Airbnb Social Media Strategy: Sharing Stories, Building Community
Keyhole.co
MARCH 24, 2024
The company also recorded a whopping $2.2 That’s why the company played on the aspirational aspect of beautiful houses, which their social media profiles reflect clearly. The brand also posts influencer content and shares UGC on TikTok. The general public was naturally skeptical of letting strangers share their homes.
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