article thumbnail

Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. And the software companies themselves make it worse by not being specific about their capabilities and areas of focus. There are WAY more companies than this.

article thumbnail

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Results can vary wildly based on company and intensity of feeling. We ran the same exact report in Visible Technologies , and found approximately 150 tweets for the same phrases and date ranges. We like Visible a lot. Could Twitter be used for on-the-fly ad optimization?

Sentiment 115
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best Social Media Monitoring Tools

Bill Hartzer

This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products. Visible Technologies – This social media tool focuses mostly on putting into action effective social media strategies.

Cymfony 152
article thumbnail

Listening Tools

Proactive Report

Start with your company name, brand names, competitors and add generic terms that describe your business and/or your product. Example: a skin care company should also listen for mentions of skin care, dry skin, aging, anti aging, wrinkle cream etc. Visible Technologies. Here is a video on how to set it up. Buzzmetrics.

Tools 68
article thumbnail

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Results can vary wildly based on company and intensity of feeling. We ran the same exact report in Visible Technologies , and found approximately 150 tweets for the same phrases and date ranges. We like Visible a lot. Could Twitter be used for on-the-fly ad optimization?

article thumbnail

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

They could be saying something positive or negative about your company. As part of your reputation, there are also online reviews, which are shared a lot and heavily influence search listings on sites such as Google. A better alternative to Google Alerts. For a large company, there is far too much to do this manually.

article thumbnail

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

I tried to go a layer or two deeper than some of the major analyst firms as well so you get a broader spectrum companies that would include some of the smaller firms that normally don’t get mentioned. Which sounded like Social CRM meets Systems Integration company to me. They don’t take a “credit card approach to monitoring”.