Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. Companies like PostRank (with its analytics product), and Klout (with its online influence measure) and leading this integrated metrics parade.

Metrics 127

Metrics Postrank Klout Marketing 127

Firebelly

FEBRUARY 12, 2010

Despite regulations regarding disclosure of marketer-driven efforts, consumers may feel that whatever it is these people are receiving from companies positively influences their endorsements.

Feed Reader 100

Feed Reader Marketing Paid Search Startup 100

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. companies now use social media in their marketing efforts.

Social Media 245

Social Media B2B Marketing SEO 245

Jeff Esposito

MAY 20, 2011

The week was really good for me as I did PR for the first time in earnest in the past couple of months and can’t wait to pick up a copy of the Globe to see the business section cover story I netted for the company. Some people and companies pay too much attention to these scores.

Klout 31

Klout Paid Search Analysis Small Business 31

Jeff Esposito

MAY 20, 2011

The week was really good for me as I did PR for the first time in earnest in the past couple of months and can’t wait to pick up a copy of the Globe to see the business section cover story I netted for the company. Some people and companies pay too much attention to these scores.

Klout 30

Klout Paid Search Analysis Small Business 30

Sprout Social

OCTOBER 21, 2021

Consumers trust friends and family for recommendations, online review sites and unpaid social media influencer posts. For example, your product is listed on a gift guide or your company did something newsworthy and it was covered on a TV segment. You can’t control what people post on social media but you can definitely influence them.

Strategy 136

Strategy Tips Review Findability 136

Hootsuite

JUNE 13, 2022

Earned and paid media. Collaborating with influencers. Knowing what is happening in the market and how your company stacks up can help you stay ahead. To understand how your ads are performing, you need to measure your share of voice for paid search. Running social ads. Why track social share of voice?

Social Media 144

Social Media How To HootSuite Metrics 144

Sprout Social

SEPTEMBER 1, 2021

Do people consider your company a leader in the industry? There are plenty of ways to boost your brand voice using other marketing channels: Seek out guest posting opportunities on reputable blogs and feature industry influencers in your own blogs. Does your brand come up in relevant conversations about the type of products you sell?

SEO 144

SEO Social Media Metrics Sentiment 144

Webbiquity SMM

JANUARY 19, 2011

But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), Sally Falkow reports research on new influences in the B2B buying process (e.g., Or maybe it just hasn’t caught on.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

JANUARY 17, 2011

Which social media platforms are most effective at influencing buyer behavior? However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). Less than 30% of respondents in either group said their company maintains a blog.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

FEBRUARY 10, 2015

01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter. While 78% of companies now have a dedicated social media team, only 26% integrate social media fully into their business strategies.

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

MAY 23, 2017

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Cheryl Joy is the Editor-in-Chief for Epictions, a technology company that makes content marketing and media monitoring tools. Guest post by Cheryl Joy.

B2B 198

B2B Strategy Marketing Microsoft 198

Convince & Convert

AUGUST 19, 2016

Kate: So knowing that, how can a company look at their sales funnel and figure out a better way to start engaging with their prospects and having a better, more effective sales process? Are they a decision maker or not, or are they going to be an influence to the process? It’s influencers. So the model has to change.

Engagement 60

Engagement Questions Organization Process 60

Webbiquity SMM

DECEMBER 19, 2017

” — 5 Marketing Trends That Should Influence Your 2018 Budget , ContentStandard. So whether through native advertising, sponsored content, amplification platforms like Outbrain and nRelate, or paying publishers and influencers directly, more companies will likely be paying for expanded content distribution in 2018.

B2B 293

B2B Trends Analysis Marketing 293

Convince & Convert

JUNE 12, 2013

While these strategies are an acceptable start, they overlook the simple fact that for the vast majority of companies (unless you’re a market-leading megabrand), simply publishing content gets them nothing resembling good results. The world tends towards entropy, ignorance, and forgetting your company exists. Nothing markets itself.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Razor Social

DECEMBER 21, 2016

It can streamline a lot of key marketing functions, and it’s proving itself as a great revenue driver for companies large and small. Research shows that companies that use marketing automation to generate leads have a 53% higher conversion rate on average. Influencer Marketing. BuzzStream. Social Media.

Tools 40

Tools BuzzStream Marketing Template 40

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. Paid Search Re-Upping Your Google AdWords Certification (Stuntdubl): Getting certified?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

FEBRUARY 7, 2012

71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing. Les Luchter looks at research showing that 10% of all website visits to the top 1,000 web properties come from social sharing, half as much as from search. You just shared a link. How long will people pay attention?

Statistics 190

Statistics Research Social Media B2B 190

Kikolani

NOVEMBER 29, 2010

I have included many well known female influences as well as some that are just starting out but have a very promising future in the blogging world that I have come across online, found in other lists, connected with in forums like the Third Tribe and the BlogcastFM Green Room , or met at events such as Blog World Expo and Social Media AZ.

Blogger 168

Blogger SEO Consultant WordPress 168

Webbiquity SMM

FEBRUARY 26, 2019

More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. But the channels they focus on change as their companies grow. Here are five main findings that detail how marketers change their digital marketing budget allocations as their company’s revenue grows.

Strategy 161

Strategy ROI SEO B2B 161

Convince & Convert

FEBRUARY 23, 2012

Eric : For me, it’s if you’re smart enough to run a reasonable paid search campaign, you’re probably smart enough to put together the product that I want. Are we thinking about social media marketing in the context of influencing buying decisions? is a hospitality and gaming type company. Eric : Exactly.

Social Media 118

Social Media Adwords B2B Training 118

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Top 10 Attributes of a Successful Blogger : If you like writing, have good grammar skills, are creative, and have an entrepreneurial spirit, you might make a great blogger for yourself or your company! 5 Lessons Fortune 500 Companies Can Teach You About Blogging : Some Fortune 500 blogs are really great.

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

JANUARY 5, 2011

How to Develop a Social Media Strategy: A Roadmap for Integration (Very Official Blog): Shannon Paul did an amazing job on this post that presents questions and answers that will help companies consider their goals for the creation of a social media strategy. Why not see how some companies are gaining from it right now?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

MARCH 11, 2013

Whether they use the WPO term or not, the authors here deal with a range of compelling questions related to optimizing visibility on the web today, such as: what is “influencer marketing” and why does it matter? How are agencies and brands successfully integrating owned, earned and paid media efforts?

SEO 192

SEO Paid Search Engineering Reputation 192

Webbiquity SMM

APRIL 29, 2014

A helpful companion to the post above, Ross Hudgens here focuses on the value of PR for SEO: “Many PR companies still blast releases out to publishers that have no reason to receive them. Many SEO companies do the same with their outreach to bloggers. Time for a New Definition of SEO by Search Engine Watch. by MediaPost.

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

AUGUST 5, 2013

Rapidly growing companies? Furthermore–75% of social media users “object to major companies and platforms using their personal information for commercial purposes.” ” And just 12% admit to having their purchases influenced by Facebook “Likes” or Google “+1s” ( Relevanza ).

Statistics 214

Statistics Social Media B2B SEO 214

Webbiquity SMM

AUGUST 18, 2012

The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet –yet only 25% of companies offer social business training to their employees. B2b marketers believe social media is critical to organic search success. Marketingeasy ).

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet –yet only 25% of companies offer social business training to their employees. B2b marketers believe social media is critical to organic search success. Marketingeasy ).

Statistics 198

Statistics Social Media B2B Marketing 198

Oktopost

DECEMBER 5, 2019

Single Grain is a good example of a company that knows what it’s doing with its content marketing strategy. It costs 41% less than paid search ads, and gets you three times as many leads for each dollar spent. 64% prefer “credible content from industry influencers”. 64% prefer “credible content from industry influencers”.

Platform 104

Platform Content B2B Education 104

Techipedia: Tamar Weinberg

JUNE 13, 2012

A “branded” author with high influence in his/her niche may be able to outrank similar content published on a stronger domain. This is a developing trend, but the day may come when a powerful author could have more impact on search visibility than any amount of traditional SEO work. .” The rise of authorship.

SEO 228

SEO Paid Search Metrics Google 228

Webbiquity SMM

SEPTEMBER 8, 2010

What percentage of Fortune 100 companies are on Twitter? How do B2B social media marketing practices differ from B2C companies? What percentage of web searches stop after page one of the results? Three caveats: first, though low, the influence of social media is growing. While 28% of U.S.

Research 191

Research Social Media B2B Statistics 191

Writtent Blog

AUGUST 3, 2016

2 Use Influencer Marketing. #3 3 Interview Influencers. #4 8 Optimize CTR from Google Search Results. #9 Use Influencer Marketing. Take an influencer out to lunch. Interview Influencers. When it comes to search engine optimization (SEO) techniques, everyone seems to have an opinion. Did you like this?

SEO 0

SEO Google Sites Engineering 0

Convince & Convert

APRIL 22, 2016

That’s why I was so excited to chat with Dan Hanrahan from Sigstr, the company that is effectively harnessing the power of email signatures for simple marketing that works. We use this in our emails at Convince & Convert, and I highly recommend you check it out. Dan: Yeah, email sent by 100 employees in a given year. Dan: Right.

Campaign 60

Campaign Groups Groups Analytics 60

Proactive Report

JUNE 15, 2016

Since LinkedIn has access to the hiring data of millions of companies and professionals across the globe, it stands to reason that we should pay attention to their insights. Data Mining: Every company already has tons of data about their product, their sales, their customers and the industry. That’s quite a list.

Skills 40

Skills LinkedIn Health Care Statistics 40

Webbiquity SMM

NOVEMBER 28, 2011

companies now use social media for marketing (though the figure varies widely based on size of company)? companies now use social media for marketing. 22% of Fortune 500 companies have a public-facing blog that has at least one post in the past 12 months. Paid search ads, however, still outperform both.

Statistics 219

Statistics Research Social Media B2B 219