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A digital media framework for smart marketing communications

Sherrilynne Starkie

The fourth most-popular social network for Canadians is Instagram. Forty per cent of Canadians is on Pinterest, an image-based social network and a third of those use it daily. Most people think of media as being in two blocks: social media and mainstream media. Company employees as ambassadors, for example.

Marketing 367
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The Top 20 Health and Fitness Social Networks

Direct Marketing Observations

One of my clients, a very large sports drink company, has indirectly nudged me into taking a look at the state of what I drink, and ea, on a daily basis. The offshoot of this has been that I have been paying a lot of attention to the health and fitness social space. This site from Fitness Magazine might be the coolest.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

The fourth most-popular social network for Canadians is Instagram. Forty per cent of Canadians are on Pinterest, an image-based social network. Most people think of media as being in two blocks: social media and mainstream media. Before 2005 this would have included customer magazines, flyers or newsletters.

Marketing 195
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Twitter for Business: Is It Time?

Webbiquity SMM

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 228
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Almost 38 per cent of Canadians is on Pinterest, an image-based social network. This is important because the majority of Instagram users are in the 22 to 35-year-old age group. Magazine reading time down 77.5 Most people think of media as being in two blocks: social media and mainstream media.

Marketing 199
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Event: Australian Institute of Company Directors AICD social media

Laurel Papworth

I’m heading over to New Zealand from 12th to 15th May 2010 to participate in social media forum at the Australian Institute of Company Directors Annual Conference. 10.00am – 12.00pm FORUM B: The Commercial Benefits of Today’s Social Networking Platforms. By the way, my article in the AICD magazine.

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How is B2B Online Marketing Different?

Small Business Mavericks

For social networking, you should join LinkedIn. You should also post in LinkedIn groups that are related to the niche you are marketing. You’ll get a lot better results posting in groups than you will posting directly to your profile. If your target market is technology companies, many of them are on Google+.

B2B 70