Writtent Blog

FEBRUARY 12, 2014

72% of marketers think that branded content is more effective than magazine advertisements. Source: HubSpot ). Customers who receive email newsletters spend 82% more when they buy from the company. 72% of large organizations, and 33% of small companies, outsource their content creation. Source: HubSpot ).

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Convince & Convert

APRIL 2, 2015

The brand wasn’t targeting consumers, but transport companies. In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. Image via Hubspot. The Value of Video.

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B2B Marketing Microsoft Hubspot 60

agora pulse

JANUARY 28, 2020

” What do you see are the biggest mistakes that companies, brands, and entrepreneurs make in relationship marketing? Their customers are the ones; they’re sharing it for them; they’re sharing it about how their experience has been with this company and really communicating with each other.

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Remix Social Media Management Conversation Analytics 139

Buffer Social

MAY 11, 2016

Fast Company – 1,106. HubSpot’s marketing blog – 1,067. Smashing Magazine – 372. HubSpot Sales Blog – 202. Buffer’s Social blog – 2,691 Feeds. Mashable – 2,620. Inc.com – 2,205. TechCrunch – 1,886. Social Media Examiner – 1,643. Entrepreneur – 1,230. WIRED – 998. Lifehacker – 846. Copyblogger – 835.

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Curation Social Media Alltop Hubspot 75

Webbiquity SMM

MAY 3, 2011

Jenara is an Asia-based filmmaker, organic farmer, and freelance journalist for Fast Company magazine and CNNGo, as well as a Harvard and Berkeley grad. She’s also the editor of Brain Pickings and writes regularly for Wired UK magazine, The Atlantic and Design Observer. Maria Popova. Connie Bensen. Ellen McGirt. Elise Segar.

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Twitter Pharmaceuticals B2B Biotechnology 279

Twist Image

SEPTEMBER 9, 2011

What you get here is, simply, my own take on specific topics (and if you're hungry for others, just look to the left and click on some of the links in my Blogroll or check out Ad Age Magazine's Power 150 ). hubspot blog. This means two big, important things: Making money with content is very hard. Being a publisher is very hard.

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Yahoo Content Blogroll Hubspot 110

Social Media Marketing

JUNE 5, 2013

And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. billion to acquire ExactTarget , the cloud marketing company known primarily for its email marketing prowess. Hubspot has the answer. Industry Salesforce.com will spend $2.5

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Social Media Foursquare Journal Flipboard 140

Kikolani

FEBRUARY 8, 2012

A white paper is a cross between a magazine article and a corporate brochure. They posses both the educative qualities of a magazine article and the persuasive qualities of a brochure, this educative and persuasive quality of a white paper makes it one of the most powerful marketing tools. This is a guest post by Mitt Ray.

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Blogger Education Newsletter Hubspot 128

Writtent Blog

OCTOBER 7, 2013

Print magazines have long planned their feature stories well in advance, sometimes as much as a full year. One of the largest and best-known editorial calendar tools, Kapost is the software behind the content strategy at companies like Content Marketing Institute, CBS and Cisco. HubSpot Editorial Calendar. per user a month.

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Buffer Social

JULY 29, 2019

Hubspot’s Marketing Grader. The Buffer website’s score from HubSpot’s website grader. Reputation includes what others say about your or your company/brand online. These are some of the sources considered: News articles Wikipedia articles Blog posts Magazine articles Forum discussions.

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ProBlogger

AUGUST 20, 2012

Flipboard adopts a magazine-style interface to make reading your social media news simple. The article I mentioned from HubSpot is just the beginning of their resources on social media. With Facebook and Twitter at your disposal, you know where to find a lot of trends, but the hard part is efficiently sorting through all of the news.

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Trends Social Media Flipboard Tips 42

Convince & Convert

JUNE 1, 2014

Lots of great people that I consider to be colleagues and friends were on the list(s) too, and sites I adore like Social Media Examiner, MarketingProfs , Buffer , Social Media Today , and Hubspot made the top 25 sources group as well. These lists would be a lot different if they were focused on G+, Linkedin, Youtube, Pinterest, or Instagram.

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Twitter Marketing Conference Consultant 167

Adam Sherk

MAY 26, 2009

For example on The New York Times Company’s corporate site, press releases are hosted by Thomson Reuters on [link] URLs: Last year Todd Defren wrote that social media releases are best kept in your company newsroom for a variety of reasons. What Horrible Things Did Time Magazine Do in 1964?

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Press Release Social Media Syndication Hosting 102

ProBlogger

JANUARY 19, 2012

Just like Darren Rowse of Problogger, there are people and companies out there who are turning a profit with social media. Vaynerchuk says that from newspapers to magazines, to blogs and commercials, advertising has been the backbone of social media monetization. One company who is doing social media right is PETCO.

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Social Media Hubspot Advertising Applications 42

Webbiquity SMM

NOVEMBER 10, 2010

That was the provocative question raised, and answered, by HubSpot VP of Marketing Mike Volpe in a webinar last Friday. HubSpot has apparently found a way to pump oxygen directly into Mike’s lungs, as he didn’t audibly pause to take a breath for the first 40 minutes of this presentation. Content powers social media success.

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Social Media Hubspot SEO Diagrams 176

Oktopost

NOVEMBER 7, 2022

Nowadays, with the involvement of customer service, many companies can provide greater flexibility across many platforms remotely with the hope to make customers satisfied with the products. Building a great omnichannel customer experience may conquer significant benefits to your company. Provide more ways to interact with the company.

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B2B Retail Issues Hubspot 69

Webbiquity SMM

DECEMBER 30, 2014

90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. by HubSpot. by HubSpot. They are creating an entirely new destination for readers that looks less like a corporate website and more like a news magazine. Content marketing is a hot topic.

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Writtent Blog

FEBRUARY 24, 2014

The absolutely official explanation for “inbound marketing” is that it was coined by HubSpot co-founder Brian Halligan in 2005. The basic idea of this approach is outlined in the graphic below: Image credit: Hubspot. Their magazine “The Furrow” had a circulation of 1.5 Inbound Marketing. Or does it?

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Marketing Content Hubspot Education 109

Writtent Blog

APRIL 18, 2014

A Simple Formula for Writing Kick-Ass Titles | HubSpot. A Scientific Guide To Writing Popular—And Shareable—Headlines For Twitter, Facebook, And Your Blog | Fast Company. Blog Topic Generator | HubSpot. 11 Brilliant Headlines You Can Steal From The World’s Best Selling Magazines | Inbound Pro.

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Resources How To Hubspot eBook 103

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. “With the hurdles into publishing and information sharing now so low, it is harder than ever before for a company to stand out.

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B2B Social Media Review eBook 185

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. making her the youngest CEO of a Fortune 500 company and one of just 20 female CEOs in that group. Meghan Biro.

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Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

JANUARY 3, 2011

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success.

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Tips Sysomos SEO WordPress 176

Webbiquity SMM

DECEMBER 27, 2011

61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. While having a presence on Facebook is no longer an “if” question for most companies, many “how” questions remain. How can I design my company’s Facebook page for maximum impact? ” Ouch.

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Tools Tips Facebook Real Estate 195

Writtent Blog

OCTOBER 1, 2013

As HubSpot blogger Dan Lyons points out, it’s not like the situation is going to improve next quarter, either. Simply put, it makes viewers passionate about Apple’s product, and defines the brand’s position as a company that caters to creative rule-breakers. It’s a pretty terrible time to be in the traditional advertising sector.

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Advertising Content Marketing Press Release 96

Sprout Social

APRIL 25, 2017

It doesn’t matter if you’re writing an article for a newspaper, magazine or in this case, a blog. If you need some help coming up with good blog titles, here are a couple of tools to help: Hubspot’s Blog Topic Generator. You may have seen this cool little feature on sites like Hubspot or even in some of our posts.

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How To Forums Hubspot Statistics 111

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The 12 Step Social Media Program for Traditional Marketers (HubSpot): Here are a few things agencies looking to replace different pieces of their business with social media can do. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Share This or Else! Who Should Tweet?

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Marketing SEO Journal Engineering 265

Convince & Convert

MARCH 1, 2012

Instead of Jim the author and super cool guy, pretend you’re Jim the Social Media Manager at a software company or a brand. Jim: It depends on the company. If it’s a company that really does a lot of customer service, then I’ll take Twitter every day of the week. Eric: We’re a B2B software company.

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Social Media Hubspot Software Hosting 142

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). Companies Struggle To Manage Social Media by MediaPost. by MarketingProfs.

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Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

JANUARY 9, 2012

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. 40 Examples Of Creatively Designed Twitter Backgrounds by Tripwire Magazine. 7 Key Ways to Optimize Twitter for Search by HubSpot Blog. More than 80% of U.S. So how can marketers and PR professionals use Twitter more effectively?

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Tools Twitter Tips B2B 201

Webbiquity SMM

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass.

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Social Media Tools Tips ROI 198

ProBlogger

MARCH 25, 2012

This guest post is by Magdalena Georgieva of Hubspot. Not surprisingly, six out of the ten most popular pieces of content that HubSpot has shared on our Facebook page in the last 30 days are images. It’s a great tool for B2B companies, for which presentations have remained a powerful form of social media. Slideshare.

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Hubspot Marketing eBook Foursquare 49

Writtent Blog

OCTOBER 22, 2013

Sales specialists believe that it takes around 7 points of touch for a company to convert a lead into a customer – and if your product is expensive, your sales cycle could be even longer. In fact, HubSpot research has found that 92% of companies that blog multiple times a day have gained a customer through content.

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Metrics Blogger Hubspot SEO 67

Convince & Convert

MARCH 18, 2016

And speaking of today’s guest, I’m super, super excited to have here on Marketing Marvels, episode two, my good friend Hana Abaza, who is the marketing genius for one of my very favorite companies, Uberflip. We use it a lot at Convince & Convert, for our own company and also for our clients, and I’m fired up about it.

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Marketing Content eBook Joomla 60

Webbiquity SMM

JANUARY 5, 2016

Image credit: HubSpot. How to Build an Unbeatable Content Marketing Plan by HubSpot. The Storyteller by Content Magazine. 23 Types of Lead Gen Content to Put Behind Your Landing Pages by HubSpot. Jumpstart: The Guide To Growing A Startup With Inbound Marketing by HubSpot (on SlideShare).

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Content B2B Marketing Hubspot 60

Techipedia: Tamar Weinberg

JANUARY 5, 2011

How to Develop a Social Media Strategy: A Roadmap for Integration (Very Official Blog): Shannon Paul did an amazing job on this post that presents questions and answers that will help companies consider their goals for the creation of a social media strategy. Why not see how some companies are gaining from it right now?

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Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

JUNE 6, 2011

Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). Marty Weintraub – @aimclear.

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Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

SEPTEMBER 8, 2010

What percentage of Fortune 100 companies are on Twitter? How do B2B social media marketing practices differ from B2C companies? Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. 80% of companies are using LinkedIn as their primary tool to find employees. More than 1.5

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Research Social Media B2B Statistics 191