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B2B Marketing’s Editor-in-Chief on Making Community the Secret to Success

Oktopost

Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community. Meet Joel Harrison. He’s also an ambassador and evangelist for B2B more generally, and a regular speaker at conferences and at in-house marketing team meetings.

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Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo

Waxing UnLyrical

Early that year, the company underwent a rebranding, complete with a package, website, and slogan that went far beyond what they had previously offered. A few months down the road, the company connected with Natural Pawz , a natural pet store owned by husband and wife team Biff Picone and Nadine Joli-Coeur.

Startup 237
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8 Black Marketers Who Are Making Their Mark on the Industry

Likeable

population is Black, but only four Fortune 500 companies have Black CEOs , and Black folks only occupy 3.2 Throughout the past month, with the resurgence and increased allyship around the Black Lives Matter movement, companies have started to reevaluate their diversity and inclusion practices. percent of the U.S. Beverly Jackson.

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Profit and Purpose: How I’ve Built a Business That Prioritizes Both

Buffer Social

Some of our very first meetings were with our NGO partners, pen and paper in hand, listening to how they could benefit from business support. They told us they need more visibility, more volunteers, more resources, and more space to hold meetings and events. So, we looked for ways to support in those areas (more on that below).

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How STIL Grew an Instagram Community of Over 30K Followers

Later

We spoke to Marissa Grootes , founder of STIL , a purpose-led company that sells organizational products and planners. . Fast forward six years, and Marissa has built a successful business that’s been featured in publications like Fast Company and US Magazine, and has an engaged digital community. . Marissa: Consistency is key.

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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

Beauty brand Glossier does this flawlessly by listening to customer feedback, creating products to meet those needs and then posting about it. Host a giveaway. Format your contest to meet that goal. Did you meet your goal? This works for all companies, not only fashion. View this post on Instagram. Why/why not?

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15 reasons to love social media

Direct Marketing Observations

5) Need a good email marketing company ? In fact, I got to know someone from a pretty cool company just in the last 2 months, Thanks network. 6) How about a good social media monitoring company ? What’s great about this one particular company? Check out the 50 people that have hosted Hashtagsocialmedia.