article thumbnail

The KISS Method For Determining Social Media ROI

SocMed Sean

The dangers of ignoring knowledge management is that employees who leave your organization take their “tribal knowledge” with them, resulting in loss of access to the information and increased training costs for the persons’ replacement. DON’T try to use Facebook as a company intranet.

ROI 269
article thumbnail

Unlocking the Power of Social Media: Mindshare and Snapchat’s Insightful Journey into Consumer Behavior

Bill Hartzer

In a groundbreaking collaboration, Mindshare, the media services company under the WPP umbrella, and technology giant Snapchat have delved into the intricate world of social media behavior, revealing the subconscious associations that users have with different platforms. Joy (19%): Specifically seeking fun, upbeat moments and experiences.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Convert Employees into Brand Ambassadors on LinkedIn

Webbiquity SMM

However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors. Converting your employees into company brand ambassadors. Encouraging your employees to become company brand ambassadors on LinkedIn than you think. Communicate clearly.

LinkedIn 166
article thumbnail

Eight Tips for Scaling Social Customer Support

Dave Fleet

Online customer support is one of the key trends confronting companies as they embrace social business and look to interact with their consumers online. As social support grows in reach and popularity, companies are facing the conundrum of how to successfully scale. Consider: Relative influence. So, win the search battle.

Tips 353
article thumbnail

How to Build a Successful Remote Support Team

agora pulse

Think of support teams, and you may picture rows and rows of endless desks with headphone-wearing businesspeople (No doubt, this image is influenced by all the boring “support” stock photos out there.) At Agorapulse, we’ve had remote customer support since the company’s salad days, and it’s grown into something that customers rave about.

Team 118
article thumbnail

Just get us the Millennials! #Marketing #Fail

Janet Fouts

Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. Create your personas based on this information and they will be more personalized and accurate. Shop locally and prefer hand-made and authenticity to mass production.

Marketing 145
article thumbnail

3 Quick Ways Ecommerce Can Become Community-Driven in 2022

Pixlee

Jones Soda Company uses Augmented Reality on its bottle labels to feature influencer and consumer content. Newegg has employed TurnTo’s community Q&A capabilities to provide a community knowledge base and to help inform other customers’ decisions, and has seen an 8x increase in conversion as a result. .