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How to use AI analytics for targeted business decisions

Sprout Social

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 111
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ISM Mystery Trip 2017 Recap

Ignite Social Media

One charter bus later we arrived at our hotel and quickly checked in to head out for the day. And of course, let’s not forget the many markets and shops visited, as Igniters looked to sample some of the fine wines and wares of France. We were traveling to the City of Lights. The memories created will last a lifetime.

Hotels 109
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Ben & Jerry’s Throws One Heck Of An Ice Cream Social. Here’s The Recipe.

The Realtime Report

The brand’s 2012 Truck Tour , delivering samples of its Greek Frozen Yogurt – Tweet us! — Copley Square Hotel (@copleysqhotel) August 24, 2012. Connecting Online to Drive Real World Engagement. That “seamless” flow from website to Facebook or Twitter may end up on the road. One example?

Sample 180
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How to define and share your core brand values effectively

Sprout Social

With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur. She launched her career journey with an internship at a hotel by the beach. pic.twitter.com/mhoW5YcX6P.

Brands 127
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3 Simple Ways to Encourage Your Audience to Create More User-Generated Content

Pixlee

Offering a prize like a discount code, free sample, or access to exclusive brand news is one cost-effective way to incentivize users to participate in your contests. Sometimes, even a feature on the brand social account is enough, as people like to feel heard and appreciated by the companies they like.

UGC 52
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Are Brands Overvaluing Facebook and Twitter? Let’s Find Out

Convince & Convert

Edison (who is the exclusive provider of exit polling data for Presidential elections, among other things) is handling the research, and is using a rigorously controlled, randomly sampled panel of 3,000 Americans to produce The Social Habit. Also, Steve is a revenue consultant for early-stage technology companies , and a trustworthy Canadian.

Brands 114
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#DigitalPR Twitter Chat with Katie Paine

Proactive Report

I think Don would be disappointed that so few companies are doing it, but it is starting to happen. Q1a: Do you have any numbers on how many companies are doing it now? I’ve done more than a dozen dashboards, but that is a very selective sample. You need the big picture view. A: No, I wish I did. Those are the metrics.

Twitter 40