Hubspot 3 launches

Janet Fouts

The Hubspot brand is well known for blog posts chock full of actionable information about marketing online. When I tell people I’m a Hubspot partner, the universal reaction is “Ooooh, I love Hubspot, they get it!” Now Hubspot is changing that.

The 17 Best Social Media Management Tools

Webbiquity SMM

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Sprout Social. 4) Sprout Social.

Trending Sources

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social.

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Lessons from HubSpot’s State of Inbound Marketing Report

Webbiquity SMM

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. To get the full story, download the HubSpot report here. Companies spend, on average, about a third of overall marketing budgets on inbound tactics. •

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

Image credit: Buddy Media. In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. 15 Best Social Media Tools by CodeGeekz.

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How to Learn Social Media Marketing: 15 Blogs for Beginners

Pamorama

Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. Of the brands that *are* using social media marketing, many of them don’t do much planning regarding their social media activities.

The Dirty Dozen Top 12 Social Media Mistakes to Avoid

Webbiquity SMM

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Your social media strategist is your public spokesperson.

10 Great Posts about #LinkedIn Company Pages

Koka Sexton

If your customers use LinkedIn (Which I’m sure they do) then you should have a LinkedIn company page. We’ve already found that generating leads in Facebook is possible but that having a great page in LinkedIn could be a game-changer for your company.

4 Free Social Media Spring Cleaning Tools

Firebelly

Spring has sprung and it’s time to clean up your social media channels! For Blogs: HubSpot’s Website Grader. Simply enter your blog URL, click ‘Get Your Answer’ and the HubSpot Website Grader will give your blog a grade on a scale from 1-100.

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21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity SMM

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” by Social-Hire.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below).

Why Is Social Media Important for My SaaS?

agora pulse

Social media is a platform to build authentic relationships with your customers. So, why is social media so important? Social media opens the door to truly express how your SaaS can benefit customers. At its essence, a story isn’t really about your company.

Is Blogging Dead or Are Companies Not Trying Hard Enough?

spinsucks.com

My guess is many people or companies say, “Let’s start a blog!” USA Today reported this morning that more companies are abandoning their blogs in favor of Facebook, Tumblr, and Twitter. Those companies aren’t blogging because it’s hard.

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs?

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts and Stats.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). ” What exactly is a social graph?

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Five Awesome B2B Social Media Statistics

PWB Marketing Blog

Do you think social media isn’t for B2B organizations? But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistics.

12 Tweetable Statistics Prove B2B Social Media ROCKS

PWB Marketing Blog

Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. Dispel the myth that social media isn’t for B2B and tweet the truth.

10 Social Lessons for B2B Companies

Simply Measured

The social media landscape is ever-changing, and so is the way people are making buying decisions. Social media is a great tool to attract prospects and customers with your content, and guide them through the buyer’s journey. 2016 Social Marketing Planning Guide Download.

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10 Important Skills and Traits Your Social Media Manager Will Need in 2017

Buffer Social

A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another. But what does it take to be a great social media manager? HubSpot (Blog). —.

Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity SMM

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In social media, as in physical training, it takes time to see substantial results.

20 Creative Ways to Use Social Media for Storytelling

Buffer Social

But can we actually tell a story on social media? Is it possible to narrate a story with social media posts that are supposed to be short and sweet? It turns out there are many ways to use social media for storytelling! Resources Social Media Marketing

6 Proven Strategies for Successfully Promoting Content Across Social Media

Buffer Social

Social media managers and marketers know that sometimes even the most epic material requires love and hard work when it comes to promoting content across social media. Create unique posts for each social channel. Become a social media outreach expert.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

companies now use social media for marketing (though the figure varies widely based on size of company)? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? companies now use social media for marketing.

The Role of Social Media in Lead Generation [presentation]

Mindjumpers

Tweet Recently, I wrote a blog post with some simple tips on how to generate leads using social media. Social media is one peace of the puzzle. The presentation starts by making an interesting point about the fact that social media is not magic.

50 Video Marketing Stats to Help You Create a Winning Social Media Strategy in 2017

Buffer Social

Video is taking over social media. In our end of 2016 social media survey , 83 percent of marketers said they’d like to create more video content if they didn’t have restraints such as time and resources. Social Media Examiner , 2016).

20 Must-Attend Social Media Conferences in 2017

Buffer Social

Working on social media can be a little lonely at times, especially if you are working as a team of one. Social media conferences are the secret to all that. Let’s jump right in… The 20 Best Social Media Marketing Conferences of 2017.

9 Indispensable B2B Social Media White Papers

socialmediab2b.com

Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Published by Hubspot, May 2010. Social Media for the B2B Sphere. Finding B2B Marketing Success Integrating Social Media and Search.

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The Social Media ROI Debate

Webbiquity SMM

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Is social media ROI measurable?

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Is Inbound Marketing Actually Profitable or Just a Slogan

Convince & Convert

Yesterday, HubSpot, the creator of the term “Inbound Marketing,” filed for an IPO. When a company files for an IPO, they submit what is called an “S-1,” which provides financial information for prospective investors.

Five FREE B2B Social Media White Papers

PWB Marketing Blog

This has been a pivotal year in the world of B2B social media. More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. And 41% of B2B companies are getting customers from Facebook.

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Social Media Scheduling: How to Always Be One Step Ahead

Sprout Social

While it might have been a few centuries before social media existed, the same sentiment rings true to marketers and community managers today. When you make social media scheduling a priority, you plan for the future and stay one step ahead in an industry that changes so quickly.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. 21 Social Media Statistics.

6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity SMM

500 fastest-growing companies and just 35% of the Fortune 100 enterprises maintain blogs. Here are six compelling reasons for organizations of all sizes to make blogging the center of their social media and content marketing efforts.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. The core of social media marketing efforts should be the corporate blog.

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9 Social Media Goals You Can Set for Your Business (and How to Track Them)

Buffer Social

The thing we love most at Buffer is to help you succeed at social media. And a key part of social media success is knowing which goals and targets to set for your team. Let’s get started… 9 social media goals for your team (and how to track them).

47 Social Media Ideas, Formulas And Shortcuts for Instant Improvement

Rebekah Radice

Creating a successful social media presence is one of the most important elements to branding your business online. As recent statistics show, social networking is now the top online activity in the U.S. But it’s not just the amount of time spent on social media.

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37 Free Marketing and Social Media Classes to Elevate Your Skills Today

Buffer Social

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. The list here includes free online courses in a number of social media-related topics and disciplines. What Is Social?

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Mashable Punks Readers With Social Media Article

Shift Digital

Goldfayn is an author, speaker, and consultant to consumer electronics companies in the area of marketing. The title of the article was: 5 Reasons Social Media is Ruining Marketing. Social media builds the wrong habits in marketers. Social media is hard to measure.