The Most Overused Buzzwords and Marketing Speak in Press Releases
JUNE 29, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. I stopped reading press releases a long time ago.
How to Write a Social Media Press Release #socialmedia
JULY 1, 2015
Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast. What are the Main Features of a Social Media Press Release?
Creating a Communal Narrative: A Case for Skipping the Press Release
DECEMBER 7, 2016
While there are still some valid reasons for creating and pushing out a press release over the newswire, it’s far less necessary now than it used to be. Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign.
PRFilter Shows Press Release Buzzword Abuse Still Prevalent
FEBRUARY 22, 2011
Press release search engine PRFilter came out of beta last week. It aggregates press releases from 10 wire services and distribution services and pulls them in directly from 60+ technology and media companies. PitchEngine releases do not appear to be in the index.
How to Write a Press Release in 4 Easy Steps [+Examples]
MARCH 3, 2016
Wondering how to write a press release? Great press releases are not that hard to write. If you’re new to press release writing and want to master this art, read our 4-step guide. 3 Reasons Writing a Press Release is Still Relevant.
Changes in News Delivery Give New Power to Press Releases
OCTOBER 24, 2011
We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. How does this affect the way we write a press release?
How PR and Social Media Can Work Together
DECEMBER 6, 2010
Both require relationships with influential people in one’s industry to be effective. To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. The social media release also links back to the company’s LinkedIn and Twitter accounts.
Five Newsworthy Stories for Your Next Press Release
SEPTEMBER 13, 2012
Most bloggers understand that online press releases can drive traffic. Press releases are powerful ways to reach people through search. As Lee Odden wrote in his book Optimize , “search is an explicit expression of need or want” and online press releases provide the means to reach people at the precise time they are expressing that need. In other words, what are we going to write a press release about?
Best Social PR Guides, Tips and Tools of 2010
JANUARY 12, 2011
How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? Effectively connect with bloggers and other key online influencers in your industry? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa. Social Media Press Releases and Blogger Outreach.
Ignite Social Media Promotes Bounds to President, Announces Other Management Changes
Ignite Social Media
AUGUST 30, 2016
Social Agency Bucks Industry Diversity Trend and Taps Three for All Female Leadership Team. Jim Tobin, the company’s founder, will assume the role of Chief Executive Officer the same day. CARY , NORTH CAROLINA August 30 , 2016.
Media Relations Without the News Release
JANUARY 12, 2012
When you have put a lot of time and effort into creating a news release, it can be hugely frustrating when you can’t get hold of journalists, or the story is turned down by your target publications. Four ways to gain media coverage without a news release.
3 Trends in the Daily Deal Industry
OCTOBER 12, 2011
Throughout 2010, it has been estimated that about 700 companies emerged in the daily deal market and. With Facebook phasing out its daily deal offers, Yelp scaling back its own, and Groupon still working towards an IPO, there are a lot of questions regarding the daily deal industry.
Best Web Presence Optimization Guides and Tips of 2010
JANUARY 19, 2011
But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), It can happen—negative commentary about you or your company gets posted online.
The Problem With PR
SEPTEMBER 14, 2010
We in the PR industry have done a poor job of defining and promoting what we do. The term “PR” has become synonymous with “press releases” (easy enough to understand why), “buzz,” “publicity,” and “spin.” Press releases” and publicity are just some of the means to these ends.
15 Different Ways to Increase Facebook Engagement on Your Company Page in 2013
DECEMBER 5, 2012
Then there was the initial public offering on May 17, 2012 where the company was valued at $104 billion. On July 12, 2012, Facebook added a Gay Marriage icon to its timeline feature and finally, Facebook released an update to its iOS app which didn’t impress all users.
Building a Social Business
MARCH 19, 2012
I ran the social selling track and held panels with customers and companies like Sprout Social , Extole , Yammer Cornerstone OnDemand and others. I find that most companies especially InsideView customers want to become social businesses in one way or another.
How to Create the Optimal Press Release in Social Media
SEPTEMBER 21, 2010
If you have ever attempted to distribute a standard press release to users of social media web sites, you are likely very familiar with the problems that it suffered. As a general rule, most readers in social media will not trust or even bother to read a standard press release when it is presented to them on web sites such as Facebook, MySpace or Twitter. If you hire a company that provides press release writing services, you could pay anywhere from $50 up to $850.
The skinny on the Small World Labs – Personify merger
NOVEMBER 20, 2015
Small World Labs has been the most open online community platform in the industry. Despite all the noise and hopes put forth in press releases and road shows, what happens to the acquired company’s CEO is telling.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. Deloitte University Press ). Deloitte University Press ).
Can We Talk? Why Your Company’s Social Media Needs to Sound Human
JANUARY 21, 2014
When it comes to your social media strategy, don’t allow your company to behave like a little clique of close friends who go to a party together, only to stand and chat in an impenetrable circle. This leaves you with a robotic, press release mentality, as shown on the Facebook page of this restaurant: As you can see, they only poke their heads out once in a long while to release a droll listing of information.
Three Overlooked Ways to Improve SEO Results
DECEMBER 28, 2010
But a well-written and optimized press release can generate dozens or even hundreds of links from quality news sites and blogs overnight. First, make sure the press release itself it well-optimized (e.g.
Facebook Customer Satisfaction Score Hits Record Low
The Realtime Report
JULY 17, 2012
Users are not happy with Facebook, according to a survey released today by the American Customer Satisfaction Index (ACSI). This is a record low for the Social Media category, and places Facebook among the five lowest-scoring companies out of the total 230 measured by the ACSI.
10 Facebook Tips Every B2B Marketer Should Know
PWB Marketing Blog
OCTOBER 18, 2011
Are you one of the 41% of B2B companies acquiring customers through Facebook? Utilize Facebook to provide thought leadership in your industry, spot trends in what services businesses want, and provide a face for your organization. Don’t sound like a press release. Take a look at SteelMaster Buildings , a manufacturer of industrial steel buildings. B2B Internet Marketing B2B Social Media Facebook Industrial Media
20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]
NOVEMBER 23, 2013
Content: Nearly 50% of companies now have content marketing strategies. PR: 73% of reporters think press releases should include images. B2B companies that blog generate 67% more leads than those that don’t.
27 (of the) Best Social PR Guides and Tips of 2014
JANUARY 6, 2015
Is there still a role for press releases? Guides to PR Content and Press Releases. ” The 10 Commandments of Press Release Writing by PR Breakfast Club. What Journalists Really Think Of Your Press Release by Forbes.
23 Outstanding Social PR Guides
JULY 22, 2014
What role do press releases play in PR today? ” Why the News Release is Alive, and Well, and Thriving in the Wired World by Strategic Objectives. The awesome Wendy Marx provides an entertaining and video-rich look at how the PR industry has changed over the past decade.
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
I’m sure you’ll have a year (or more) of reading to do, but I know it’s worth it to empower you with all this great content that has been written by our industry peers. Why not see how some companies are gaining from it right now? All companies do.
My Top Posts of 2011 on SEO, PR and Social Media for Publishers
DECEMBER 21, 2011
PRFilter Shows Press Release Buzzword Abuse Still Prevalent. Press Release Optimization Checklist and Tips. Define is launching a company blog soon and we’ve also arranged to do some articles for Search Engine Land, so it will continue to be a challenge to keep up here.
Search & Owned Media Most Used by Journalists
OCTOBER 28, 2016
The 2016 Businesswire Media Survey revealed this nugget of information: Journalists looking for information on a company first do a Google search, then visit the company website and go to their newsroom. Reputation Management is a mature and sophisticated industry now.
22 Effective SEO Tips to Optimize Your B2B Website
PWB Marketing Blog
SEPTEMBER 9, 2011
With that said, here are 22 SEO tips to optimize your online B2B presence: Participate in Social Media - SEOMoz released a study correlating data from over 10,000 keyword rankings and the factors that influence Google to highly rank a website.
Realtime Restaurant Deals: Can LiveDeal Succeed Where Groupon, LivingSocial Failed?
The Realtime Report
JANUARY 14, 2014
Jon Isaac, CEO of LiveDeal, states that “Livedeal.com is the online marketplace where both businesses and consumers can communicate and interact in real-time” in the press release.
20 Ways to Generate ROI from a Corporate Blog
MAY 10, 2011
On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. Make it easy for the press to contact you.
This Week’s Awesome Association PR and Communications Jobs – March 16
MARCH 16, 2017
ETA’s mission is to advance the payments industry by providing leadership through education, advocacy and the exchange of information. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !
Measuring Your Content Marketing Success [Infographic]
JANUARY 18, 2014
Keyword-optimized blog posts, white papers, press releases, articles, and social media content create brand awareness, inspire audience engagement, and move customers through the sales funnel from initial consideration to purchase.
The Continuing Evolution of the Indian PR Landscape
SEPTEMBER 23, 2015
For example, a press event is not restricted to just calling reporters on the ground. Just this past month, #GoogleHouse was a fascinating press event where updates about Google’s new product/features were unveiled.
How Google’s Panda 4.0 Affects PR
JUNE 2, 2014
Although most PR pros are not SEO pros, we have realized that search is one of the big game changes in the news industry. There have been signs that Google is not too thrilled with press releases. has affected press release sites.
Content Marketing Strategy? Think Like A Reporter
APRIL 12, 2016
Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. What is your company’s broader mission, in terms of moving the industry forward, empowering users, helping the environment, or otherwise improving life in general?
The Top Misused Words in PR
AUGUST 12, 2011
Ragan’s PR Daily published a post yesterday listing their top 10 words often misused in press releases. Other times, they define their industry so narrowly that it’s accurate while still being meaningless. writing news releaseTweet.
The Five Parts to Brand Storytelling Nearly Everyone Misses
OCTOBER 27, 2014
To be fair, the quote that made me laugh was, “ No child will ever ask you to read them a press release at bedtime.” They have them talk about their restaurant or their fashion design company or their business cartoons. Think about how your company has evolved.
Half the SEO Techniques Used 5 Years Ago Are Now Spam
FEBRUARY 10, 2015
The search engine optimization industry has changed. 10 Press Release Distributions (1 Press Release submit in 10 Sites). 1 Press Release writing (350+ words). 10 Press Release Distributions (1 Press Release submit in 10 Sites).