Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. This strategy helped me survive 13 major layoffs at one company alone. Research past events if the event organizer has hosted the same or similar events in the past. What social networks are they using to communicate with other attendees, sponsors and event hosts?

Hosting 90

Hosting Eventful Tips Training 90

Twenty4 Social

NOVEMBER 17, 2020

10 Steps To Hosting A Viral Giveaway or Contest. Learn 10 Steps To Hosting A Viral Giveaway or Contest! 10 Steps To Hosting A Viral Giveaway or Contest”. I think this is why I remain a huge fan of hosting contests and giveaways. The impact that social media is having for businesses today. That is the power of a contest.

Hosting 52

Hosting Collaboration Template Templates 52

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Highlight company culture with behind-the-scenes footage.

Types 145

Types Social Media Microblogging Overview 145

Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

Discount 127

Discount Marketing How To B2B 127

Social Media Strategies Summit

JANUARY 5, 2022

When done right, Instagram marketing can benefit your small business in several ways. Many marketers make the mistake of jumping straight to the content creation process. For instance, marketers focused on increasing brand awareness want to keep close tabs on post reach, impressions, and link clicks. Leverage the Right Hashtags.

Small Business 204

Small Business Instagram Platform How To 204

Sprout Social

SEPTEMBER 8, 2021

Users can host these conversations in an audio chat room called a “Space” and invite other users to participate. If someone you follow is hosting Space or a Speaker in one, it’ll show up as a purple bubble at the top of your timeline for the duration of the conversation. Why use Twitter Spaces? Invite speakers.

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Conversation Twitter Hosting Upcoming 135

Keyhole.co

DECEMBER 26, 2023

Most cola and energy drink companies began with a product-forward attitude. Kratin Daeng was marketed toward the more rough-and-tough truckers and workers. market share. Each of these enterprises is wildly successful and has millions of followers online, thanks to Red Bull’s marketing strategy.

Social Media 52

Social Media Strategy Sports Meme 52

Hootsuite

FEBRUARY 13, 2023

Some hashtags feel like quaint relics of an internet past. But there’s one throwback hashtag that will never go out of style: #TBT. Maybe it’s because this hashtag comes with nostalgia built right in, but the #TBT (or #ThrowbackThursday) hashtag somehow never gets old. What does TBT mean?

Brands 145

Brands HootSuite Hashtag Instagram 145

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. Make your sale invite-only For certain target markets, exclusivity makes sense.

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Examples Campaign Discount Marketing 92

Later

JUNE 28, 2021

LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? B2B marketing does exactly what it says on the tin. As a result, they don’t need to market to everyone.

B2B 88

B2B LinkedIn Marketing How To 88

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends.

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Influencer Brands Collaboration Authentication 103

agora pulse

DECEMBER 16, 2019

New to the world of social media marketing or just need to ensure you’ve got the basics down? Here’s your informative walk-through of social media marketing. So, whether you are just getting started in social media marketing or just want to make sure all your bases are covered, this guide will be a good place to start.

Social Media Management 127

Social Media Management Social Media Hashtag Marketing 127

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. retail market from a downturn.

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Retail Social Media Brands Tips 104

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

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YouTube HootSuite Marketing Video 145

Hootsuite

JANUARY 4, 2023

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started? What is social media marketing? A whopping 4.74

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Keyhole.co

JUNE 7, 2023

So, let’s take a look at a few digital marketing tips that’ll help you create content that considers branding specifics (aka, synchronized messaging and end goal) in mind. Use lead scoring models to gain more visibility into your customers The success of a marketing campaign depends on how well you know your customers.

B2B 52

B2B Tips Brands Marketing 52

Socialmedia.biz

NOVEMBER 3, 2020

If you are not sure where to connect, try ads or product pages that refer to particular keywords, hashtags or promotions on your Instagram site. If your company name is longer, shorten it to one that your customers would know. Find marketing partnerships and co-marketing strategies with other firms to build up the Instagram following.

Instagram 118

Instagram Hashtag UGC Social Networking 118

Keyhole.co

MAY 9, 2023

Besides, the platform offers advanced features and advertising capabilities that can help generate brand awareness, attract target audiences, and drive high engagement, making it a powerful marketing tool. However, with over 2 million brands leveraging this platform for marketing, it’s challenging to stand out from the crowd.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Unmetric

JUNE 25, 2019

Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Unmetric also provides a host of features that will help you analyze your brand’s social media performance on Instagram and make better marketing decisions. Owlmetrics.

Analytics 130

Analytics Instagram Tools Metrics 130

Hootsuite

APRIL 3, 2023

Put on your best sweatpants and try out these 16 engagement posts on Facebook to become the hero of your own marketing story, er, strategy. Host a giveaway Free stuff: You like it, I like it, everybody likes it. Improve your marketing and social media content strategies (beyond Facebook) based on what you learn.

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Engagement UGC Facebook HootSuite 110

Convince & Convert

OCTOBER 22, 2021

What if your company could become a part of employees’ daily routines? By tapping into a daily habit that already exists, you can create social advocacy and amplify your marketing efforts. ” The best way to do this is by not only communicating but also demonstrating the benefits of sharing company content on social. .

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Survey How To Education Hotels 125

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

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Influencer Trends Marketing Guidelines 145

Socialmedia.biz

AUGUST 14, 2018

Marketing can be an arduous and expensive process but it doesn’t have to be that way. With a daily active user base of over 500 million, Instagram is a great platform that you can use to market your restaurant or café. But that doesn’t mean that hashtags are useless now. But there’s a catch; over 95 million posts are made daily.

Instagram 64

Instagram Marketing How To Hashtag 64

Sprout Social

OCTOBER 4, 2022

If you’re looking to step up your content marketing and reach on LinkedIn, then creator mode may be the solution you’re looking for. So if you’re looking for ways to improve your LinkedIn marketing strategy , read on to learn how to use LinkedIn creator mode for your brand. Toggle this button to activate creator mode. Click Next.

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LinkedIn How To Newsletter Hashtag 124

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. Marketing Charts ). Marketing Charts ).

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Social Media B2B Marketing SEO 245

agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans.

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UGC Hashtag How To Meme 139

Direct Marketing Observations

DECEMBER 8, 2011

The format was pretty simple, we would find a killer, compelling host in the social space, like a Beth Harte who was our very first host, and we’d pick a killer, topical, compelling, subject. When Jason first called me, he was looking for ways to brand his previous company. So what have I learned? No two are the same.

Social Media 218

Social Media Hosting Hashtag Collaboration 218

Hootsuite

SEPTEMBER 10, 2019

While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. There are many reasons to host social media takeover. If you can find a takeover host that speaks to your target demographic, chances are higher they’ll be interested in hearing more from your brand. Increase exposure.

Social Media 111

Social Media How To Hosting Hashtag 111

Convince & Convert

AUGUST 28, 2015

Over ten years later, the occasion has become increasingly popular on social media, with companies sharing a range of adorable photos, contests, information about charitable partnerships, and dog-friendly offices. So, which companies put their best paw forward? Look no further than these five examples. Petco’s Adorable Pup. IToA4z5NjH.

Company 60

Company Apparel Transportation Social Media 60

Buffer Social

MAY 2, 2017

Science plays a key role in marketing, especially the science of psychology. We have written about the 15 psychological principles in marketing and studied seven social media psychological research. The use of social proof can be found in many areas of both offline and online marketing. Social proof. Let’s get started!

Marketing 111

Marketing Influencer Instagram Trends 111

Buffer Social

NOVEMBER 12, 2019

Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Inspiring examples of Black Friday / Cyber Monday marketing. The hashtag campaign “Opt Outside” has been a hit. .

Social Media 67

Social Media SMS UGC Marketing 67

Buffer Social

OCTOBER 1, 2018

In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. A great place to start is by hosting photo contests where your customers can submit (or share with your branded hashtag) photos of your brand to win prizes.

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Organization Flipboard Social Media Company 108

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Social listening also helps you keep tabs on the social media sentiment toward your company and products. The Benefits of Listening.

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Tools B2B Sentiment Notification 116

Pixlee

AUGUST 28, 2020

Now more than ever, it’s critical for companies to take the time to understand their customers. For years, the focus has been on learning how to market to Millennials, but Gen Z is now “the generation to watch” as these individuals come into their own. Here’s what Gen Z needs from brands and marketers: .

Brands 90

Brands UGC Authentication Hashtag 90

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? However, to enjoy these perks, your LinkedIn company page must appear in the right search results of your audience. Step 3: Post regularly on your LinkedIn Company Page. Step 8: Host a LinkedIn Live to engage with your followers.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? However, to enjoy these perks, your LinkedIn company page must appear in the right search results of your audience. Step 3: Post regularly on your LinkedIn Company Page. Step 8: Host a LinkedIn Live to engage with your followers.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

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Social Media Sentiment Loyalty Microsoft 110