach, Twitter party. Make it a repository of all your content: news, bios, video, images, product information, fact sheets and social accounts. Post it on your company newsroom.

article thumbnail

Social Media Outreach for Beginners

Sprout Social

Unfortunately some marketers use social media outreach as an opportunity to spam influencers. An advantage of using your brand profiles for social media outreach is it seems more official, particularly if your company is well known. To get started, open the Influencer tab in Buzzsumo. Instead of being contacted by Widgets Inc.,

article thumbnail

Top 10 Brand Marketing Solutions

Oktopost

It covers various activities and channels, including: Brand design and messaging Paid advertising Content marketing Social media marketing Search Engine Optimization (SEO) Community management PR and events Influencer marketing Brand loyalty is becoming less of a given day by day.

Brands 62