Socialized

DECEMBER 28, 2009

This morning’s Network World offers a list (also published in Computerworld ) of five “must-read&# social media marketing books and suggests it’s “time to get smart with these 5 essential books.&# The book is in good company indeed. The New Community Rules: Marketing on the Social Web by Tamar Weinberg.

Social Media 170

Social Media Handbook Collaboration Review 170

Writtent Blog

FEBRUARY 14, 2014

Growth hacking … Is this a new buzzword or a must-have skill for a digital marketer? Having a great product doesn’t always guarantee sales in a highly competitive market. Traditional marketing methods are no longer effective. Startup Marketing. Like many things, the most effective solutions are often born from scarcity.

Resources 111

Resources Startup Marketing Handbook 111

Keyhole.co

NOVEMBER 8, 2023

The rules for a business selling practice management software for lawyers will be different from a healthcare business, or of a company selling catering services. The FTC monitors advertising that relates to food, particularly in relation to influencer marketing. Each individual market has its own data privacy laws. Unconvinced?

Social Media 52

Social Media Policies Guidelines Privacy 52

Socialmedia.biz

JUNE 8, 2018

Even online trading platforms such as Nasdaq are informing companies why employee advocacy matters. You might think of employee advocacy as a trend but is as old as the concept of social media marketing. Companies have realized that empowering employees to engage on social networking platforms is crucial to their success.

Brands 84

Brands Handbook Social Networking Loyalty 84

Direct Marketing Observations

AUGUST 17, 2011

This is the uphill battle that all consultants, marketers, and marcomm people are facing. You, as a practitioner, have to be able to answer this question and the following which is, without a doubt, the number one concern of every company, large and small, out there today as they address social media. Does anyone remember this?

Social Media 159

Social Media Buy Handbook Policies 159

Waxing UnLyrical

FEBRUARY 25, 2013

Also learned many things about global pr measurement in which Gorkana (the company Metrica merged with) now excels. It’s important to have a consistent global approach but respect needs of local markets which run at different speeds. And to make sure that the pr measurement provided is future looking and can drive strategy.

Storify 200

Storify Handbook Consultant Reputation 200

Ari Herzog

APRIL 16, 2012

If you go into Twitter with the mindset that you are trying to “sell” or market to people, you’re probably to fail. One day after class, a student told me that the handbook was worth the price of the entire class! Fleshing out the handbook into a book seemed to make sense. There aren’t any Twitter rules?

Twitter 115

Twitter Handbook Class Case Study 115

Techipedia: Tamar Weinberg

JULY 15, 2009

It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. It doesn’t end there, though.

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

JUNE 3, 2010

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. Similarly, your social media marketing initiatives might sound great until someone goes out and ruins it for you.

Social Media 221

Social Media Marketing Digg Consultant 221

Ari Herzog

APRIL 16, 2012

If you go into Twitter with the mindset that you are trying to “sell” or market to people, you’re probably to fail. One day after class, a student told me that the handbook was worth the price of the entire class! Fleshing out the handbook into a book seemed to make sense. There aren’t any Twitter rules?

Twitter 87

Twitter Handbook Class Case Study 87

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

Social Media 153

Social Media Strategy Marketing Vimeo 153

Buzz Marketing for Technology

JULY 2, 2008

LinkedIn Company Profiles | March 20, 2008. Company Info. YouTube Handbook. LinkedIn Mobile Demo for the iPhone. From: linkedinmarketing. Views: 6,245. in QuickList. Facebook Vs. MySpace (and LinkedIn). From: oneparkave. Views: 6,540. in QuickList. From: linkedinmarketing. Views: 5,001. in QuickList. LinkedIn-PCR Tutorial.

OpenSocial 276

OpenSocial YouTube LinkedIn MySpace 276

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study.

Social Media 100

Social Media Digg Brands Marketing 100

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site. What do you choose?

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > 11 Common Mistakes That People Make With Their Personal Brands 11 Common Mistakes That People Make With Their Personal Brands by Tamar Weinberg on October 7, 2010 Share This is a guest post from James Adams. Any advice?

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Buzz Marketing for Technology

JULY 22, 2008

as a media professional, i cant understand how a company can so blatantly spam people like that. Company Info. YouTube Handbook. Great tool, I love it. mirateck. (4 4 months ago). Marked as spam. diigo spammed me with 12 emails today. i dont care how good the service is. not cool - off my list of things to check out.

Social Bookmarking 279

Social Bookmarking YouTube Handbook Web 2.0 279

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It makes me wonder if I’m sending my requests to a wall (or for your tech geeks, /dev/null) or if people really work for Apple (outside their marketing and engineering departments).

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all.

Social Media 172

Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media the Final Frontier of Marketing? Is Social Media the Final Frontier of Marketing? This gave rise to regional marketing with the first hints of large scale world-wide marketing.

Social Media 105

Social Media Marketing Digg MySpace 105

Buzz Marketing for Technology

JUNE 27, 2008

I think the biggest barrier to informal learning is a company not wanting to really go into "Why we do it this way." " They dont want to conversationally uproot the motivations or lack of motivations, or how shallow monotonous or redundant entire departments of a company are. Does it benefit small companies?

YouTube 277

YouTube Pluck Handbook Training 277

Diva Marketing Blog

SEPTEMBER 22, 2009

In his new book The Digital Handbook Paul simply and smartly explains not only why it is now critical that marketers pay attention to social media but suggests ways of how to put the tactics into play. I asked him to tell us thought process that went into the development of The Digital Handbook. Paul Chaney.

Handbook 63

Handbook Real Estate Travel MySpace 63

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media Worth it for You? Because of the nature of the marketing tool, each industry differs to the point that people just aren’t sure. Is Social Media Worth it for You? They’re being disingenuous.

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Influencer outreach may possibly be the most powerful outreach tactic that PR practitioners or marketers are laziest about. In social media, it may be more important to market slowly and the right way or not at all.

Social Media 272

Social Media Engagement Forums Policies 272

Kikolani

DECEMBER 23, 2011

The Entrepreneur’s Handbook: 101 Resources for First Time Entrepreneurs – 101 resources that will help you learn more about entrepreneurship, startups, small business, and much more. 4 Ways to Grow Your Business with Marketing Automation – If you want to increase your ROI, then implement the following 4 marketing automation ideas.

Mashup 119

Mashup Resources Remix Handbook 119

Unmetric

AUGUST 2, 2019

Instagram has proven to be a great platform for brands to market their products. In fact, 60% of the world’s top brands use this photo/video sharing network for marketing, so it’s little wonder brands are doing everything they can to grow their audience. So what are they offering to keep their audience engaged?

Instagram 155

Instagram Brands Fashion Sports 155

Koka Sexton

MAY 14, 2011

The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page. Social Media Handbook for Local Red Cross Units.

Policies 111

Policies Social Media Examples Liveworld 111

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. Organizations have used it for developing programs, marketing efforts, research, and education. GetSatisfaction provides a way for companies to do that. Delicious is my favorite one to use for this.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

MAY 12, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Why You Should Fix Your House Before Inviting People Over Why You Should Fix Your House Before Inviting People Over by Tamar Weinberg on May 12, 2010 Share This is a guest post by Hugo Guzman.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

Twitter as a marketing tool. My opinion has not changed much since I wrote about Twitter’s ability to market products in March. However, I believe Twitter’s ability to market easily comes from those who associate usernames with brands. A marketing firm might want to sell a product. I still follow Woot.com.

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Viral Marketing > 7 Traits of Highly Effective Viral Videos 7 Traits of Highly Effective Viral Videos by Tamar Weinberg on January 28, 2010 Share In the past few years, video has come a long way.

Video 236

Video Flash Mob YouTube MySpace 236

Buffer Social

SEPTEMBER 29, 2022

Here’s how they were supported: 1:1s with another manager I do weekly 1:1s with each person, and in my absence, they did bi-weekly 1:1s with another marketing manager to continue getting that support. Social posts are not all reviewed, but there are several options for peer reviews on social posts around the company when needed.

Collaboration 17

Collaboration Policies Handbook Wiki 17

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Targeting an audience of social media heavyweights that frequently visit New York City is a really useful marketing strategy.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

APRIL 22, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > How You Can Benefit from Real Time Search How You Can Benefit from Real Time Search by Tamar Weinberg on April 22, 2010 Share This is a guest post by Evan Britton, founder of Sency. Tiger Woods photo by Shutterstock.

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Sprout Social

DECEMBER 15, 2016

About the Author: Jon Gertner is an editor and technology writer at Fast Company magazine. Recommended by Alicia, Brand Marketing Specialist, and Shane, Software Engineer. Contrary to what the title might imply, this is not a book about the military—it’s a leadership handbook grounded in the lived experiences of Navy SEALs.

Team 40

Team Engineering Software Handbook 40

Techipedia: Tamar Weinberg

MAY 19, 2008

Here are three cases that were blown way out of proportion but could have been handled a lot better if the companies thought of the consequences before acting. There’s a bottom line: it’s a lot harder to sweep your mistakes under the rug, especially as a company in a world of conversing markets.

Reputation 100

Reputation Airlines Digg MySpace 100

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. After all, Facebook could eat the web. I am one of those users.

Facebook 279

Facebook How To Marketing URL 279