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7 Great User-Generated Content Campaigns

Pixlee

A powerful campaign from women’s clothing company Aerie, entitled #AerieReal , taps into the impact of fashion magazines, social media, and the effect of Photoshop abuse from the marketing and advertising industry. Tourism Australia. Hashtag #AdobePerspective is used by the creative software company Adobe.

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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

Second: if Keys et al wield the kind of online influence they apparently think they do, why on earth didn’t the campaign become an overnight phenomenon? Which brings me back to what this is all about, and what public relations, in its truest sense, tries to do: influence. Even if Fast Company tries to tell you so.

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How Do Logos Matter to You?

Bare Feet Studios

there are magazines on the rack about items I’m interested in, but I refuse to buy because their mastheads are ugly. I also have less faith in a company if they don’t have a good website or an updated website. Why spend the money for power clothes when influencing someone is not important. Bill Haig, Ph.D.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

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How to Host a Successful Instagram Takeover in 7 Easy Steps

Hootsuite

The takeover host might be a celebrity, an influencer, or even a team member. By inviting an influencer to take over your account, you’ll be able to connect with their followers too! Influencers are great at what they do because they know how to connect with an audience. Benefits for influencers. Build trust.

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List of 8 Social Media Anti Advertising Ads

Laurel Papworth

Now that the customer has access to most of the same channels as companies, what happens when they decide to create anti-ads? Everyone from time to time has made a teensy little negative tweet on Twitter or status update on Facebook or some other online community against a company. Tourism Australia – NOT.

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202 Awesome ChatGPT Prompts to Boost Productivity

Hootsuite

Develop a campaign slogan for an ecommerce store selling handmade jewelry that conveys the company’s sense of style, quality and values. Generate suggestions for five influencer campaigns that will help a sustainable clothing company reach their target market of Gen Z and millennial customers.