article thumbnail

Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. How are goals and strategies for content marketing changing?

Research 257
article thumbnail

Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity SMM

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. Marketing leaders and their CEOs understand that it’s an efficient and effective way to get out their message.” ” So, Twitter is solidly locked as the second-best social network for B2B marketing, right? .”

B2B 348
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2023 Guide to Franchise Social Media Marketing

Hootsuite

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

article thumbnail

Vanity Metrics: Definition & Examples for Marketing

Hootsuite

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 A vanity metric is a social media metric that looks impressive at a glance but doesn’t necessarily indicate a company’s overall success in reaching its goals.

Metrics 107
article thumbnail

Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

Whether you work for a Fortune 100 company or a blogger who relies on revenue from your content to supplement your income, it’s important to think about what goes into your social media headcount. 2) Listening and Engagement Tools like Hootsuite, Curata, Sprout Social, Brandwatch. Identifying The Tools And Resources.

Blogger 266
article thumbnail

11 Time-Saving Social Media Collaboration Tools

Hootsuite

If there’s one thing social media marketers need more of, it’s time. Whether you’re on a five-person social team for an enterprise-level company or you’re a freelance social media manager , social media management is all about collaboration. Try Hootsuite Inbox 2.0 Try Hootsuite’s Inbox today.

article thumbnail

The 2024 Guide to Social Media Strategy for Executives

Hootsuite

Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. But how do you know if your content is enhancing what people think about your company?