12 Guidelines for Corporate Social Media Policies

Harp Interactive

While social media is liberating brands and opening up new grass-roots level channels for connecting with the consumers, it is also posing new challenges for companies in terms of managing and controlling all that free flowing external communication.

How to Comply with FTC Guidelines

Convince & Convert

To expand on yesterday’s post on how brands are balancing good marketing with lawful compliance , I interviewed a brand who emphasizes ethical marketing and double checks that all of their blogger outreach complies with FTC Guidelines. company.

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Altimeter Report Provides Facebook Page Guidelines, Benchmarks

Dave Fleet

In the latest of a series of practical and helpful resources for marketers, Altimeter Group has released a free report entitled The 8 Success Criteria for Facebook Page Marketing. The 8 Success Criteria For Facebook Page Marketing.

New FTC Requirements for Influencers that Impact Brand Marketers

Ignite Social Media

This week, the FTC announced a major update that may impact your influencer marketing programs. or complete details, please read our blog post by our sister company, Carusele: Latest FTC Requirements for Influencers Have Major Implications for Brand Marketers.

How To Translate Your Company Purpose Into Slick Visual Branding

Waxing UnLyrical

Look at other companies in your field that you aspire to rival, and think carefully about how they describe themselves, then relate that to the imagery they use. Ideally, your visual branding should be broadly familiar, but just different enough to give you an edge over those other companies.

How to Create Effective Social Media Guidelines for Your Business

Hootsuite

Every business should have social media guidelines. That’s true even if your company is not on social media (psst: here’s how to get started ). Social media guidelines lay down some rules. The difference between a social media policy and social media guidelines.

What every social media marketer should know about the 2013 FTC guidelines

SocialFish

Andy: Consumers should know when they look at something that it’s marketing. If your mom wouldn’t understand that a campaign is marketing, you have to ask yourself why you’re putting together something that would trick your own mother. Great video by Andy Sernovitz on the FTC Rules.

SEMPO Caught Violating Google Webmaster Guidelines for Advertorials

Bill Hartzer

SEMPO, The Search Engine Marketing Professional Organization , is taking advantage of text links in advertorials, clearly a violation Google Webmaster Guidelines for link schemes. All companies have to do is pay to be a member of one of these SEO/SEM organizations, including SEMPO.

Best Business Social Media and Blogging Guidelines

The Way of the Web

Social Media policies and guidelines are vital for every business and employee. Not only are they helpful in ensuring that everyone in a company understands what is expected of them, they can also be a way to empower your employees to feel comfortable and confident in engaging with customers or clients via social media. Even with a small business, it’s good practice to instill the right guidelines and policies early on. Exeter University Social Media Guidelines [link].

Breakdown of Facebook's new promotions and contest guidelines.

Josh S Peters

Facebook has updated their promotion and contest guidelines again and it seems like nobody is paying attention. Facebook Rights: They may (and have) change the guidelines when ever they want to and don’t have to notify you. If you’re considering PLEASE READ THE GUIDELINES.

SEO Guidelines – Four Major SEO Pitfalls to Avoid

Social Media Marketing

E-mail marketing is also an easy link building search engine optimization that can be implemented by any company. If you own a website, then definitely you would be using the basic SEO techniques to drive traffic to your site. Sometimes, your SEO techniques may not favor your website and your site may step down from the search engine rankings. This indicates that something is missing on your site. This article will be useful for the websites that need good SEO optimization.

The Ideal Image Sizes for Your Social Media Posts: Guidelines for All 6 Major Social Networks

Buffer Social

Sharing to your LinkedIn Company Page. Images shared to your LinkedIn Company Page will look slightly different than images shared to your personal profile. When links are shared to your Company Page, the image preview will be scaled and cropped to fit a box of 436 pixels wide by 228 pixels tall. So the same image should scale nicely for both image previews of links on your personal profile and Company Page.

Why Businesses Should Hire an SEO Company?

Social Media Marketing

SEO stands for Search Engine Optimization and includes the digital marketing tactics which can result in the higher ranking of the website on the search engine result page of a certain type of search engine. If we look at the digital marketing and SEO, both the concepts are inseparable. All the businesses in today’s time need both the digital marketing and SEO campaigning to increase their business growth and make their business profitable and successful.

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Marketing Alcohol – Things to Keep in Mind

Ignite Social Media

If we were advertising or selling alcohol you might see a similar message due to the restrictions put in place for marketing alcoholic beverages. Alcohol Advertising Guidelines. The post Marketing Alcohol – Things to Keep in Mind appeared first on Ignite Social Media Agency.

What’s Your Company’s Social Media Policy?

The Social Media Incubator

A press release from Grant Thornton LLP finds that “executives of public and private companies see social media as a growing set of marketing tools, but have not yet developed the necessary compliance and risk policies and procedures.” of FERF, “Social media cuts across many areas of a company (such as HR, marketing, communications and legal, among others). What about the social media activity of the employees within your company?

Content Marketing: Dos and Dont’s [Report]

Mindjumpers

Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The report defines content marketing as both “an art and a science. The paper is divided into four main sections: What every marketer needs to know.

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16 Questions to Ask Before Hiring a Social Media Company

Harp Interactive

I am sure many of you have similar concerns regarding hiring a company for your social media and SEO needs. Even before the interview you must conduct detailed background research and check the company/consultant’s profiles on popular social media platforms. Your first order of business should be to “Google” the company and ascertain their influence and search real-estate-ownership. How do you leverage search marketing?

Social Media Marketing During COVID-19: March 30 Update

Ignite Social Media

Please see prior posts: Social Media Marketing in the Midst of COVID-19 (Mar 16); and Social Media Marketing During COVID-19: March 23 Update. Federal distancing guidelines were extended until at least the end of April, meaning we’re going to be in the midst of this for a while longer.

How to Kick-Start Your Content Marketing [Report]

Mindjumpers

A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. It includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program.

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Meeting Google’s Quality Guidelines: Will Google EAT Your Content?

ProBlogger

Google’s Updated Quality Guidelines . This past November, Google released their Quality Rater Guidelines so that businesses, marketers, content writers, and SEO experts could get an idea of exactly what the search engine giant was looking for when it came to quality content.

How to Customize your Facebook Page

Mindjumpers

Almost every modern company in the world has made the big decision; should we be on Facebook or not? This blog post provides you with some quick guidelines on what to remember when having a Facebook page.

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What Is A Social Intranet And Is It Right For My Company?

SocMed Sean

Today’s article is a guest post from Karleen Murphy, A Marketing Assistant with Intranet Connections , a Business Intranet Software provider in Vancouver, British Columbia.

How to Design On-Brand Instagram Stories

Ignite Social Media

The key here is to follow your brand guidelines and keep the color palette and tone consistent with your feed.

Questions To Ask When Trying To Hire The Right SEO Company

The Realtime Report

Questions To Ask When Trying To Hire The Right SEO Company. In order to garner the attention you want for your company, you will have to find a way to adequately market your service or product. Do You Follow Webmaster Guidelines?

The Importance of Local Search and Local SEO Companies

Idaconcpts

Local SEO Companies Have the Edge. This company could be anywhere in the world and may have no idea about your local market, but hey! If you are a web design Montreal company, why would you trust a company located in Sydney, for example, to run your SEO strategy?

Book Review: The Social Employee

Webbiquity SMM

No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. They know the company’s products, people, policies and procedures from the inside.

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How to handle a shitstorm – before, during and after

Mindjumpers

Here’s how your company should act before, during and after a social shitstorm. If you haven’t outsourced your social media to a management company, you should have a listening strategy, determining which employee is responsible and when.

Company Settles with FTC for $250,000 Over Misleading Online Reviews

Bill Hartzer

A company that sells guitar-lesson DVDs online has settled with the Federal Trade Commission for a whopping $250,000 over charges that the company “deceptively advertised its products through online affiliate marketers who falsely posed as ordinary consumers or independent reviewers&#.

COVID-19 Social Media Re-Opening Checklist

Ignite Social Media

Communicate Adherence to a Wide Range of Safety Guidelines. CDC Industry-Specific Guidelines State/Location Specific Guidance.

Top Reasons Case Studies Make Good Marketing

Small Business Mavericks

We are seeing a rise in the use of case studies for marketing for several reasons: case studies can be shorter than white papers and easier to read. case studies of people “just like us” successfully using a product/service/process prove the value of that product/service/process for “us” Case Study Guidelines. The hero of the story is not your company , but your client. Everybody loves a story — and a case study tells a story.

Blogging for Business: 10 Proven Strategies that Work for Any Size Business

Pam Moore

Blogging and content marketing is an incredible and proven way to build your business and your brand authority. The only guarantee we have today with the social networks and digital marketing is change. You need to understand the difference between content marketing and writing content.

Four Tips for Shooting Better Photos for Social on Your Smartphone

Ignite Social Media

For the best results, make the most important parts of your image line up with those guidelines. You don’t always need a fancy digital camera for photography. These days, some smartphones can be just as useful.

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How to Use Pinterest And The New Rich Pins Features

Mindjumpers

However, remember to also use Pinterest as a way to tell more about your company and your values. Recipes: Companies and food bloggers can include ingredients, cook time and serving information for recipes.

#SproutChat Recap: Company Culture Content

Sprout Social

More and more brands are incorporating company culture into their social strategies. However, it can be challenging for social media marketers to document multiple team perspectives to provide a wholistic story.

57 Social Media Policy Examples and Resources

Dave Fleet

As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Social Media Policies and Guidelines. Online Communications Guidelines. Editorial Guidelines. Social Media Guidelines. Social Media Guidelines. Community Guidelines. Guidelines for Student Blogging. Corporate Blogging Policies and Guidelines. Social Computing Guidelines. Social Media Guidelines.

Media companies and losing talent

The Way of the Web

And related to that was Neil Perkin, with a typically insightful post asking ‘Why big companies get rid of talented people?’ To quote: Despite talking a good game, many large organisations remain relatively poor at moving talent around the company.

Importance of UGC and Creating Brand Advocacy

Ignite Social Media

is ideal for any content marketing strategy and comes in many different forms: videos, reviews, blogs, product reviews, etc. We continuously sift through thousands of pieces of UGC, asking for proper rights for images that match our brand guidelines.

UGC 101

How can using social media as an employee help my company?

Janet Fouts

You’re happy in your company, so why build a personal brand through social media? Here are just a few reasons building your personal brand can support the goals of your company in any industry. What industry is your company in? Make your company look good.

Blogging for Business: 10 Foundational Requirements for Success

Pam Moore

The only guarantee we have today with the social networks and digital marketing is change. Mastering the skills and knowing how to build and utilize an integrated social and digital platform inclusive of a quality blog will help separate any marketer and business from the crowd of status quo.

List of Rules to Remember When Engaging in Social Media

Mindjumpers

Do you have any guidelines to make them acquainted with a social media presence? Make a plan and guidelines for your employees. When the social media team has become acquainted with the policies and guidelines for fostering performance and governance, the next step is ready to be taken.

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The risk of silence on your company news page or blog…

The Way of the Web

Obviously there have already been a number of examples, such as Eurostar , but technology companies are no better. If that was followed by future transparency, would that alter your opinions of the company, in comparison to your views after reading the NYT piece?

How to advertise and optimise posts on Facebook

Mindjumpers

This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach. Is your company considering content amplification on Facebook? Over the last years Facebook has been learning more and more about its users – something companies can benefit from.

44 Questions to Ask Your Search Engine Optimization Company

Bill Hartzer

In fact, the work I did over a year ago still has my client ranking above the company referred to in the article, and I did it all without buying one single link. Apparently being “penalized in Google&# cost Ryan Abood’s company $4 million. Anything violate G’s guidelines ?