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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Companies have to engage with their buyers, especially the early adopters, and make sure they’re happy.

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. After all, Facebook could eat the web. I know I would.)

Facebook 279
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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Samir Balwani): Samir talks about the pros and cons of Tweeting by company representatives, from the CEO to a brand. Here are 10 reasons why you as a company entity should avoid it. Share This or Else!

Marketing 265
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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

After all, hourly consulting fees are typically much more costly than a “free lunch&# plus the travel time it took to meet up. Better yet, let’s just chat at an upcoming industry event instead of scheduling a dedicated meeting. And Chris is right: while seen as a kind gesture by the giver, it’s exploitative.

Products 267
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Productivity 2.0: How the New Rules of Work Are Changing the Game | Zen Habits

Buzz Marketing for Technology

Don’t plan and hold meetings and form committees — just launch the software or product or service and keep improving it. Minimize Out Meetings and Planning — Just Start. Hold numerous planning meetings, draw up specs or detailed timelines, make sure things are well planned out before committing resources.

Products 260
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11 Characteristics of Highly Influential Blog(ger)s

Techipedia: Tamar Weinberg

Smashing Magazine ), among other things. I’ve been asked more than once about how bloggers, who seem to meet all other criteria — that is, they may be consistent and eloquent and cover a specific niche — can still succeed in the blogging space. Go to local or national face-to-face events to meet other bloggers.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

How to Develop a Social Media Strategy: A Roadmap for Integration (Very Official Blog): Shannon Paul did an amazing job on this post that presents questions and answers that will help companies consider their goals for the creation of a social media strategy. Why not see how some companies are gaining from it right now?

Marketing 279