An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. About Advocate Health Care. Advocate Health Care is the largest health system in Illinois and one of the largest health care providers in the Midwest.

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. About Advocate Health Care. Advocate Health Care is the largest health system in Illinois and one of the largest health care providers in the Midwest.

Importance of Social Media Training in Healthcare Industry

Social Media Marketing

Group of 18 to 24 year old are 2 xs more likely to use social media for health-related discussions than the group of 45 to 54 years. 60% of doctors say social media improves the quality of care delivered to patients.

How To Kill Relationships With A Slap In The Face

Waxing UnLyrical

As far as Rude Dude goes I will not be recommending him, his company or facilitating introductions for him any time soon. I don’t care how famous you are. I don’t care how powerful you are… or think you might be. I don’t care which boards you sit on.

Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. They started with the crisis in health care, an industry that consumes an astonishing $1.8 They said that the root cause of the health crisis hasnt changed for decades, and the medical establishment still couldnt figure out what to do about it.

5 Ways to Deal with Seasonal Dips in Search Engine Traffic

Adam Sherk

Major stories that emerge (such as Michael Jackson or the health care debate ) can bring large spikes in search traffic, but it’s common to see the numbers drop after May and not pick up again until September. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Social media news: Top 5 feat. LinkedIn’s Top Voices

Sherrilynne Starkie

Facebook is open its doors to French regulators to review how the company monitors racist, sexist or hateful content.

On the ROI of #compassion in the workplace. #MindfulSocial with Lisa Murfield

Janet Fouts

When something happens to an employee outside of work, how that company responds is representative of the company culture. Is today’s corporate culture mature enough to respond with compassion and care when employees are in need?

ROI 111

A 12 Word Social Media Policy

SocialFish

The biggest risk in health care social media is not participating in the conversation. Simply putting “find me on Facebook” or “follow me on Twitter” badges on your website does not equate with health care social media. If you chat about your company, identify abundantly.

CVS Sets Example For Social Media Strategy

The Social Media Incubator

“As a health care company, it’s time for us to take a stand and to put our customers, colleagues and patients on a path to better health,” the company said on their Facebook page. The company also posted their announcement on their Twitter page.

Hey PR pro! Are you using paid?

Sherrilynne Starkie

In addition, the most popular social media platforms are now publically-listed companies and are striving to drive ever-increasing shareholder value by earning ad revenues. You pay a publisher or social media company for placement.

4 Ways to Enhance Overall Business Efficiency Through Employees

Idaconcpts

For example, a health care assistant certificate program can improve someone related to that field by giving him or her the knowledge needed to enhance success. Health-minded Objectives. Beyond morale, establishing interoffice health incentives could enhance the business.

Is Your Online Community Changing with the Times?

SocialFish

Think about the way any great organization or company garners support from all sides, and takes everyone’s opinions into account. Two associations way ahead of the open community curve is the Society of Corporate Compliance and Ethics (SCCE) and the Health Care Compliance Association (HCCA).

6 Resources That Will Make You a Better Storyteller

Waxing UnLyrical

Together these seemingly disparate topics work together to tell the company’s story. If you want to use storytelling for internal communications, read about how Zappos motivates its employees to tell the company’s stories. Guest Post by Kristin Piombino.

#MyPillStory & the Anti-Baby App: Why Pharma Can’t Afford to Ignore Women’s Health on Social

Talkwalker SM

Women’s health is a massive topic online. Surveys have shown that looking up health information is one of the main reasons why women use the internet. Such data can help various departments within pharmaceutical companies to improve their products.

Hot Nonprofit Marketing Jobs This Week – February 16

SocialFish

We are searching for bright and passionate people who are excited to make an impact from day one and grow with the company to take on greater responsibility over time. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !

Travis Credit Union

SocialFish

This is a simple debit card account that connects to your mobile phone and the company website. This, therefore, means that you have an option to have it as part of your retirement account, or a Coverdell education saving account, or a health saving account.

Judge Confirms: You Have No Privacy. Get Over It.

Socialized

He was saying that our private information was already in the hands of credit card companies, health care providers, and so many other third parties, the notion that we control this information is flawed. My old boss, Scott McNealy, former CEO of Sun Microsystems, said , in 2003, “You have no privacy. Get over it.&#

When The Supremes Rang My Bell

Waxing UnLyrical

Because to be a part of the public relations profession… … working for an agency that does a ton of (great) work in the health care area… … be physically in D.C…

Summer Jobs for Teachers

SocialFish

Here are some tips that will go a long way in ensuring you secure a place in your desired company; List down all the skills you currently possess. Home care assistant. You may think that you need to be qualified as a nurse or even health care professional, but no.

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How to Write a Social Media Policy

Webbiquity SMM

Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not. If no one else is discussing a company, its employees almost certainly are. Position the company as an industry thought leader?

Google Living Stories – Just Snazzy Topic Pages or is Google on to.

Adam Sherk

Topic pages consolidate all of a site’s coverage on general, popular subjects such as specific news figures or companies. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Google 141

IBM’s Watson Engages Customers with Youtility

Convince & Convert

Our own Jay Baer was the host of this 3-day event, during which many exciting case studies and announcements where shared by companies leading the charge for smarter marketing. We talk about companies making themselves so useful that the customer cannot imagine a more valuable relationship.

Proving Value vs ROI in PR

Proactive Report

You need to establish the value equation for your company or client and provide results that meet that framework. Here’s one example of how it is being done in the health care sector. 2014 will see more emphasis on reporting PR results.

ROI 77

Is Your Executive on Twitter?

Koka Sexton

I got a message today about a website that shows the Tweets from some of the executives of the largest companies in America. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter?

Koka Sexton dot Com

Koka Sexton

I got a message today about a website that shows the Tweets from some of the executives of the largest companies in America. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter?

How to Use Data to Tell a Stronger Story

Convince & Convert

For example, maybe you conducted a study on trends in product development over the last five years and found in the last year, there was a major influx of software products for geriatric care introduced to the market.

Data 127

Study: Facebook Fan Pages are Great Marketing Tool for Businesses

Bill Hartzer

Companies that use Facebook and Facebook fan pages to market their company to potential clients can increase sales, word-of-mouth marketing and client loyalty significantly among a subset of their clients, according to new research from Rice University’s Jones Graduate School of Business.

Study 156

Bayler Healthcare System Takes A Leap Into Pinterest: Interview with Ashley Howland (Part 1)

Diva Marketing Blog

About Ashley Howland is the social media manager for Baylor Health Care System. You’re right; health care was very slow to adopt social media. We have now embraced it and are using it to inform and educate the public with credible health information.

System 100

Is your Organization Capable of Unorthodox Thinking?

SocialFish

Originally an online network for physicians, it tapped the value of physicians’ case-based discussions for industries that did business with health care to create a new corporate services business line. The New Competence of the Knowledge Age.

Career Advice for Writers: How to Become a Copywriter

Writtent Blog

The US Bureau of Labor Statistics is predicting strong job growth in this area, and studies find that companies are desperate for digital marketing talent. Image source. So, you’re thinking of a career as a professional copywriter.

Teamwork makes the dream work: Sprout Social Philanthropy Week 2018

Sprout Social

At Sprout, our company values include championing diversity, equity and inclusion, and an important piece of this is using our resources and our privilege to support the communities where we live and work. For Philanthropy Week, every team member had the option to join a team supporting one of 13 different nonprofit organizations, with causes ranging from mental health to immigration and criminal justice reform to increasing opportunities for women of color to pursue careers in STEM.

More Thoughts on Thought Leadership

Buzz Marketing for Technology

Link to Original Audio Source Link to FULL Transcript Signup for this Podcast Series About Bob Bob Buday is a co-founder of The Bloom Group and has been a researcher, marketing strategist, and writer for consulting and IT companies for 15 years.

How to develop Thought Leaders

Buzz Marketing for Technology

Link to Original Audio Source Signup for this Podcast Series About Bob Bob Buday is a co-founder of The Bloom Group and has been a researcher, marketing strategist, and writer for consulting and IT companies for 15 years.

How To 130

Help Me Find My Next Job?

Ari Herzog

I’ve applied to several job vacancies over the past week including social media manager at a national retail chain, government affairs director at a pharmaceutical firm, marketing and communications coordinator for an urban affairs organization, communications manager for a health care advocacy organization, and chief of staff to a university president. Please let me know if you think I’ll be a fit at your company or if you have any ideas.

Top Skills for 2016 from LinkedIn

Proactive Report

Since LinkedIn has access to the hiring data of millions of companies and professionals across the globe, it stands to reason that we should pay attention to their insights. One agency had a stellar study on health care but when they first released it they got zero media interest.

5 Steps Required to Building a Best Practice Digital Analytics Function

Convince & Convert

Fortunately, that’s becoming a smaller group of individuals as progressive companies up and down the Fortune 500 list see mining digital and social data as an essential part of the marketing function. Some of the elements may exist within your company, but many do not.

Proceed with Caution When Being Active on Social Media Sites

Saying It Social

In light of this weekend’s events, you may be tempted to voice your opinion (whether positive or negative) of the health care reform bill. If your religion is an important aspect of your identity then just be careful not to overwhelm others who don’t share your viewpoints. “According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence.

How to Leverage the 80/20 Rule for Blogging Success

ProBlogger

In 2002, then-CEO of Microsoft Steve Ballmer announced that the 80/20 rule was not only applicable to the company’s product features – it applied to bugs, as well. United States Medical Care. This is a guest contribution from ProBlogger expert Jerry Low.

3 Angles to Create Magnetic Content with the Triangle of Relevance

Convince & Convert

The products, services, company mission, goals, or people relevant to the business or organization. Company. Health care support services. Guest post from Angie Schottmuller , an interactive Jedi, e-commerce expert, and multi-channel strategist at Interactive Artisan. What makes online content great? Is there a tangible metric, or is it purely subjective? I think it comes down to relevance. The more relevant the content appears, the more magnetic it becomes.