Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media.

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Social Media Nielsen Press Release News 167

Harp Interactive

NOVEMBER 9, 2009

Writing effectively for online media and social networks is an evolving art. As print becomes redundant, social media emerges to fill the gap with its short form communication style that is meant to engage non-readers. Pick the most relevant platforms that cover your consumer spectrum. Keep a section for topical messages.

Platform 254

Platform Social Media Radian6 Press Release 254

Webbiquity SMM

SEPTEMBER 9, 2013

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. Companies need to take a broader view of their overall online visibility and embrace a web presence optimization (WPO) approach. Experiment.

Directory 196

Directory SEO B2B Real Estate 196

SocMed Sean

JULY 9, 2018

Keeping track of tasks means keeping up with demands from your brand, client and the industry itself. Find the best time to analyze press releases from Facebook, Instagram, Twitter, Google+ and other networks. Also, social media influences users’ behavior in the real world by 7%. Backing-up work with a plan.

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Social Media Management Social Media ROI Press Release 176

Adam Sherk

DECEMBER 2, 2009

Not surprisingly, social media gets the most attention with 80% of respondents indicating they plan to do more with it in 2010. Both rightly deserve credit for increasing awareness industry-wide. Which News Sites Get the Most Social Media Engagement?

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Vocus SEO Social Media Press Release 166

Bill Hartzer

AUGUST 16, 2010

You want to reach out to people who have not heard of you or your company before. If there is a news item in your industry that is important and people will talk about it, then immediately post it on your blog. For breaking news in your industry, there is no “best time&# except for “5 minutes ago&#.

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Press Release Engineering News Social Bookmarking 143

Social Media Marketing

AUGUST 16, 2013

Android is better, big data in Asia, the merging of HR and marketing, Canadian women like to talk about brands, Fortune 500 CEOs are scared and ignorant of social media, Twitter use rises, the social networks that help search engine optimization and more, it''s This Week in Social Media. The Web isn''t what it used to be.

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Social Media Flipboard Press Release Trends 167

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Read on to learn what aspects of your business can benefit most from social listening tools.

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Tools Sentiment How To Team 93

Adam Sherk

JANUARY 20, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Top 10 Reasons The New York Times is Really Putting up a Paywall by Adam Sherk on January 20, 2010 Today The New York Times made it official that they will be introducing a metered model starting in 2011. Most likely the result will fall somewhere in between. It happens.

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Press Release Digg News SEO 126

Webbiquity SMM

NOVEMBER 23, 2010

Social media makes it easy to connect with new people who share your interests…anywhere on earth. Before social networks (and even more so before email became widespread), it was difficult to make and maintain acquaintances with professional peers or people with similar interests in other parts of the country, much less the world.

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Social Media Committee Press Release Posterous 192

Koka Sexton

MARCH 19, 2012

They answered questions about everything from what sales managers do wrong, to how social media has changed the sales landscape forever. I ran the social selling track and held panels with customers and companies like Sprout Social , Extole , Yammer Cornerstone OnDemand and others. Social media as a broadcast channel .

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Press Release Skills Yammer Social Networking 96

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard.

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LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Adam Sherk

DECEMBER 17, 2009

What caught my eye was the chart on budget allocation across various industries in 2009: As you can see search marketing got a much greater share of interactive marketing budgets than social media. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

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Social Media Marketing Press Release Survey 123

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# Social media is a great way to make more in-real-life contacts. What should they promote?

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ROI Case Study Bazaarvoice Klout 191

Adam Sherk

MAY 12, 2010

It sounds a lot like the practices of some industry blogs and news aggregators today. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. We poached material constantly, from newspapers, from other publications — even from Time.

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Content Aggregator Press Release Syndication 116

Adam Sherk

AUGUST 31, 2010

And it looks like an individual grabbed the msnbc username back in 2006 for his own purposes: Since “jonathan” was apparently hoping to use the channel to show off his dance moves I thought it only appropriate to end this post with one of his videos: Related posts: Which News Sites Get the Most Social Media Engagement?

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Sites News YouTube Press Release 182

Laurel Papworth

JANUARY 17, 2010

When I said out that I preferred to socially network with a mixed crowd -bloggers AND journos – she was a little miffed yet recovered by saying that they were giving away a special presenters pen to one lucky participant (sort of like remote mouse I think). Social Media Fashion. No Journalists. With no strings attached.

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Fashion Blogger Eventful Social Media 96

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

A few months ago, Brian Solis talked about an off-topic pitch about a social network for plants. Somehow, I think nature lovers would be more interested in socializing shrubbery.) There’s no effort in adding thousands of email addresses to an address book, performing a mail merge, and sending off a generic press release.

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Press Release How To Radian6 Blogger 129

Navolutions

JANUARY 21, 2014

Anti-Social Media. When it comes to your social media strategy, don’t allow your company to behave like a little clique of close friends who go to a party together, only to stand and chat in an impenetrable circle. Now, take a look at this electrical service company’s Facebook post. The post Can We Talk?

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Social Media ROI Press Release Conversation 100

Proactive Report

AUGUST 8, 2013

The Social Graph is the representation of our relationships. In present day context, these graphs define our personal, family, or business communities on social networking websites – Jeremiah Owyang , Industry Analyst, The Altimeter Group. Knowing who is in your social graph is a necessary first step.

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Social Graph Press Release Loyalty Fashion 58

Adam Sherk

JUNE 15, 2010

It is also interesting that despite that low score the profile is still in the 99.4th percentile: Perhaps @ColonelTribune is more popular among industry professionals (as an example of a great Twitter persona ) than typical users and news consumers. Or maybe Twitalyzer missed the boat on that one. What do you think?

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News Sites Twitter Digg 165

Saying It Social

MAY 18, 2010

Your goal is to gain trust by engaging your audience, participating in conversations and sharing valuable, industry-related information, photos, videos, testimonials, press releases, etc. Pingback by Tweets that mention I Started A Social Media Marketing Program Two Months Ago, Where Are My Leads?

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Social Media Marketing Small Business Cost 168

Laurel Papworth

FEBRUARY 11, 2010

If you know of clues or tips for identifying journalists in social networks, let me know. I mean a few that use social networks as their own personal hunting ground. I can spot a blogger that is a trained journalist a mile off – especially when they first start blogging. Some generalisations. Now ask a journogger.

Blogosphere 80

Blogosphere Social Networking Blogger Press Release 80

Adam Sherk

APRIL 8, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? by Adam Sherk on April 8, 2010 The cease and desist letter and the ensuing war of words between The Wrap’s Sharon Waxman and Newser’s Michael Wolff is getting a lot of industry attention this week.

Aggregator 110

Aggregator Content Syndication Journal 110

Techipedia: Tamar Weinberg

JANUARY 12, 2010

by Tamar Weinberg on December 19, 2007 Share How do you leverage different social networks? I am fascinated by the amount of social networks that I’m part of, but better yet, I’m intrigued to find that I assume different “personas,&# at least in terms of choosing friends (and using the networks), on each social site.

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MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

Effectively, they’re porting their press release information to the wide open, and perhaps going a little more granular by featuring content specific to elements of iTunes. First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. .&# Empower them.

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Apple Twitter Forums Policies 154

Danny WhatMough

JUNE 30, 2010

Well, his main beef centres around three points: firstly, that “our industry” (not exactly certain which industry he means) is ‘apparently’ banging on about the fact that brands “must” do social media. are making money from social media. This could be social media, but it might not be.

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Social Media MySpace Press Release Industry 69

Laurel Papworth

APRIL 29, 2012

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. OUTCOME: Students will gain an understanding of the 7 Steps of Social Media Engagement.

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Class Training Social Media Case Study 85

Jeff Esposito

OCTOBER 25, 2010

The industry is in a state of flux and evolution. Instead of the old fare cup of coffee industry that we grew up in the current state is robust with flavors that would make Starbucks blush. Sure I was a PR and social networking guy for a company, but the acronym wasn’t doing anything for me because it was just letters.

Press Release 30

Press Release Social Networking Industry Blogger 30

Sprout Social

FEBRUARY 7, 2024

These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. By filling this gap, the company can potentially capture a new market segment and position itself as innovative at the same time. Could your customer service be better? And there’s more.

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Tools Sentiment Marketing Reputation 94

Writtent Blog

DECEMBER 6, 2023

Send out a press release or feature article and get your logo on the team uniforms. If there isn’t a competition in your industry or there’s no way you can compete in one, hosting your own unique competition creates buzz as other businesses scramble to win your award. Post your company offers on coupon and deal sites.

Small Business 98

Small Business Marketing Compete Directory 98

Sprout Social

SEPTEMBER 19, 2016

What is Social Media Outreach? Social media outreach is the process of using social networks like Facebook, Twitter and LinkedIn to raise awareness for your brand, content, or to build new relationships. Unfortunately some marketers use social media outreach as an opportunity to spam influencers. 4S23bzPh3e.

Social Media 40

Social Media BuzzStream Alltop Influencer 40

Rebekah Radice

OCTOBER 23, 2017

How To Build The Most Powerful Personal Brand In Your Industry. They help people to know what is right from wrong; they can help companies to determine if they are on the right path and fulfilling their business goals; and they create an unwavering and unchanging guide.”. Build Buzz, Gain Publicity, and Become Known in Your Industry.

Industry 146

Industry Brands How To Hashtag 146

Social Media Strategies Summit

OCTOBER 21, 2022

That’s 20% higher than any other social network. So be sure to share your own content, such as publishing press releases, promoting upcoming events, or posting progress updates on current projects. So it’s definitely in your best interests to publish stuff like: Industry trends-based articles. Original research.

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Examples LinkedIn Social Media Overview 151

Convince & Convert

AUGUST 23, 2012

It’s fun, highly addictive and – newly announced as the 3rd most popular social network in the World – it’s creeping up on Facebook with 11+ million users. So how can you leverage that popularity to expand the reach of your press releases? Add an Infographic to Your Release, Then Pin It.

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Press Release Hashtag Consultant News 142

Bill Hartzer

MARCH 29, 2011

– social media. – social networking. – social network. Social media, social networking, and simply “social network&# could fall into one category, and I might also use related keywords such as “Twitter, Facebook, etc.) – domain names.

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Press Release Content Message Boards Domain Name 128