Remove influence

How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

As information flow is infinite, many find that it is of utmost importance to capture the attention of the select few who serve as influencers — these are the people who can actually stop their followers in their tracks to help spread your message.

10 Social Lessons for B2B Companies

Simply Measured

Here are ten social lessons for forward-thinking B2B companies. You could end up finding a new influencer or source of third-party content. Every company and audience is unique. You want to make sure you’re using your time to make the greatest impact for your company. .

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Trending Sources

Interview with Social Media Influencer: Trey Pennington

Social Media Citizens

HubSpot ranks his Facebook profile as one of the most influential in the world and his Twitter profile in the top 0.01%. G: How would you define a social media “influencer” and how do you measure influence? He’d probably think the modern man has gone plumb insane writing unending volumes on topics such as influence. People search for an absolute and once-and-for-all measure of influence, yet influence is relative and dynamic.

The 17 Best Social Media Management Tools

Webbiquity SMM

Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. Add multiple companies (as an agency or social media consultant may manage) and it borders on overwhelming. 17) HubSpot Social Inbox.

3 Ways to Engage Your Team and Improve Your Blog

Convince & Convert

To help us do this, we selected the blog, Behind the Seeds , from Canadian seed company Canterra Seeds. Make the Blog Part of the Company Culture Blog Rescue isn’t a series on company culture, but let’s address it for just a moment. Another great example is HubSpot.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.

The Right Way to Use Social Media for Influence Marketing

Convince & Convert

As the CEO, he now consults with at least 5,000 different companies on social media strategy and development , as well as being a keynote speaker and constant resource quoted in publications all over the world. How to use social media for influence marketing. HubSpot.

The Dirty Dozen Top 12 Social Media Mistakes to Avoid

Webbiquity SMM

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ).

9 Indispensable B2B Social Media White Papers

Published by Hubspot, May 2010. Radian 6 offers up tips, concepts, anecdotes, and examples to help you connect the dots between your B2B company and social media. White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information.

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Best Twitter Guides, Tips and Tools of 2010

Webbiquity SMM

Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. Which companies are really succeeding on Twitter, and how are they doing it? 8 Ways to Not Get ReTweeted by HubSpot Blog.

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Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity SMM

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Monday Morning Reads: Churnalism, Bubble Bursting, Influence Limits

Dave Fleet

to avoiding getting caught when the social media “bubble&# bursts, to reputation management, influence and lastly a couple of Google stories to round things out. BrandSavant: The Limits Of Online Influence. An interesting case study of influence apparently not working.

25 Social Selling Posts You Should Read

Koka Sexton

you and your key employees actively employ LinkedIn relationships, you will have many people within your sphere of influence and connections who could and would make an introduction for you. For many companies social selling is still relatively new. How to Be Found on LinkedIn.

9 Ways to Measure Content Marketing Success

Writtent Blog

As Interbrand points out , the value of your company probably isn’t measured in physical assets any more. Over the past 30 years, an organization’s true market value has shifted to include factors like web presence, reach, and digital influence.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

Which social media platforms are most effective at influencing buyer behavior? However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). Social Media Use in Big Companies.

The New Rules of Social Marketing and PR

Convince & Convert

Who would have thought getting fired from a major real-time information company would lead to a hugely successful career in marketing? How over-zealous influencer marketing can actually alienate your audience. It’s All About Now, Now, Now.

Best Business Blogging Guides and Tips of 2010

Webbiquity SMM

J-P De Clerck reports that less than half of companies have blogs, despite the fact that “blogs are real social media hubs and cornerstones of inbound marketing.&# 9 Awesome Ways to Market a Business Blog by HubSpot Blog. then provides tips for maximizing company blog success.

The Social Media ROI Debate

Webbiquity SMM

My own thoughts (for what they’re worth) on the matter are that: • It’s challenging to measure the true ROI of social media activities with any precision because social media is as much (if not more) about influence than direct action.

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How to Learn Social Media Marketing: 15 Blogs for Beginners


Quicksprout Neil Patel’s Quicksprout blog posts rus the gamut from how social signals influence search engine rankings to how you can build your blog audience. A Forbes Top-25 Forbes Social Media Power Influencer, Pam is strategic marketing leader in Seattle and a major Seahawks fan.

The Psychology of Marketing: 18 Ways to Use Social Proof to Boost Your Results

Buffer Social

Examples: an Instagram post or tweet about your product by a celebrity or influencer. Having industry experts take over your social media profiles can be a great way to tap into their influence and the positive association their followers have with anything they do (i.e.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Track brand mentions, study competitors, discover new key influencers, and create reports.

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The Silent Rise of LinkedIn to 500M Members: What Marketers Need to Know for 2018 [SSM069]

Buffer Social

It’s evolving into a thriving network of incredible content, influencers, and networking opportunities unmatched by other social media platforms. Before Pulse, LinkedIn didn’t offer users or influencers much in the form of organic content.

Why Is Social Media Important for My SaaS?

agora pulse

You can showcase your company’s culture or demonstrate your product’s worth. “At At its essence, a story isn’t really about your company. Your company is the construct, but the goal of the story is to create a connection with your customers.

How to Get Hired as a Social Media Manager (and Then Rock the Job Once You Have It) [SSM03]

Buffer Social

We had the privilege of speaking with HubSpot VP of Marketing Meghan Keaney Anderson about the specific attributes she looks for when hiring social media managers, as well as how a highly successful startup like HubSpot views social media marketing. People & companies we mentioned.

Why Social Marketers Need to Understand the Funnel (And How)

Simply Measured

Social media in business started out with the company intern posting on Facebook and Twitter because it was cool, new, and a marketing VP said “Hey, we should have a Facebook page.” For a B2B company, conversion can mean the user filled out a demo form and is routed to the sales team.

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Inbound Marketing vs. Content Marketing – What’s the Difference?

Writtent Blog

The absolutely official explanation for “inbound marketing” is that it was coined by HubSpot co-founder Brian Halligan in 2005. The basic idea of this approach is outlined in the graphic below: Image credit: Hubspot. What Does this Mean for My Company?

7 Facebook Marketing Case Studies


As your company invests in the social network for marketing, advertising, and branding, it’s useful to have a few examples of what others have done with the platform. HubSpot. State Bicycle Company. Largest 1-day revenue in company’s history.

5 Steps to Get Massive Engagement With Your Visual Content

Rebekah Radice

In a recent HubSpot survey, 65% of respondents admitted to being visual learners. To answer those questions and get a better look at the effect of visual marketing on social media, HubSpot teamed up with Market Domination Media to create the Infographic below. Influencers.

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter. While 78% of companies now have a dedicated social media team, only 26% integrate social media fully into their business strategies. HubSpot ). HubSpot ). HubSpot ).

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

For smaller companies, Meshfire, Sendible, and Hootsuite lead the pack. And for the midsize company, Sendible, Meshfire (again), and Oktopost are leaders. ” 10 Free Online Tools to Monitor Your Social Media Influence by NoPassiveIncome.

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How to Write a Blog Post Your Audience Can’t Resist Sharing

Sprout Social

If you’re curious about what Facebook considers to be clickbait, here are the two key points according to the company’s website: (1) if the headline withholds information required to understand what the content of the article is; and. (2) Mention Influencers.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). Five Types of Social Media Influencers by Intelegia.

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet –yet only 25% of companies offer social business training to their employees. 500 (fastest-growing companies) did so.

How 8 Departments That Aren’t Marketing Can Use Social Media

Buffer Social

Interested in seeing how every team within your company can use social media? Even if you’re not sharing employee salaries or company financials, you can still give your audience a peek behind the curtain by showing them how your product is made. tweet to their company Twitter handle.

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity SMM

500 companies use at least one major social media platform. ” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. Companies (including manufacturers) with an active social networking presence are growing much faster than those without one.”.

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How to Start a Blog: 8 Hacks to Skyrocket Traffic 1000% a Month

Writtent Blog

If you’re a marketer, you may have answered Unbounce , Kissmetrics , HubSpot and Moz. All of these publications have something in common, which is very little self-promotion of the company’s products. Write Content that Digital Influencers will Share. Company News

4 Video Contest Ideas to Boost Your Social Engagement

Convince & Convert

Marketers are responding with their wallets, with a plan to increase their mobile ad budgets by 65 percent to account for video , according to a recent infographic by Hubspot.

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6 Proven Strategies for Successfully Promoting Content Across Social Media

Buffer Social

Start by messaging the content manager or social media manager from the company that you’re interesting in working with on social media or email with a few valuable partnership ideas and what the benefits on both ends will be.

37 Free Marketing and Social Media Classes to Elevate Your Skills Today

Buffer Social

Identifying influencers and content curation possibilities. How power is shifting from companies and brands to consumers. Offered by : HubSpot. Created by : HubSpot. How social influence shapes behavior. How data fits into a company’s marketing strategy.

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A Marketer’s Guide to Starting Out on YouTube

Simply Measured

YouTube has over a billion users (almost one-third of all people on the internet) and, according to Hubspot , reaches more 18+ year-olds during prime time TV hours than any cable TV network. Remember to incorporate your videos into your company website.