Oktopost

FEBRUARY 3, 2020

And since Instagram can seem especially daunting for a B2B company (because, let’s face it, a photo of a product or service is boring), we’ve put together a few starter tips that can have a major impact on your Instagram effectiveness. Connect with other B2B companies in your industry with a similar audience profile.

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Buffer Social

MARCH 5, 2021

She's the Social Media Manager at Southern Elegance Candle Company (SECC), a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for. Southern Elegance Candle Company is a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for.

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Keyhole.co

JANUARY 24, 2024

However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. By tracking social media trends , the brand is smart and quick to get ahead of viral memes and trending topics. million LinkedIn: 170K (‘The Wendy’s Company) TikTok: 1.7 Wendy’s food has hordes of ardent loyalists.

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Sprout Social

NOVEMBER 28, 2022

Clothing company Rawson used this format to better understand customer preferences. Chicago brand Lost Girls Vintage created a countdown to promote their holiday dress shop—especially enticing for a company with exclusive, limited vintage stock where you have to shop fast. Share a trending meme. Promote a discount with stickers.

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Sprout Social

MAY 26, 2022

While other social platforms require adaptability in order to share the latest information from your company, TikTok also requires you to stay up to date on the latest memes and trends so you can incorporate them into your content,” McNitt notes. Consider trending and branded hashtags. Research trends. TikTokDance. motivation.

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Sprout Social

AUGUST 8, 2023

This includes captions, hashtags, sound clips and other identifying factors on the videos. This will be one of the most important parts of TikTok SEO and ensuring your videos are shown when someone searches for relevant keywords or hashtags. Plus, highly-used hashtags can appear in search results, improving your SEO ranking.

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SEO How To Hashtag Engineering 92

Sprout Social

MAY 10, 2022

About 62% of consumers agree brands and companies that don’t have a strong social media presence won’t succeed in the long run. Along with using social media to discover new products, 80% of consumers expect companies with a social media presence to interact with their customers in meaningful ways. What is brand marketing?

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agora pulse

JANUARY 14, 2020

TikTok is for sharing fun, meme-related videos. Hashtag challenges. According to the hashtag’s page on TikTok , that number has since swelled to more than 335M views. Dance challenges are popular on TikTok, with over one billion views for the hashtag #DanceChallenge alone. Piggyback off an existing hashtag.

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agora pulse

OCTOBER 6, 2020

In a study by Horizon Media, 81% of millennials expect companies to make a public commitment to good corporate citizenship. Remember to use hashtags like #photocontest so your initiative is searchable. Why not team up to offer your new clients a discount at a local restaurant or help a charity promote their campaign?

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Ignite Social Media

APRIL 2, 2020

app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. A mixture of behind-the-scenes moments and odd memes have made them the “boomer darlings” of the youth-focused app. Its origins here in the West can be traced back to 2014’s Musical.ly

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Social Media Strategies Summit

OCTOBER 3, 2019

In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. The app’s parent company. In 2018, fashion brand GUESS launched the Guess #InMyDenim challenge , encouraging fans to post videos using the hashtag while wearing GUESS clothing.

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Later

FEBRUARY 16, 2021

Despite having their photo shoot canceled due to COVID-19 restrictions, the company, known for championing body positivity, quickly pivoted their strategy. From the “how it started, how it’s going” meme to the Dolly Parton challenge, there were so many trends to get creative with. TIP: Research your challenge hashtag in advance!

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Sprout Social

AUGUST 4, 2022

They turn to social platforms to learn new skills, network, research companies and search for jobs. For example, you might need someone with a keen eye for detail, while job seekers might prioritize companies with a hybrid work model. In fact, many care about a company’s culture and mission more than high salaries.

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Likeable

SEPTEMBER 3, 2019

So, plan ahead, but recognize that you never really know what’s coming next—so be ready to react quickly to current events, memes, and the like. Similarly, it makes sense for food brands to post about the Instagram egg , but it may seem forced if a software company tried to leverage that meme for content.

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Ignite Social Media

AUGUST 23, 2016

Some trends, such as #Sharknado3, make a lot more sense for a tortilla chip company than they do for an insurance company. While some social media trends are family-friendly, such as #FirstDayOfSchool, other trends are decidedly less so, like memes relating to Harambe. Will my audience understand the trend?

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Trends Social Media Brands Hashtag 60

Hootsuite

JANUARY 22, 2020

Without an active presence, your company may be forgotten, lose customers to competition—or worse, look neglectful. That includes keywords, hashtags, mentions, and messages for your brand and competitors. Specific hashtags and/or keywords. But that doesn’t make social media management any less important. Get the template now!

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Buffer Social

JANUARY 20, 2022

Source ) March 20: International Day of Happiness Spread some happiness today by sharing a funny meme that always brightens your day or creating a hashtag (like #whatmakesmehappy) and featuring things that make you and your team happy. Ask your followers to join in and use the hashtag for some great user-generated content, too.

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Likeable

MARCH 26, 2019

Challenges are the norm, usually grouped together with a hashtag. Memes : TikTok even has its own meme videos that simply catch on. Partnering with an influencer can be as simple as vetting a TikTok star to work with (the company itself has a catalogue of its own to choose from). Thanks to its Musical.ly Who’s on TikTok?

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Meme Marketing Authentication Feed 111

Keyhole.co

JANUARY 18, 2024

For example, here’s what the “link in bio” looks like for FrameStores, a company that deals with picture frame materials. For instance, Pumpkin, a pet insurance company, makes good use of its link in bio without making its profile appear too crowded. You don’t really need your Instagram bio to lead to one page (e.g., your website).

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Sprout Social

DECEMBER 19, 2019

Social media is always changing and evolving, whether it’s social media demographics , the latest trends and memes or new algorithm updates. Tweets and memes are taking over Instagram. In fact, there are several accounts dedicated specifically to memes and other brand accounts that bring them into their marketing strategy.

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Pixlee

SEPTEMBER 9, 2019

Trendjacking is a strategy used by brands in almost every industry and companies ranging from small, local business to large, international corporations. Trendjacking is the practice of jumping in on trending topics, hashtags, events, or memes. Make Sure You Understand the Meme’s Full Context. Give it Your Original Touch.

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Sprout Social

OCTOBER 16, 2018

Through hashtags, such companies can create a powerful army of brand advocates to shout them out time and time again. Brands like Colourpop promote their unique hashtag heavily, including in their Instagram bio… …and on their homepage, where selected images have a chance to get featured via their on-site lookbook.

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Industry Social Media Hashtag Instagram 101

Oktopost

SEPTEMBER 13, 2022

Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. Build brand awareness: Social media is a cost-effective way to increase brand awareness for your financial services company. But what platforms are best for financial services?

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Platform Social Media Insurance Education 84

Keyhole.co

MARCH 7, 2023

Social media monitoring has become essential to any company’s digital marketing strategy. It involves using specialized software tools to monitor brand mentions, hashtags, keywords, and other relevant metrics, to gather insights and data about a brand’s online reputation, customer feedback, and overall social media presence.

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Hootsuite

MAY 18, 2023

For brand partnerships, consider companies that have similar values to yours, or products that are complementary. 79% of TikTok users say they like it when brands come up with challenges, trends, and memes they can join in with. It is owned by the same parent company as TikTok, so it has everything you need to create viral content.

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Sprout Social

AUGUST 11, 2020

Providing fans with a team or game-specific hashtag to publish to. As noted in our #BrandsGetReal survey, companies shouldn’t shy away from taking a stand on social and political issues. Embracing memes and humorous content. Meanwhile, major team accounts aren’t afraid to jump on the meme bandwagon.

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Likeable

MARCH 31, 2021

From hot takes to memes to posts about new products and sales, our feeds are packed to the point where it’s nearly impossible to ever catch up. Social Monitoring: Social monitoring will give you the basics—things like engagement rate, relevant hashtags, or number of mentions. Brands (and people!) Recruiting & Influencer Sourcing.

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Sprout Social

MAY 3, 2022

Their recommendations range from excluding cannabis-related hashtags on posts, not putting dollar signs in your copy, or not using creative that depicts cannabis consumption. Can we RT this and show up as much as we RT memes laughing at stereotypes of our people? 4 brands elevating their cannabis social media content.

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Ignite Social Media

APRIL 17, 2018

Social media is now a massive world full of brand advertising, memes, news, influencers, and even movements to demand social change. They made the mistake of trying to trademark the hashtag and created a line with that same name, later saying they had planned to donate 100% of the proceeds, but people weren’t happy.

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Engagement Tips Brands MySpace 87

agora pulse

JUNE 20, 2018

There’s a reason that inspirational memes and quotes float around on a daily basis. Some companies use this in the product development phase to decide which products to invest in making in the first place. Don’t Forget the Hashtags! Don’t do this too often, but it’s good to add from time to time.

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Types Questions Instagram Sports 98

Hootsuite

OCTOBER 19, 2022

Depending on their location, some companies and creators can build out their own TikTok storefronts that allow users to browse and purchase directly within the app. Embrace hashtags and keywords. Hashtags and keywords tell the algorithm what your post is about and help users find it. flextape #philswift #funny #meme #tiktok. ?

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Sprout Social

NOVEMBER 23, 2022

Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. There’s a reason 68% of marketers say their company has an advocacy strategy. From deep thought leadership to relevant memes commenting on industry insights, content is powerful.

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LinkedIn Tips Curation Training 111

Adam Cohen

JULY 19, 2010

I’m honored to be included among company like this, and from participating in prior sessions I’m looking forward to hearing from some passionate folks. You can follow along with the hashtag #SM69 (for the 69th time they have had this weekly discussion). More about this blog here. Thanks for dropping by.

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Social Media Disqus Web 2.0 Badge 219

Pixlee

JULY 3, 2019

The apparel company uses AI for purposes that extend beyond product innovation. This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. Airbnb has come a long way from a small startup to a huge company that millions of people use globally.

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UGC Brands Apparel Content 59

Buffer Social

NOVEMBER 7, 2017

I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. Using both hashtags and location tag drives the most engagement. Using both hashtags and location tag drives the most engagement. Using hashtags and location tag helps people discover your Instagram posts.

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Sprout Social

SEPTEMBER 30, 2021

For example, TKMaxx encourages fans and followers to share their latest purchases on Instagram through their branded hashtags. Healthy snack company, Graze did just that. A mention of your branded hashtags to encourage user-generated content. What are the best practices for selling on Instagram? Inject your brand’s personality.

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Instagram Bazaarvoice Retail Feed 109

Later

NOVEMBER 13, 2019

From the “no-edit edit” to homemade memes and the obsession with carousel posts, your Instagram feed is about to become more creative than ever. . Whether they use a branded hashtag like Airbnb or curating their whole feed from their community of influencers and ambassadors like Mejuri, UGC is here to stay! .

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