Sprout Social

JUNE 1, 2022

But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. One great example of a function closer to the bottom of the funnel that could be a force for great collaboration with social teams? Lifecycle marketing.

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Team Marketing Collaboration Hubspot 115

Keyhole.co

NOVEMBER 7, 2023

This is where the value of Twitter hashtag analytics becomes priceless. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy.

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Hashtag Analysis Twitter Sentiment 52

Socialmedia.biz

MARCH 25, 2021

A company or a person posts a Tweet or an Instagram post that links to a piece of content, followed by a dozen (or unbelievably, sometimes more) hashtags. However, that isn’t meant to be a statement on the effectiveness of hashtags in general. Hashtag usage can be extremely rewarding, but only when it’s done in a smart way.

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Hashtag Brands How To Conference 78

Webbiquity SMM

NOVEMBER 27, 2018

Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. Case in Point: Event Marketing. Remind People How Useful It Is.

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Team Marketing B2B Eventful 160

Firebelly

FEBRUARY 8, 2016

We’re excited to announce that Heather Chapman has joined the Firebelly team as a social media manager. Most-used hashtag: #MyKindOfCrazy. The post Heather Chapman Joins The Firebelly Team appeared first on Firebelly | Social Media Marketing & Management Company. Get to know a little bit about her below!

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Team Social Media Management Hashtag Social Networking 0

agora pulse

NOVEMBER 7, 2019

Are you on a social media team? Social media management takes a team—even if you only manage a handful of agency clients or collaborate with colleagues throughout your company. Need a hand getting your team members on board with an approval workflow? No need to email or Slack your team members to find out.

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Process Team Social Media Social Media Management 70

SocMed Sean

MAY 30, 2018

Today’s guest post comes from Eric Czerwonka , an entrepreneur and co-founder of Buddy Punch , a software company founded in 2013 that provides time tracking solutions for startups, companies with employees, as well as anyone with a remote team to manage. Homing in on Hashtags. Separate Departments.

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Social Media Hashtag LinkedIn Instagram 232

Convince & Convert

DECEMBER 15, 2023

Strategically use hashtags to gain visibility Hashtags aren’t dead , as most people want to believe. There were days when each Instagram or LinkedIn post had 15 or more hashtags and people used them based on popularity and what was going viral. But the way you use them has changed. Now, it’s completely different.

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SEO Social Media Strategy Hashtag 154

The Realtime Report

JULY 24, 2014

Following their impressive World Cup ad campaign, Adidas has teamed up with Champs Sports to create four different online shows that will air only on Champs Sport’s Instagram page. adicolorTV first debuted last Friday and at least 25 episodes will run on Instagram over a six week period.

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Sports Team Instagram Tumblr 172

Sprout Social

JANUARY 10, 2024

Mishandling complaints could harm your company even more than the complaint itself. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints.

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Reputation System Brands Knowledge Base 102

Convince & Convert

JUNE 12, 2014

The Purdue University Football team is taking the spirit of celebrating student superfans to a new level by offering an exclusive opportunity to be featured on the team’s helmet during the special September 27 “Social Media Game” against Iowa. What can we learn from these sports teams embracing social media? Hey @LifeAtPurdue.

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Team Features Sports Case Study 146

Convince & Convert

JULY 30, 2015

Hashtags are a great tool to track conversations about brands, companies, or events. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience. Let’s take a brief look at the performance of the tournament’s official hashtag. Tournament-Related Hashtags.

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Hashtag Analytics Campaign Social Media 60

Buffer Social

NOVEMBER 20, 2018

The company sells non-GMO verified, seasoned frozen vegetables and its products are now available in popular retailers such as Costco, Bristol Farms, Kroger, and more. In 2014, Tommy’s Superfoods was born. We made it a ‘movement’ that people could engage with and participate in,” said Amber.

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Hashtag Campaign Brands Retail 100

Social Media Strategies Summit

AUGUST 10, 2023

ERANow #WomanCorp @eracoalition ♬ original sound – gabs The campaign saw Pizzolo start a company — known as WOMAN Corp — to highlight the coalition’s claim that “the American government protects corporations constitutional rights more than the rights of human women.” Visit [link] to ask your senator to remove the time limit on the ERA.

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Influencer Campaign Marketing B2B 186

Sprout Social

OCTOBER 18, 2023

This was particularly helpful for software company Goally. By using Sprout’s Social Listening solution, Goally’s social team connected with relevant influencers who had a major impact on their growth. This is especially important when your company makes big moves. Add your website links.

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Examples Social Media Sentiment Influencer 119

Sprout Social

JUNE 7, 2022

“Social media has become a key platform for investor relations professionals to gauge important conversations around their company and the broader market. Businesses like Expensify use this opportunity to reinforce their brand stance as a public company. Request social team feedback.

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Strategy How To Hashtag Team 112

Webbiquity SMM

DECEMBER 6, 2022

Consistently creating posts with punchy copy plus eye-catching imagery and the optimal mix of hashtags isn’t easy, but without the effort, you content will get lost of the deluge of text and graphics shared every day. Look outside the company for help with interviewing, writing, and technical production. 575,000 tweets published.

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B2B Social Media Marketing Influencer 225

Twist Image

MARCH 17, 2012

Companies are now using hashtag marketing strategies as a way to create attention by rewarding those who are willing to shill for them (more on that here: DigiDay - Has Hashtag Marketing Arrived? ). What do you think about hashtag marketing? hashtag marketing. hashtag marketing. Tweet this, get that.

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Hashtag Social Graph Marketing Loyalty 103

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

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Strategy Sentiment Marketing Analysis 126

Buffer Social

MARCH 5, 2021

She's the Social Media Manager at Southern Elegance Candle Company (SECC), a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for. Southern Elegance Candle Company is a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for.

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Company Social Media Instagram Social Media Management 89

Keyhole.co

APRIL 3, 2024

Picture these lists as your curated channels, focusing on the accounts that bring value to your feed, whether they’re competitors, team members, or industry influencers. It should mirror your company ethos and identity. Highlight what your company does best, and don’t be shy about letting your firm’s personality shine through.

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Strategy Twitter Tips Marketing 52

The Realtime Report

FEBRUARY 17, 2022

It is advisable to provide your small creative team with complete control over a TikTok application for the best results to submit films rapidly and boost their chances of going viral. Make Use of Hashtags. A brand’s hashtag strategy should include one to two trending hashtags and two to three specialty hashtags.

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Brands How To Hashtag Influencer 91

Keyhole.co

NOVEMBER 16, 2023

Employee testimonials are simply the thoughts and opinions shared by your current or past employees about your company. These testimonials can be both positive and negative and can relate to any aspect of the employee’s interaction with the company, such as management issues, salary, benefits, company culture, team hierarchy, etc.

Brands 52

Brands Reputation Hashtag Social Media 52

Convince & Convert

DECEMBER 5, 2017

Customer expectations, network features, and, as a result, business responsibilities have grown, creating pressure on the different teams responsible for handling social channels. The effort is called Force Of Nature : It tells the stories of women outdoors, features female-oriented adventure gear, and of course, boasts a hashtag.

Social Media 208

Social Media Marketing Team Upcoming 208

Sprout Social

AUGUST 4, 2022

They turn to social platforms to learn new skills, network, research companies and search for jobs. To build a strong social recruitment strategy, determine how your team’s needs and your ideal candidates’ requirements intersect. If your company has a remote work policy, show how your team members work effectively from anywhere.

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Examples Social Media Skills Team 98

Buffer Social

AUGUST 23, 2018

To get started, we teamed up with LinkedIn to share with you tried and true tips on how to leverage one of the most valuable online resources for your business: your LinkedIn Company Page. With this simple 5-step strategy your business can accelerate the growth of your Company Page by up to 600 percent. – Company size.

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LinkedIn Company Tips RSS 104

Sprout Social

MAY 26, 2022

While other social platforms require adaptability in order to share the latest information from your company, TikTok also requires you to stay up to date on the latest memes and trends so you can incorporate them into your content,” McNitt notes. Consider trending and branded hashtags. @Chris Negich #Gymshark #GymTok #gymhumor. ?

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Examples Campaign Tips UGC 141

Pixlee

DECEMBER 11, 2017

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Adidas – #ORIGINALis.

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Hashtag Campaign Committee Apparel 45

Sprout Social

SEPTEMBER 14, 2023

They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. And Zara’s robust creator strategy is a great example of how diverse creators can provide actionable and personal “how-tos” using a company’s products. Their team is also extremely engaged on social. Figo’s #yesfigopets.

Strategy 121

Strategy Brands Content UGC 121

Oktopost

NOVEMBER 16, 2022

Quiet quitting has become a big buzzword and is certainly more than a social media hashtag. Together, they tackle how leaders can quell quiet quitting and what to do if you suspect you have a few quiet quitters on your team. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary.

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B2B How To Apple Price 118

Sprout Social

AUGUST 8, 2023

This includes captions, hashtags, sound clips and other identifying factors on the videos. This will be one of the most important parts of TikTok SEO and ensuring your videos are shown when someone searches for relevant keywords or hashtags. Your social media team needs to do the same with your TikTok.

SEO 92

SEO How To Hashtag Engineering 92

Buffer Social

SEPTEMBER 20, 2022

Everyone across the company dropped their work, canceled all meetings, and spent a week working on projects that weren’t on our roadmap. We’d previously run hackathons and paper-cut sessions where the engineering teams would put time aside to work on projects outside of their typical day-to-day work.

Features 82

Features Project Hashtag Analytics 82

Sprout Social

FEBRUARY 18, 2020

Have you ever Tweeted at a company and received radio silence? That must’ve been frustrating and impacted how you now perceive the company, whether or not you realized it at the time. All of the networks, brand keywords, search results and hashtag campaigns show up in the real-time Inbox. Brand hashtags.

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Social Media Strategy Brands Airlines 134

Hootsuite

JUNE 29, 2023

Bonus: Download your free, customizable healthcare-focused social media guidelines template to quickly and easily create guidelines for your team. A social media policy details how the company should be portrayed on social media platforms. When your team follows best practices, other professionals want to collaborate with you.

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Guidelines Template Templates Social Media 78

Keyhole.co

FEBRUARY 16, 2024

Cost per month: Individual – $89 Team – $189 Pro – $259 Advanced – $549 Enterprise – Starts at $833 Campaign – Custom 2. Cost per month: Individual – $79 Team – $149 Pro – $199 Enterprise – $399 4. The company also streams live on the platform. The company intensively invests in paid ads on YouTube.

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Analysis YouTube Tools Strategy 52

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Relevant hashtags. You could do basic social monitoring manually—checking each social network individually for mentions, keywords, hashtags, and so on. Mentions of your competitors.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Oktopost

FEBRUARY 3, 2020

And since Instagram can seem especially daunting for a B2B company (because, let’s face it, a photo of a product or service is boring), we’ve put together a few starter tips that can have a major impact on your Instagram effectiveness. Connect with other B2B companies in your industry with a similar audience profile.

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B2B Instagram Hashtag Meme 124