How Fortune 100 Companies are Leveraging Social Media [Infographic]
MARCH 14, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact How Fortune 100 Companies are Leveraging Social Media [Infographic] by Pam Dyer on March 14, 2010 Share Burson-Martseller , a leading global public relations and communications firm, recently released a report detailing how the Fortune 100 companies are using social platforms. Thanks for visiting, Michael!
10 Tools for Measuring Your Social Media Influence
AUGUST 14, 2011
How do companies validate that that their messaging is is working? PostRank. PostRank monitors and collects social engagement events correlated with online content in real time across the Web. The impact of those relationships affects our Web authority. Social influence occurs when a person’s thoughts, feelings, or actions are affected by others. How can it be calculated?
12 Reasons to Use Social Media to Grow Your Business
JUNE 1, 2010
Companies are increasingly using social tools to monitor conversations about their products, competitors, and industry, and engaging with their customers to build strong relationships. Using social media enables your company to reach a huge number of potential customers. Here are 12 compelling reasons to use social media to help grow your business: 1. Please share your experiences!
Top 50 Companies That Make the Best Use of Facebook
DECEMBER 2, 2009
pamorama marketing, life, social media Home About Bookshelf Links Contact Top 50 Companies That Make the Best Use of Facebook by Pam Dyer on December 2, 2009 Share The drumbeat by marketing and public relations experts about the importance of building a social media strategy is growing louder, and with good reason. The benefits to companies large and small in this new medium are legion, and more and more businesses are taking the plunge. Slate’s TheBigMoney.com has devised a ranking of companies based on their social media engagment. link] Twitted by de_la_Fuente [.]
3 Marketing Tools I Miss (and Their Alternatives)
JUNE 25, 2013
Do you hate it when you invest your time and energy falling in love with what seems like the perfect marketing tool, only to have it bought out by a larger company and ruined or otherwise retired? PostRank. PostRank was a social analytics platform that scored blogs based on their engagement (comments and social shares). PostRank Alternatives. Google Reader. Formulist.
5 metrics to track on Twitter
JULY 28, 2011
PostRank will help balance out the information from Google Analytics, including RSS feed tracking and conversation on Twitter surrounding a particular link. If you’d like more information on the key metrics for your businesses social media efforts, the 1st 3 companies who sign up for our Analytics and Metrics Package between now and August 1 will receive a FREE information-packed report on Social Media ROI worth $447. It happened again this weekend. Over mimosas and a lovely chat. Ahh, yes. I get this question a lot. But is number of users the best metric to track?
Calculate the Value of Your Facebook Page
MAY 19, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Calculate the Value of Your Facebook Page by Pam Dyer on May 19, 2010 Share Marketers are clamoring for data to determine the ROI of their social-media efforts, and a new free tool called the Social Page Evaluator , from social media management company Vitrue , is here to help. The Social Page Evaluator is easy to use.
How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself
Techipedia: Tamar Weinberg
JUNE 16, 2010
Some tools you can use are Social Mention , Trackur , and PostRank. People are following AT&T because they care about AT&T, not about some no-name behind the company. Some (OK, most) of them I have not been asking myself, nor have I been checking out PostRank, which I should. PostRank is becoming one of my favorite tools. Follow him on Twitter. In 2008.) Kwame.
How to Monitor Your Brand Using Twitter Search
FEBRUARY 24, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact How to Monitor Your Brand Using Twitter Search by Pam Dyer on February 24, 2010 Share More and more business and organizations are beginning to realize that Twitter is an excellent (and free) way for them to monitor how people feel about their brand, company, or product. His company, Inbound Zombie , helps small businesses and nonprofits get more customers, build communities, and increase awareness. These tweets are very relevant because other consumers can read and be affected by them. Víctor González.
Measuring Social Media ROI
DECEMBER 21, 2009
pamorama marketing, life, social media Home About Bookshelf Links Contact Measuring Social Media ROI by Pam Dyer on December 21, 2009 Share Companies and brands are finally beginning to fully embrace social media. This means that companies are jumping into the social-media pool without actually accounting for how it will impact their business and what, if any, value it will add.
Fans, Followers, or Subscribers: Which Are Better For Brands.
SEPTEMBER 21, 2010
20% of consumers say they have followed a brand on Twitter to interact with the company — more than become e-mail subscribers (14%) or Facebook fans (13%) for the sake of interaction. pamorama marketing, life, social media Home About Bookshelf Links Contact Fans, Followers, or Subscribers: Which Are Better For Brands? by Pam Dyer on September 21, 2010 Share Which one is it?
Successful Blogging for Small and Medium Businesses
MARCH 29, 2011
Then measure it.You can use Google Analytics, PostRank or even (GASP!) What people expect from a blog is the ability to get to know the insides of a company, to hear a single voice, to get information or insight that they wouldn’t normally get. Be disciplined: develop an editorial calendar, leave room for newsy items that your company should be commenting on. Define it.
100+ Social Media Monitoring Tools
OCTOBER 12, 2010
Alterian’s social media engagement solutions make it easy to listen to the conversations taking place about your company and brand on the Internet. $. Backtype is an analytics platform that helps companies understand their social impact and make sense of social media so they can make better marketing decisions. Buzzcapture monitors places where opinions are exchanged to provide insight into how often companies and their brands, products, and competitors are discussed, what the sentiments are, and where discussions are taking place. $. PostRank. Addictomatic. ASOMO.
100+ Social Media Monitoring Tools
OCTOBER 31, 2010
Alterian Alterian’s social media engagement solutions make it easy to listen to the conversations taking place about your company and brand on the Internet. Backtype Backtype is an analytics platform that helps companies understand their social impact and make sense of social media so they can make better marketing decisions. Cogito Monitor What is being said online about my company?
20 Top Twitter Monitoring and Analytics Tools
APRIL 26, 2010
It auto-discovers trending topics from fresh Web content and enables you to view new Web conversations around topics, enabling efficient monitoring of products, brands, companies, or competitors in real time. While participating in social media is good, it can be difficult to track how you’re performing — Are you actually reaching your target market? How is your brand perceived?
16 Free Must-Read eBooks About Social Media
FEBRUARY 3, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 16 Free Must-Read eBooks About Social Media by Pam Dyer on February 3, 2010 Share Whether you’re keeping up with family members or growing your company’s brand, social media has become integral to many aspects of our lives. It includes a look inside Humana’s social media “Chamber Of Commerce” and how their interdisciplinary team is driving social media efforts at their company. And it’s getting harder to keep up. Building a Social Media Team , Amber Naslund. Content , Cory Doctorow. Antony Mayfield.
How Women Use Social Media [Infographic] | pamorama
JULY 12, 2010
Failing to put your company in front of that massive market would be a huge waste of an opportunity [link] Tweets that mention How Women Use Social Media [Infographic] | pamorama — Topsy.com [.] I agree with an earlier comment, that this statistic just validates how vital it is for companies to be social online, especially those marketing to women. Corey J.
35 Great Social Media Infographics
MARCH 3, 2010
Building a Company With Social Media 26. Make Social Media Work for Your Company 35. pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. to convey concepts. Most of these have been scaled down or cropped.
Which News Sites Get the Most Social Media Engagement?
OCTOBER 6, 2010
PostRank has a comparison tool that uses its Domain Activity API to measure total engagement based on user participation across multiple social platforms. PostRank counts “engagement events” which it defines as individual activities such as a tweet, like, comment, digg, RSS view, etc. So which news sites are getting the most out of their social media efforts? on their site). news/.
Interview with Social Media Influencer: Tom H. C. Anderson
Social Media Citizens
APRIL 21, 2011
If the blog is hosted as part of the same domain as the rest of the information and service offering of a large company, trade directory etc. PostRank is trying to measure this across a few channels. G: Is social media integration becoming a quality standard of successful company? I think any company that does something interesting, takes a risk, is doing it right.
Social Media Optimization Tools
OCTOBER 31, 2010
Companies invest a lot in building their brand, so this tool is helpful both for creating off site promotion channels as well as guarding against brand name squatters. PostRank offers a nice measure of engagement at the individual document level and if you pay attention, you can get that data on any web site in their database, not just your own. Your own or competitors for example.
How to Generate Blog Post Ideas
MAY 6, 2010
Use Postrank to Find Engaging Posts When I wrote a post about the 28 items in my internet marketing toolbox, I covered a nifty little service called Postrank Analytics which lets you see your most shared blog posts on sites like Digg, Delicious and Twitter. While the service was a little too basic to pay for, I do still enjoy the company’s Postrank tool. That post.
Interview with Social Media Influencer: Dr. Dave Chaffey
Social Media Citizens
JUNE 1, 2011
Dave has worked with a number of companies including 3M, BP, HSBC. I advise companies on how to develop digital strategies and of course, social media marketing is a big part of that. To help this, PostRank is an underused tool – this uses a combination of number of Facebook shares, tweets and an estimate of views to finds the most influential content. I also rate Twitalyser.
Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 20, 2010
In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Size Doesn’t Matter I’m also often asked about how social media execution differs between large and small companies. Yes, social media applies to B2B. Of course. Linkedin Groups vs. Twitter.
Coca-Cola's Shrewd New Social Media Policy
JANUARY 12, 2010
For the most part, companies have made up their approaches to this new medium as they went along. As a result, many companies are just beginning to develop corporate social media policies. A social media policy should augment existing company policy — you don’t need to create a code of conduct from scratch. Be mindful that you are representing the Company.
The 4 Marketing Metrics Mandates
Convince & Convert
NOVEMBER 23, 2010
Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. Companies like PostRank (with its analytics product), and Klout (with its online influence measure) and leading this integrated metrics parade. The 4 Modern Metrics Mandates. View more presentations from Jay Baer.
Public Relations Lessons From Jesus, The Apostles And The Bible
DECEMBER 24, 2010
And its an honour for me, as a Portuguese, to see that a portuguese company is mentioned worldwide! Tomorrow Christians around the world will be celebrating the birth of Christ. Image: Martin LaBar via Flickr, Creative Commons And even many non-Christians will be relaxing, perhaps joining in the revelry (as many of my friends did when I was growing up in India). Here are three. Jesus.
Measuring Public Relations Outcomes With Seth Duncan
FEBRUARY 1, 2011
Market mix modeling is an option (and one that he mentioned) but not inexpensive, so out of the reach of many companies. Powered by Postrank My "Better Blogroll" (Refreshes at Random) 21st-century PR Issues - Paul Seaman 3Hats Communications - Davina Brewer @jbtaylor - John Taylor A Shel Of My Former Self - Shel Holtz, ABC Bill Sledzik's ToughSledding Chuck Hemann's Alternate Perspectives Communication Overtones - Kami Watson Huyse, APR Communications Conversations - Arik Hanson, APR ConversationAgent - Valeria Maltoni, ABC Gautam (Ghosh) on Organizations 2.0 Right?
Thoughts from Conversation with Klout CEO Joe Fernandez
DECEMBER 22, 2010
Because data about these types of actions are not readily available to the industry by companies and nonprofits, participation data is what’s left. But the commitment to diversify and scale to meet 20 disparate sources of social data (see Read Write Web piece) is more compelling than a simple solution like Twitter Grader or a blog solution like PostRank.
Ford Ditches Auto Shows for Facebook
JUNE 15, 2010
The company will launch the car with a campaign that focuses on drivers’ real-world experiences, rather than with glamorous TV ads. “We live in a 140-character society … When we have people’s attention, we want to make sure it sticks, says Scott Monty, Ford’s head of social media. Ford engineer Jim Holland is pictured on the left with 2011 Ford Explorer.
Want Social Media Evangelizers? Be Social
SEPTEMBER 7, 2010
Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. My post looks at how three companies are doing this well, as told by their customers. Who’s in customer service? I’m not a customer service “professional. Social media is a great way to start doing this.
15 Reasons Your PR Pitches Suck
JANUARY 27, 2011
The press person took a very firm stance, saying his integrity was not for sale and covering costs doesnt influence his decisionsand that he doesnt work with that type of company. It doesnt help build any meaningful media relations if you keep pitching every single minutia from a clients company. Image: JKönig via Flickr, CC 2.0 And O.M.G. Be blatantly self-promotional. and 3. Event.
Facebook Advertising: Brands Can't Buy Enough | pamorama
JULY 27, 2010
My company, which spends a huge amount on advertising, we spend every nickel we can on Facebook. pamorama marketing, life, social media Home About Bookshelf Links Contact Facebook Advertising: Brands Can’t Buy Enough by Pam Dyer on July 27, 2010 Share If you’re wondering how Facebook is performing among large brands, look no further than Barry Diller. They’re effective.
Average Age of a Facebook User? 38. [Infographic] | pamorama
SEPTEMBER 14, 2010
Even more interesting is that 61% of Facebook users are now older than 38 — the company has come a long way since first launching exclusively to an audience of college students. pamorama marketing, life, social media Home About Bookshelf Links Contact Average Age of a Facebook User? Did you know that the average age of a Facebook user is 38 years old? And what about Twitter ?
Social Media: A Cheat Sheet [Infographic]
MARCH 14, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media: A Cheat Sheet [Infographic] by Pam Dyer on March 14, 2010 Share Are you new to social media? Are you unsure about how to engage your audience via Twitter, Facebook, LinkedIn, and the rest? Here’s a handy infographic that doubles as a roadmap of the social Web. The image below has been scaled.
Social Media Strategy: State Farm Insurance | pamorama
OCTOBER 5, 2010
Thul encourages other businesses to be inclusive about who you involve in your company. pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media Strategy: State Farm Insurance by Pam Dyer on October 5, 2010 Share In this video, Social Media Examiner’s Michael Stelzner interviews Kelly Thul , Director of Communication Services at State Farm Insurance.
How Kodak CMO Jeff Hayzlett Uses Twitter
JANUARY 21, 2010
The company is in the throes of repositioning itself as a B2B, and you can tell that he really loves his job. He’s a wonderful communicator, letting people know what he’s doing and creating attention for the company. pamorama marketing, life, social media Home About Bookshelf Links Contact How Kodak CMO Jeff Hayzlett Uses Twitter by Pam Dyer on January 21, 2010 Share Here’s a great interview with Kodak’s Jeff Hayzlett in which he discusses his approach to his role as CMO. It’s a very worthwhile read — you can download it here.
Powwowing With Pepco on Social Media
SEPTEMBER 28, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. All well and good but I didn’t feel they provided me with anything other than company-approved messaging.
Etsy's PR Nightmare: Greeting Cards Making Light Of Rape
JANUARY 25, 2011
Yes, they ARE a third-party provider of a service (a “space” for artisans to sell crafts online) but they’re a company valued at over $100 million, with a clearly defined policy on hateful and offensive items. The thing Etsy doesn’t get – and if you run a company or work in PR, this should be abundantly clear – is how much this has hurt the very image they’ve spent years cultivating.
44 Blogging Questions and Answers
JANUARY 16, 2011
Question: How to convince a company that you work with how important blogging can be to their company’s success? Answer: I would say the easiest way to convince a company to use blogging is to find a competitor that is using it successfully. Another service to look into in conjunction with Google Analytics is PostRank Analytics ( https://analytics.postrank.com/ ).