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8 Google Analytics Tricks For Marketers

The Realtime Report

8 Google Analytics Tricks For Marketers. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). The filter verification feature of GA can help marketers test various filters before applying them.

How 16 Companies are Dominating the World’s Google Search Results

Viper Chill

Instead, that seemingly endless variety is actually controlled by just a handful of companies. Today I’m going to reveal how the huge diversity we perceive in Google search results is once again a few large corporations controlling what we assume to be choice.

Google News Lab, Algorithms, and Content Creation

Spin Sucks

Three years ago, I was introduced to Narrative Science , a company that trains computers to write news stories and create content or, better explained, how algorithms are becoming superior storytellers over journalists. Introducing Google News Lab. By Gini Dietrich.

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50 Tips to Make Your Company’s Blog Rock

Spin Sucks

This blog post idea was shamelessly stolen from Jeff Bullas and “ 30 Tips To Make Your Company’s Blog Rock.” 50 Tips to Make Your Company’s Blog Rock. Subscribe to SmartBrief newsletters, RSS feeds, and Google alerts in order to find ideas for new content.

Infographic on Amazing Google Facts

Idaconcpts

If you saw The Internship starring Vince Vaughn and Owen Wilson, you would have learned a couple of amazing facts about Google. A lot of Googlers were happy to see that reference to their company on the movie. There are tons of more amazing facts about Google.

Instagram, LinkedIn, and Google+ News

Spin Sucks

It’s been a busy week in the PR/marketing/social world! And yesterday, Google+ launched a new design that looks scarily similar to Facebook. All three changes are exciting for marketers, but are driving fear in the hearts of most users. Google+ Design.

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special?

18 Expert Guides to Using Google+ for Business

Webbiquity SMM

Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. So what are the best practices for posting and sharing content on Google+?

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Google to Start Showing Company Logos in Search Results?

Bill Hartzer

Based on what I am seeing using the Google Rich Snippets Tool , it looks like Google is going to be soon showing your company logo in the search results, just like they’re currently doing with Google Authorship. Search Engine Marketing

How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Which voices are most influential in your market space.

10 Social Lessons for B2B Companies

Simply Measured

Here are ten social lessons for forward-thinking B2B companies. 2016 Social Marketing Planning Guide Download. Every company and audience is unique. Being present on Facebook, Google+, Instagram, LinkedIn, and Twitter may not be the best strategy for every company.

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Building Trust Behind a Company’s Social Media Account

Spin Sucks

We never really think about who is behind the social media accounts of our favorite companies. Very rarely do owners and CEOs of companies take on the responsibility of running their own social media accounts. Today’s guest post is written by Mat Powers. .

5 Top Social Media Professionals on Google+

Janet Fouts

There’s been a lot of noise about Google+. Personally I’ve got a love/hate relationship with Google+. Heck, even for this article many of us are confused about the name itself, is it G+, Google Plus, Google + or Google+??? Google+. Google+.

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The New Model: How Google+ “Gets” Content

Techipedia: Tamar Weinberg

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. This may come as a surprise, since Google+ isn’t as popular as was first expected. Even in Google News, profile-based links appear.

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Differences Between Facebook and Google+

Idaconcpts

Google+ provides easier access to options for sharing information than Facebook does. Google+ Circles allows its users to select which of their friends they want to share certain things (such as a photo or post) with, while not allowing the others to see them. Image Credit: Fortune.

21 Top Google Chrome Extensions for Social Media Marketers

Socially Sorted

In this post, I share 21 Top Google Chrome Extensions that will help you get more done as a social media marketer. . I’ve been using Google Chrome extensions for a couple of years now. We all know that social media marketing can be a time suck.

A Holiday Guide for the Content Marketer

Spin Sucks

As a content marketer on top of your game, you’ve probably already come up with a killer strategy full of interesting seasonal content for the holidays. A Holiday Guide for the Content Marketer. There are an insane amount of tools available to a content marketer these days.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity SMM

Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. Google Plus Tips, Tactics and How-To Guides.

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Google Analytics for Beginners

Idaconcpts

Closely monitoring the progress of your business would help you plug the loopholes in your marketing strategy and significantly enhance your sales figures and ROI. So what exactly is Google Analytics? Advantages of using Google Analytics. Google Analytics is a free service.

Breaking Up Google

Geoff Livingston

It may be time to break Google up. At a minimum, the Justice Department should consider taking up antitrust action against Google again. Google takes these actions to drive revenue for its advertising products. In doing so, Google pushes the boundaries of fair data use.

SEO Strategies: Optimisation Ideas for Your Google+ Page

Mindjumpers

Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. And, right now, Google+ is one of the dominating social networking sites.

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Content Marketing Warfare on Google Panda & Penguin [Infographic]

Puzzle Marketer

If your website rankings have changed for the worse as a result of Google’s Panda and Penguin algorithm updates, then you’re probably looking for a new SEO tactics. What have been the results of the Google Panda and Penguin updates?

TopSEOs.com Banned In Google

Bill Hartzer

TopSEOs.com, a site that listed the “top SEO firms” in a list (for a fee) has been banned in Google. Companies looking to hire an SEO firm would look at the list, thinking that those ranked number one on the list were truly the TOP SEOs in the industry.

Google Knol Is Dead

Small Business Mavericks

Google has finally decided to kill its Knol pages. It’s been 3 1/2 years since Google opened up its Knol pages to the public. My suspicion is the service isn’t as popular as Google initially thought it would be so they are either selling it or making some kind of deal with the new owners/developers to keep the product going under a new name. The Google Knol home page links to a company called Annotum , which will be the new name of Knol pages starting in May 2012.

Do You Use Google +?

Unspoken

Oh Google+. Google+ is the social network brought to you by arguably the biggest Internet conglomerate of all time. When this brainchild of the Google brand was announced, many people thought it would be so successful that it could edge Facebook out of the social media market.

Are Google+ Business Pages Replacing Facebook Pages?

Janet Fouts

I speak a lot about Google+ as a tool for business. In fact I’ve just written a book called “ Google+ for Business Tweet ” and I’m presenting a second Focus.com Roundtable in February. Needless to say, Google profiles are a huge resource for business.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Direct Marketing ). Marketing Think ).

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Google+ and World Domination

Janet Fouts

If you’re as into social media networks as I am you’d have to have your head in the sand to miss the launch of Google+ , a shiny new social network from Google. Which of course means you’ve got to have a Google profile. What if you did get into Google+ already?

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How does social media use differ in B2B vs. B2C companies? leaderswest Digital Marketing Journal ).

Media companies and losing talent

The Way of the Web

And related to that was Neil Perkin, with a typically insightful post asking ‘Why big companies get rid of talented people?’ To quote: Despite talking a good game, many large organisations remain relatively poor at moving talent around the company.

Looking Back on the Year of the Panda: Google Algorithm Changes

Techipedia: Tamar Weinberg

This last year Google brought a large number of algorithm changes to the table. In case you missed it through all the chaos, below lists all of the crazy Google changes that occurred in 2011and just what they all meant: Top 10 Google Algorithm Changes of 2011.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of companies with 100 or more employees use social media in their marketing mix.

How to Increase Your Content Visibility in Google Knowledge Graph

Convince & Convert

As a digital marketing expert, I inevitably find myself struggling to keep up with the happenings around the world. The way our mind acquires, operates, and responds reminds me of the Google Knowledge Graph. What Is Google Knowledge Graph?

The Future of Google+: Social Network or Search Enhancer?

Spin Sucks

I’ve been thinking a lot about Google+ since they launched their business pages last week. Google+ announced at 1 p.m. Google has paid brands (both company and personal) to jump to Plus and bring their networks with them.

Google: The search party is not over

Idaconcpts

[This is a guest post by Zachary Zawarski, a Google Apps Consultant , in response to Fortune Magazine's article Google: The search party is over.]. Copeland states that investors are nervous as to where Google's revenue growth will come from. What are Google's problems you ask?

20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]

Pamorama

Next year’s trends highlight the importance of social media marketing. As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. 78% of CMOs think that custom content is the future of marketing.

3 Marketing Metrics for Savvy Content Marketers

Convince & Convert

Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success. Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is.

Social Media Lessons from America’s Biggest Company

Convince & Convert

Such a large company presents many opportunities for engagement – at the global, national, regional, and local levels – but those layers come along with many complications. The Marketing department manages the Facebook page.)

Marketing Predictions for 2015

Mindjumpers

The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness.

Are YOU a Social Asset to Your Company? Are Your Employees?

Stay N' Alive

One of the things I talk about in Google+ Marketing For Dummies is the importance of getting your employees and brand loyalists involved in social media. Let''s take Google Authorship as an example. Google is making it clear that it''s not about keywords any more.