Direct Marketing Observations

MARCH 31, 2011

We being the one’s that were there early on who experienced the magic of connecting with someone as smart as say Gavin Heaton or Tom Martin and having them host our social media tweetchat. At least that’s what companies wanted to know. Great for us but what about B2B ? There was always the missing component. An outcome.

ScoutLabs 159

ScoutLabs Conversation Radian6 Lithium 159

Webbiquity SMM

JANUARY 24, 2011

Monitor social media discussions of your company or product in real time? A free service for setting up, promoting and hosting Twitter chats. Lithium also includes response assignment and reporting tools. Lithium also includes response assignment and reporting tools. Create animations? Gather competitive intelligence?

Tools 206

Tools Social Media Lithium Sysomos 206

Convince & Convert

MAY 20, 2012

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. And the software companies themselves make it worse by not being specific about their capabilities and areas of focus. There are WAY more companies than this.

Crimson Hexagon 140

Crimson Hexagon Software Social Media Attensity 140

Jeff Esposito

APRIL 1, 2013

In our prep, Jim and I continued our on-going disagreement on whether a company needs to own the platform that they are keeping a community on. In this model, companies can tie members of their community to their database and know which of their customers or members are participating and what they are talking about. What say you?

Communities 42

Communities Jive Lithium Real Estate 42

Convince & Convert

JUNE 24, 2010

The Voice of the People Sure, infomercials include a lot of patter from the host (and his trusty sidekick, the otherwise-out-of-work-former-TV-hostess). Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. He lists nine steps its imperative for companies to take in order to “build enough social karma (yes, I said karma) to facilitate things like guest posting opportunities, retweets, likes, etc.&#. Social Media Strategy and Best Practices.

Social Media 257

Social Media Trendrr SM2 Alterian 257