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Gartner: fake social media reviews

Sherrilynne Starkie

Checking online reviews has become a normal part of consumer purchasing decisions, and so, companies are paying for or faking these reviews to gain favour and influence preference. By 2014, we could see up to 15 per cent of all online reviews being ‘faked’, according to Gartner, the research company. Down a new path?

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Wake Up – Why It’s Now About the Media not the Social

Convince & Convert

Facebook, Linkedin and Twitter aren’t the new MySpace, they are the new ABC, NBC and CBS ( tweet this ). Our desire to connect with one another (and with companies and. » social networks facebook facebook paper linkedin linkedin influencers social networking twitter' Read the whole entry. »

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Debunking Five Social Media Myths

Socialized

E-mail is far from dead, particularly in large companies. Some companies use Sharepoint and other technologies to manage documents, but many still use e-mail to circulate Powerpoint, Excel, Word and other docs. That might be realistic for startups and small companies, but no way would you find the CEO of Adobe in the company’s booth.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

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9 Surprising New Facts About Social Media in America

Convince & Convert

52% of Americans have a profile on Facebook, Linkedin, MySpace or elsewhere. 98% of super socials use Facebook, and 45% use MySpace). Among habitual social networkers, 43% follow companies on social networks, compared to just 25% of all social network users. Facebook is Where Consumers are Influenced about Buying Decisions.

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9 Surprising New Facts About Social Media in America

Convince & Convert

52% of Americans have a profile on Facebook, Linkedin, MySpace or elsewhere. 98% of super socials use Facebook, and 45% use MySpace). Among habitual social networkers, 43% follow companies on social networks, compared to just 25% of all social network users. Facebook is Where Consumers are Influenced about Buying Decisions.

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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Imagine this one angry, snubbed or ignored customer is an influencer with thousands of loyal followers who have millions of other followers combined. Continuous customer feedback is the bedrock of innovation because companies that listen innovate. Matter fact, he’ll be here in a minute, baby”. Clinton Cards. Commodore Corp.